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Communication Success Metrics for the U.S. Climate Agency NOAA

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Semantic Search and Decision Support for Public Outreach Campaigns of the National Oceanic and Atmospheric Administration (NOAA) ; Presentation at the 49th FIBEP World Media Intelligence Congress (Berlin, October 2017). Prof. Arno Scharl, MU Vienna and webLyzard technology.

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Communication Success Metrics for the U.S. Climate Agency NOAA

  1. 1. Measurement Session Communication Success Metrics for the U.S. Climate Agency NOAA Semantic Search and Decision Support for Public Outreach Campaigns of the National Oceanic & Atmospheric Administration (NOAA) www.weblyzard.com/science-communication www.weblyzard.com/climate-resilience-toolkit Speaker: Company: Arno Scharl MODUL University Vienna, webLyzard technology @webLyzard @_FIBEP #FIBEP #WMIC17 Twitter:
  2. 2. STUCTURED TIME SERIES, ENTITIES UNSTRUCTURED TEXT, IMAGES, VIDEO BIG DATA
  3. 3. Measures of Communication Success Communication Success Metrics for the U.S. Climate Agency NOAA Sentiment Brand ReputationShare of Voice @_FIBEP #FIBEP #WMIC17
  4. 4. Hybrid Success Metric – WYSDOM Communication Success Metrics for the U.S. Climate Agency NOAA @_FIBEP #FIBEP #WMIC17
  5. 5. @_FIBEP #FIBEP #WMIC17 www.weblyzard.com/science-communication www.weblyzard.com/climate-resilience-toolkit Demo Platforms www.weblyzard.com/showcases Newsletter www.weblyzard.com/newsletter

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