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Blogger SEO

     By -Shashank   Gupta
          CEO & Founder
         Web SEO Services
Importance of SEO

• 85%* of all Web site traffic originate from a search engine.

• SEO is 6 times more effective than a banner ad

• SEO Delivers qualified leads

• 55% of online purchases are made on sites found through
  search engine listings

• Top 30 results receive over 90% of search traffic.

• 28% of Google searches are for a "product/service name", 9%
  are for a "brand name" and 5% are searches for a "company
  name".
How to do SEO of
Blogger/ Blogspot.com
Every Blog needs a Gadget
Adding Blog Archive to blog– for internal
             Link Building

• Go to Design then Page Elements tab.      Sometime a simple Gadget
                                              has immense potential

• Click Add a Gadget link on your sidebar
  and chose Blog Archive gadget from the
  list.

• Don't change any options and save
  the gadget.
Add a Blog Archive Gadget in Your
Sidebar – for internal Link Building
Blog Title
    &
Post Title
Replace Blog Title With Post Title on
                  Post Pages
1.    Go to Design then Edit HTML tab and search for this below
     code
     <title><data:blog.pageTitle/></title>

2. After that, replace it with the following code:
   <b:if cond='data:blog.pageType == &quot;item&quot;'>
   <title><data:blog.pageName/> - <data:blog.title/></title>
   <b:else/>
   <title><data:blog.pageTitle/></title>
   </b:if>

3. Now Check You Post to see the changes 
Meta Tags
How to insert                    tags in Blogger

1. Go to Layout then Edit HTML tab.




2. Find <head> tag and place the following code
   right after it:

   <b:if cond='data:blog.pageType == data:blog.homepageUrl'>
   <meta content='PUT BLOG DESCRIPTION HERE'
   name='description'/>
   </b:if>
How to insert                    tags in Blogger

3. Just replace PUT BLOG DESCRIPTION HERE with your blog
   description. Write precise and short sentences which should
   clearly convey the cliché of your blog.



4. Now, search engines will see the meta description tag only on
   the homepage.
Submitting
Blog
Sitemap to
Google
Submit Your Blog Sitemap to
         Google
Go to the following address and sign in with your Google
account:
http://www.google.com/webmasters/


       Click on Add a Site button to add your blog.



 A small box will appear, enter your blog URL in it.


   Now you need to prove that you are the owner
   of this blog, for this you need to verify.
Submit Your Blog Sitemap to
         Google
Chose Meta Tag as verification method and copy the tag which looks
something like this:
<meta name="verify-v1“
content="z6MLWEMxLvMFcoVNvGPKOMvAn1oJBKem+eTEpZ1F/
DU=">

       Now come back to your Blogger account and go to
       Design -> Edit HTML section.


Paste the Meta Tag right after <head> tag, the <head> tag is
in the start of your code just after a few lines.


          Once you've pasted the code, click on Save
          Template button to save your changes.
Submit Your Blog Sitemap to
         Google
 Now again go to you Webmaster Tools account and
 click on verify button to complete verification process.

         If you've done everything right, you'll
         see that you're site is verified now.

Now, you'll see a list of verified sites (I suppose
you'll see only 1 site there) on your Google
Webmaster Tools homepage.

    Click on your site and you'll see a
    dashboard page of that site.
Submit Your Blog Sitemap to
               Google
         From the menu on the left side, expand the Site
         configuration option and then click Sitemaps.

On the next page, click Submit a Sitemap button and it
will ask you to enter the sitemap of your blog. The
address of your blog will be already there so you just
have to add the remaining part which is:
feeds/posts/default?max-results=500
Overall the code would look something like this:

http://www.bloggerfaqs.blogspot.com/feeds/posts/default?max-
results=500
Submitting
Blog to
Search
Engines
• Step 1 : Submit your blog to Google
  Open the following link and fill in your blog details. Google is
  king of internet so make sure to submit URL of all of your blogs.

  http://www.google.com/addurl.html

• Step 2 : Submit your blog to Yahoo
  You can submit the URL of your blog or the RSS feed, both are
  accepted by Yahoo. Although Yahoo has far less search traffic
  than Google but people coming from Yahoo search stay longer
  on a blog.

  http://siteexplorer.search.yahoo.com/submit
• Step 3 : Submit your blog to Microsoft Bing
  Bing is the latest effort from Microsoft in search engine war. It
  might get a decent chunk in search engine traffic in the near
  future.

  http://www.bing.com/webmaster/SubmitSitePage.asp
  x

          So that completes Basic of Blogger SEO.
Shashank Gupta
     Owner & Founder Web SEO Services

Twitter: @shashankscg
Blog: www.webseoservices/blog
Facebook: www.facebook.com/shashankscg
Email: info@webseoservices.in
Website: www.webseoservices.in

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Blogger SEO

  • 1. Blogger SEO By -Shashank Gupta CEO & Founder Web SEO Services
  • 2. Importance of SEO • 85%* of all Web site traffic originate from a search engine. • SEO is 6 times more effective than a banner ad • SEO Delivers qualified leads • 55% of online purchases are made on sites found through search engine listings • Top 30 results receive over 90% of search traffic. • 28% of Google searches are for a "product/service name", 9% are for a "brand name" and 5% are searches for a "company name".
  • 3. How to do SEO of Blogger/ Blogspot.com
  • 4. Every Blog needs a Gadget
  • 5. Adding Blog Archive to blog– for internal Link Building • Go to Design then Page Elements tab. Sometime a simple Gadget has immense potential • Click Add a Gadget link on your sidebar and chose Blog Archive gadget from the list. • Don't change any options and save the gadget.
  • 6. Add a Blog Archive Gadget in Your Sidebar – for internal Link Building
  • 7. Blog Title & Post Title
  • 8. Replace Blog Title With Post Title on Post Pages 1. Go to Design then Edit HTML tab and search for this below code <title><data:blog.pageTitle/></title> 2. After that, replace it with the following code: <b:if cond='data:blog.pageType == &quot;item&quot;'> <title><data:blog.pageName/> - <data:blog.title/></title> <b:else/> <title><data:blog.pageTitle/></title> </b:if> 3. Now Check You Post to see the changes 
  • 10. How to insert tags in Blogger 1. Go to Layout then Edit HTML tab. 2. Find <head> tag and place the following code right after it: <b:if cond='data:blog.pageType == data:blog.homepageUrl'> <meta content='PUT BLOG DESCRIPTION HERE' name='description'/> </b:if>
  • 11. How to insert tags in Blogger 3. Just replace PUT BLOG DESCRIPTION HERE with your blog description. Write precise and short sentences which should clearly convey the cliché of your blog. 4. Now, search engines will see the meta description tag only on the homepage.
  • 13. Submit Your Blog Sitemap to Google Go to the following address and sign in with your Google account: http://www.google.com/webmasters/ Click on Add a Site button to add your blog. A small box will appear, enter your blog URL in it. Now you need to prove that you are the owner of this blog, for this you need to verify.
  • 14. Submit Your Blog Sitemap to Google Chose Meta Tag as verification method and copy the tag which looks something like this: <meta name="verify-v1“ content="z6MLWEMxLvMFcoVNvGPKOMvAn1oJBKem+eTEpZ1F/ DU="> Now come back to your Blogger account and go to Design -> Edit HTML section. Paste the Meta Tag right after <head> tag, the <head> tag is in the start of your code just after a few lines. Once you've pasted the code, click on Save Template button to save your changes.
  • 15. Submit Your Blog Sitemap to Google Now again go to you Webmaster Tools account and click on verify button to complete verification process. If you've done everything right, you'll see that you're site is verified now. Now, you'll see a list of verified sites (I suppose you'll see only 1 site there) on your Google Webmaster Tools homepage. Click on your site and you'll see a dashboard page of that site.
  • 16. Submit Your Blog Sitemap to Google From the menu on the left side, expand the Site configuration option and then click Sitemaps. On the next page, click Submit a Sitemap button and it will ask you to enter the sitemap of your blog. The address of your blog will be already there so you just have to add the remaining part which is: feeds/posts/default?max-results=500 Overall the code would look something like this: http://www.bloggerfaqs.blogspot.com/feeds/posts/default?max- results=500
  • 18. • Step 1 : Submit your blog to Google Open the following link and fill in your blog details. Google is king of internet so make sure to submit URL of all of your blogs. http://www.google.com/addurl.html • Step 2 : Submit your blog to Yahoo You can submit the URL of your blog or the RSS feed, both are accepted by Yahoo. Although Yahoo has far less search traffic than Google but people coming from Yahoo search stay longer on a blog. http://siteexplorer.search.yahoo.com/submit
  • 19. • Step 3 : Submit your blog to Microsoft Bing Bing is the latest effort from Microsoft in search engine war. It might get a decent chunk in search engine traffic in the near future. http://www.bing.com/webmaster/SubmitSitePage.asp x So that completes Basic of Blogger SEO.
  • 20. Shashank Gupta Owner & Founder Web SEO Services Twitter: @shashankscg Blog: www.webseoservices/blog Facebook: www.facebook.com/shashankscg Email: info@webseoservices.in Website: www.webseoservices.in