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Executive Education
Initial Assessment Report
Social Media for the Arts Spring 2015
Marshall Sponder
Course Instructor / A...
Executive Education
0
50
100
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SPRING 2012 FALL 2012 SPRING 2013 SUMMER 2013 FALL 2013 SPRING 20...
Executive Education
94
53
44
22 22
19
15
5 4 3
1
0
10
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30
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COUNT
School of the Arts and Sciences Ru...
Executive Education
Edward J. Bloustein School of Planning and Public Policy (n=5)
0 1 2 3 4 5
PUBLIC HEALTH
URBAN
STUDIES...
Executive Education
Mason Gross School of the Arts (n=13)
62%
38%
Gender
Female
male
1
1
2
1
1
1
1
5
ART HISTORY
BFA DESIG...
Executive Education
Rutgers Business School (n=53)
0 5 10 15 20
FINANCE
ACCOUNTING
SUPPLY CHAIN
MANAGEMENT
MARKETING
PRE-B...
Executive Education
School of Communications (n=43)
35%
65%
Gender
male
female
0 5 10 15 20 25
COMMUNICATIONS
ITI
JOURANLI...
Executive Education
School of Engineering (n=20)
85%
15%
Gender
male
female
0 5 10 15
NOVICE
INTERMEDIATE
ADVANCED
Social ...
Executive Education
Environmental and Biological Sciences (n=18)
56%
44%
Gender
male
female
0 1 2 3 4 5
BIOLOGICAL SCIENCE...
Executive Education
Management and Labor Relations (n=20)
20%
80%
Gender
male
female
0 5 10 15 20
HUMAN
RESOURCE
MANAGEMEN...
Executive Education
School of the Arts and Sciences (n=92)
54%
46%
Gender
male
female
0 5 10 15 20
PSYCHOLOGY
ECONOMICS
CO...
Executive Education
0
0.5
1
1.5
2
2.5
3
[Blog]
[Video]
[Twitter]
[Facebook]
[LinkedIn][Instagram]
[Pinterest]
[Local]
[Web...
Executive Education
Averages for this Class (5 sections) 1-31-15
Metrics Value
Average number of Twitter Followers 369
Ave...
Executive Education
Here is what “Average” Looks like for #mgartr15
at the end of January 2015
0.0
0.5
1.0
1.5
2.0
2.5
3.0...
Executive Education
“Average” Close Up
-0.1
0.1
0.3
0.5
0.7
0.9
1.1
1.3
1.5
[Blog]
[Video]
[Twitter]
[Facebook]
[LinkedIn]...
Executive Education
What you thought about the assessment
Executive Education
Other Channels to consider for the future
Executive Education
Majors and MinorsMajors
Minors
Executive Education
Main Rutgers School Makeup for #mgartr15
Executive Education
Summary for Initial Online Assessment
• Many students did not do the assessment correctly and
the comp...
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Initial assessment report 1 31-15

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This is your initial Assessment Report for #mgartr15

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Initial assessment report 1 31-15

  1. 1. Executive Education Initial Assessment Report Social Media for the Arts Spring 2015 Marshall Sponder Course Instructor / Author 1/31/15
  2. 2. Executive Education 0 50 100 150 200 250 300 350 400 450 SPRING 2012 FALL 2012 SPRING 2013 SUMMER 2013 FALL 2013 SPRING 2014 SUMMER 2014 FALL 2014 SPRING 2015 Social Media for the Arts Course Enrollment Enrolled Students WOM Referral ENROLLMENT Spring 2012 Fall 2012 Spring 2013 Summer 2013 Fall 2013 Spring 2014 Summer 2014 Fall 2014 Spring 2015 Total Students 85 56 94 12 74 213 12 118 403
  3. 3. Executive Education 94 53 44 22 22 19 15 5 4 3 1 0 10 20 30 40 50 60 70 80 90 100 COUNT School of the Arts and Sciences Rutgers Business School School of Communications and Information School of Engineering School of Management and Labor Relations School of Envionmental and Biologial Sciences Mason Gross School of the Arts Undeclared Edward J. Bloustein School of Planning and Public Policy Ernest Mario School of Pharmacy Bloustein School of Planning and Public Policy Enrollment Spring 2015, N=278 (70.4% of the class) School Percent School of the Arts and Sciences 33.33% Rutgers Business School 18.79% School of Communications and Information 15.60% School of Engineering 7.80% School of Management and Labor Relations 7.80% School of Envionmental and Biologial Sciences 6.74% Mason Gross School of the Arts 5.32% Undeclared 1.77% Edward J. Bloustein School of Planning and Public Policy 1.42% Ernest Mario School of Pharmacy 1.06% Bloustein School of Planning and Public Policy 0.35% Total in this Survey (70.4% of total enrollment) 278 Note: found a few duplicated entries by students causing slight differences in some of the slides in this deck and this one
  4. 4. Executive Education Edward J. Bloustein School of Planning and Public Policy (n=5) 0 1 2 3 4 5 PUBLIC HEALTH URBAN STUDIES/HISTORY Count of Major(s) 100% 0% Gender female male 20% 60% 20% Social Media Level (self rated) Beginner Intermediate Advanced 0 1 2 3 4 5 [Blog] [Video] [Twitter] [Facebook] [LinkedIn] [SEO] [Instagram] [Pinterest] [Local] [Website] Selfie • It appears this group would be attracted to Visual Social Media • Majority rate themselves at the intermediate level but the selfie doesn’t corroborate that, yet.
  5. 5. Executive Education Mason Gross School of the Arts (n=13) 62% 38% Gender Female male 1 1 2 1 1 1 1 5 ART HISTORY BFA DESIGN DANCE JAZZ PERFORMANCE ORGAN PERFORMANCE SCULPTURE TROMBONE… VISUAL ARTS 0 2 4 6 Concentration 86% 7% 7% Social Media Level (Self Rated) novice intermediate Superstar 0 1 2 3 4 5 [Blog] [Video] [Twitter] [Facebook] [LinkedIn] [SEO] [Instagram] [Pinterest] [Local] [Website] Selfie• Students deeply in need of Social Media (many misunderstood the assessment and over rated presence). • Depending on your concentration – Focus more on the channels that make the most sense (i.e.: for Dance, video presence, for Music, Soundcloud and YouTube, for Visual Arts, Pinterest and Instagram). • All of you need to blog a lot more.
  6. 6. Executive Education Rutgers Business School (n=53) 0 5 10 15 20 FINANCE ACCOUNTING SUPPLY CHAIN MANAGEMENT MARKETING PRE-BUSINESS BUSINESS ANALYTICS AND INFORMATION… Concentration 53% 47% Gender male female 0 10 20 30 NOVICE INTERMEDIATE ADVANCED Social Media Level (self rated) 0 1 2 3 4 5 [Blog] [Video] [Twitter] [Facebook] [LinkedIn] [SEO] [Instagram] [Pinterest] [Local] [Website] Selfie• Many of you did the assessment incorrectly. • With the concentration in accounting and finance you all really should beef up your LinkedIn profiles, and learn SEO, along with Web Analytics, because that will help you in Business – and with Business Intelligence.
  7. 7. Executive Education School of Communications (n=43) 35% 65% Gender male female 0 5 10 15 20 25 COMMUNICATIONS ITI JOURANLISM & MEDIA STUDIES Concentration 44% 49% 7% Social Media Level (Self Rated) novice Intermediate advaned 0 1 2 3 4 5 [Blog] [Video] [Twitter] [Facebook] [LinkedIn] [SEO] [Instagram] [Pinterest] [Local] [Website] Selfie • Since many of you are involved with journalism or Informatics, you ought to beef up your ability to find information and to chart/graph/represent it – the job of a communicator is to COMMUNICATE. • I have said this before, communications ought to be combined with COPYWRITING, because communications today is essentially about STORYTELLING.
  8. 8. Executive Education School of Engineering (n=20) 85% 15% Gender male female 0 5 10 15 NOVICE INTERMEDIATE ADVANCED Social Media Ranking (self rated) 0 2 4 6 8 CIVIL ENGINEERING CHEMISTRY MATERIALS SCIENCE & ENGINEERING MECHANICAL ENGINEERING ECE Concentrtion 0 1 2 3 4 5 ? [Blog] ? [Video] ? [Twitter] ? [Facebook] ? [LinkedIn] ? [SEO] ? [Instagram] ? [Pinterest] ? [Local] ? [Website] Selfie • Most of you did the assessment in the wrong way, taking celebrities personas, and not your own, I corrected the rankings as best I could. • There is actually great potential to develop online presence in Civil Engineering and Chemistry, as well any Research Science, but in order to do so, your going to have to develop content and voice rather than falling back on “hard science”.
  9. 9. Executive Education Environmental and Biological Sciences (n=18) 56% 44% Gender male female 0 1 2 3 4 5 BIOLOGICAL SCIENCES ANIMAL SCIENCE NUTRITION APPLIED… BIOMEDICAL… CLINICAL NUTRITION DIRECTED MARINE… ENVIRONMENTAL… Concentration 0 5 10 15 NOVICE INTERMEDIATE ADVANCED Social Media Ranking (Self Rated) 0 1 2 3 4 5 [Blog] [Video] [Twitter] [Facebook] [LinkedIn] [SEO] [Instagram] [Pinterest] [Local] [Website] Selfie • Again, most of you didn’t understand the assessment or take it that seriously and filled out it based on celebrities rather than looking at your own presence. I tried to correct as best I could. • Same with Engineering, there is potential to create a distinct voice in the sciences but first need to develop your “online voice” by doing the basic assignments the in the course.
  10. 10. Executive Education Management and Labor Relations (n=20) 20% 80% Gender male female 0 5 10 15 20 HUMAN RESOURCE MANAGEMENT HISTORY/URBAN STUDIES LABOR RELATIONS & MANAGEMENT Concentration 0 5 10 15 NOVICE INTERMEDIATE ADVANCED Social Media Ranking (Self Rated) 0 1 2 3 4 5 [Blog] [Video] [Twitter] [Facebook] [LinkedIn] [SEO] [Instagram] [Pinterest] [Local] [Website] Selfie • Most of you should focus on LinkedIn and a few of you actually are doing that. • All of you should be adept in social media so that you can better communicate and access labor conditions, as much of it is reflected in the web data that people are constantly streaming, as well as companies.
  11. 11. Executive Education School of the Arts and Sciences (n=92) 54% 46% Gender male female 0 5 10 15 20 PSYCHOLOGY ECONOMICS COMPUTER SCIENCE ENGLISH LITERATURE POLITICAL… HISTORY SPANISH GENETICS,… MATH SOCIOLOGY Concentration 0 20 40 60 NOVICE INTERMEDIATE ADVANCED Social Media Ranking (Self Rated) 0 1 2 3 4 5 [Blog] [Video] [Twitter] [Facebook] [LinkedIn] [SEO] [Instagram] [Pinterest] [Local] [Website] Selfie• Since many misunderstood the assessment its hard to say exactly where the class really is, but my guess is that your average Arts and Sciences student has barely scratched the surface of what they can do with social media, which is why they are in this course. • For many of you, just becoming comfortable and familiar with various technologies and channels should be enough, the rest will follow, as needed.
  12. 12. Executive Education 0 0.5 1 1.5 2 2.5 3 [Blog] [Video] [Twitter] [Facebook] [LinkedIn][Instagram] [Pinterest] [Local] [Website] COMPARING SCHOOLS AT RUTGERS School of the Arts and Sciences School of Management and Labor Relations School of Engineering Edward J. Bloustein School of Planning and Public Policy Mason Gross School of the Arts Rutgers Business School School of Communications and Information School of Envionmental and Biologial Sciences Varied results across schools suggests that an integrative approach across disciplines might benefit students in creating and maintaining their online channels.
  13. 13. Executive Education Averages for this Class (5 sections) 1-31-15 Metrics Value Average number of Twitter Followers 369 Average Klout Score 32 Average Blog Assessment Score 0.3 Average Online Video Assessment Score 0.4 Average Twitter Influence Score 1.1 Average Facebook Assessment Score (most of you will be a “0”) 0.4 Average LinkedIn Assessment Score 0.8 Average SEO Assessment Score (most of you will be a “0”) 0.6 Average Instagram Assessment Score 0.9 Average Pinterest Assessment Score 0.5 Average Local Presence Assessment Score 0.6 Average Overall Website Assessment Score 1.0
  14. 14. Executive Education Here is what “Average” Looks like for #mgartr15 at the end of January 2015 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 [Blog] [Video] [Twitter] [Facebook] [LinkedIn] [SEO] [Instagram] [Pinterest] [Local] [Website] Class Average (5 Sections - n=278) 1/31/15
  15. 15. Executive Education “Average” Close Up -0.1 0.1 0.3 0.5 0.7 0.9 1.1 1.3 1.5 [Blog] [Video] [Twitter] [Facebook] [LinkedIn] [SEO] [Instagram] [Pinterest] [Local] [Website] Class Average (5 Sections - n=278) 1/31/15
  16. 16. Executive Education What you thought about the assessment
  17. 17. Executive Education Other Channels to consider for the future
  18. 18. Executive Education Majors and MinorsMajors Minors
  19. 19. Executive Education Main Rutgers School Makeup for #mgartr15
  20. 20. Executive Education Summary for Initial Online Assessment • Many students did not do the assessment correctly and the comparison in section 12 might not be as accurate as it could be (as a result, we may not do the comparison and just go with the final scores). • Most students haven’t developed their online presence as much as thought they had, and there is ample room for growth. • While this course has been aimed at MGSA, in truth, most of the class is not part of MGSA though the value of the information in this course continues to be very helpful to students across the University.

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