1. Road Pricing : “Nil Volentibus Arduum” (*) Patrick Pype, NXP Semiconductors (*) If you want, you can !

3. CFL and LED lighting and back-lighting solutions

4. Energy conservation: e-metering, smart appliances

6. Wireless and satellite infrastructure

7. Mobile and car audio/video and data

9. Goods tagging, authentication and tracking

10. Car safety, security and remote diagnostics features

12. Personal health devices and portable medical imaging

13. Body area networks based on magnetic induction radio

15. Challenges Energy Mgmt. & Billing Environmental care Enhance mobility Ensure safety Intelligent Traffic Management & Road Pricing Emergency Call Hybrid-/ Electric Vehicles

17. Enabling a fair principle of paying according usage

19. To save 2500 lives in EU

20. To save 25.9€ (including congestion cost savings) / yearBlack Box eCall (non EU) Pay-As-You-Drive Insurance Gradual introduction Infotainment Services Fleet Management After market Car OEM Market

21. Eindhoven Pilot June – November 2009

22. Architecture Road Pricing: Fair Tax for Road Usage depending onDistance, Time, Place and Pollution Car An All Road, GPS based System GPS Satellite SecurePositioning OBU GPS Secure ID Vignette SecureAttachment GSM/GPRS SecureTransfer CentralServer

23. Tariff Tariff depending on distance, time and place (road type)50 NXP and IBM employees Phases: 1. Zero measurement 2. Improvement competition: rewards 3. No rewards, check impact

25. These users showed >16% improvement inaverage cost / km

26. When reward was removed of all drivers2 out of 3 increased average cost/km again

27. For commute traffic: users will make trade off between costs and behavior they are used to

28. User interaction (display) is essential to influence behavior (taxi meter)

29. The maps should be up to date all time to tax correctly, leads to central map

31. Belgium - Awareness Event April 21st, 2010 Cars driving same direction get warning message and guidance Brussel – Leuven Demonstrator eCall & Car2Car April 21st, 2010 GPS Satellite eCall generated eCall CentralServer C2C server

33. Low cost – Small size - Low risk

34. Easy Install

35. Security & Privacy solutions available

36. Smoothens path to electrical cars & smart grids

37. Roles of partners clear – integration & cooperation to be worked out

38. Public Private Partnerships to be established

39. User acceptance (!), a.o. via additional government & 3rd party services

40. Business model to be worked out

41. Need to make a firm decision

42. Need for a European Directive towards deployment