1.
HowtoSucceedina
MobileWorld
Use the Growth of Mobile to
Better Serve Your Members

2.
BENJI CRAIG
Senior Web Designer
– 17 years experience designing
websites / 13 years for
associations and chambers
– Website, SEO and Analytics
– Married for 15 Years with
2 Boys
#WebLink
@benjicraig

3.
ABOUT WEBLINK
• Leading Software and Website Provider to 600+ Chambers
of Commerce and Business Associations
• Established in 1996
• SaaS Company (Software as a Service)
• Based in Indianapolis, Indiana
• 60 Employees
• 94% Customer Retention Rate
#WebLink

4.
ABOUT WEBLINK
• Membership Management Software
• Website Design & Development
• Non-Dues Revenue Programs
#WebLink

5.
PRE-WEBINAR QUESTION
Has your organization adopted a mobile strategy?
6%
37%
46%
11%
Yes,wehaveadoptedastrategy
Weareworkingonimplementing
astrategy
Wehaven’tdoneanythingto
adoptamobilestrategyyet
Wewouldn’tevenknowwhere
tostart
#WebLink

6.
PRE-WEBINAR QUESTION
How ready is your website for mobile?
14%
14%
40%
32%
Ourwebsiteusesresponsive
websitedesign
Wehaveaseparatemobile
site/app
Ourwebsiteisnotreadyfor
mobile
I’mnotsure
#WebLink

7.
YOU DON'T GET TO
DECIDE WHICH DEVICE
PEOPLE USE TO ACCESS
YOUR CONTENT.
THEY DO.
- KAREN MCGRANE
#WebLink

8.
1973
Year of the first mobile cell phone call by Dr. Martin Cooper
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9.
NOT PRETTY, BUT ALIVE.
Elvis was still alive.
#WebLink

10.
THE GODFATHER
The best movie of the year…
#WebLink

11.
RICHARD NIXON
Our Commander-In-Chief
#WebLink

12.
PONG
Kids started to play…
#WebLink

13.
WORLD SERIES CHAMPS
The Oakland A’s
#WebLink

14.
#WebLink

15.
#WebLink

16.
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17.
#WebLink

18.
DATA
DON’T
LIE
#WebLink

19.
77%
As of 2012, Internet Access in Developed World
#WebLink

20.
EARTH COVERED
BY WATER
#WebLink

21.
MOBILE > PEOPLE
Some predict that by end of 2013
#WebLink

22.
7 BILLION
#WebLink

23.
MOBILE > DESKTOP
By 2017, some predict local search
#WebLink

24.
85 BILLION
#WebLink

25.
#WebLink
PHONE + INTERNET

26.
WHY?
Mobile explosion…

27.
Set up…imagine this…

28.
WHAT IS VITAL?
Ask the question…
#WebLink

29.
#WebLink
KEYS

30.
MONEY
#WebLink
KEYS

31.
MONEY
#WebLink
KEYS PHONE

32.
MONEY
#WebLink
KEYS PHONE

33.
ORGANIZATION?
What is vital to my

34.
• Brand Awareness
• Retention/Loyalty
• New Members
• Communication
• mCommerce
#WebLink

35.
BRAND AWARENESS
• Extent your brand
• Consistent look and
feel on all platforms
• Additional exposure
for Members and
Partners
#WebLink

36.
RETENTION/LOYALTY
• Member receive
benefits
• Access anywhere
• Maintain user
experience
#WebLink

37.
NEW MEMBERS
• Any visitor might
become a
member
• Utilize member
data as sales tool
#WebLink

38.
COMMUNICATIONS
• Maintain consistent
touches with
members
• Full products and
services access
• Links from Emails and
SMS are easier to
read
#WebLink

39.
mCOMMERCE
• Non-dues revenue
opportunities
• Mobile event
registrations
• Sponsorships
#WebLink

40.
DEVELOPING A MOBILE STRATEGY
Organization Need
#WebLink

41.
WHERE TO START…
• Start By Listening
• Allow Data To Drive Decisions
• Consider Costs
• Consider Competition
• Be Innovative
#WebLink

42.
LISTENING
• What does your membership want?
• What does your organization want?
• What do consumers want from you?
• What do partners want from you?
• What does your community want from you?
#WebLink

43.
DATA DECISIONS
• Review your website analytics by Mobile
traffic only
• Review traffic from social websites
• Review mobile types / screen resolutions
#WebLink

44.
CONSIDER COSTS
• New RWD website
• Retro fit website to RWD
• App development (platform?)
#WebLink

45.
CONSIDER COMPETITION
• Are you a competitive space?
• Can you make this a competitive advantage?
• Can you make this a member benefit?
#WebLink

46.
INNOVATE
• Setup A/B survey to members using standard
page and mobile-friendly page
• Develop a test mobile-friendly email
• Build micro mobile-friendly page for an event
#WebLink

47.
WHAT ARE THE OPTIONS?
Great!?!?
#WebLink

48.
#WebLink

49.
#WebLink

50.
RESPONSIVE WEB DESIGN?
What is
#WebLink

51.
RESPONSIVE WEB DESIGN (RWD)
A web design process to provide an optimal
viewing experience across a wide range of
devices.
#WebLink

52.
HTTP://CSIA.ORG/
Example
#WebLink

53.
HTTP://MANHATTANBEACHCHAMBER.COM/
Example
#WebLink

54.
HTTP://NEMA.ORG/
Example
#WebLink

55.
HTTP://WEBLINKINTERNATIONAL.COM/
Example
#WebLink

56.
“Google recommends webmasters follow the
industry best practice of using responsive web
design, namely serving the same HTML for all
devices and using only CSS media queries to
decide the rendering on each device.”
#WebLink

57.
“We plan to roll out ranking changes in the
near future that address sites that are
misconfigured for smartphone users.”
#WebLink

58.
RWD Google Analytics Example #1
Visits
Pages/Visit
Ave. Visit Duration
% New Visits
Bounce Rate
+ 124%
+ 46%
+ 35%
- 5%
- 20%
#WebLink

59.
RWD Google Analytics Example #2
Visits
Pages/Visit
Ave. Visit Duration
% New Visits
Bounce Rate
- 28%
+ 20%
+ 118%
- 4%
- 45%
#WebLink

60.
RWD VS. APP
Always available
Full featured
Speed
Development Costs
Maintenance
#WebLink

61.
Where are the benefits?
Your Membership
• More exposure
• Better user experience
• More access to data and
information
• Better membership
experience
• More opportunities
#WebLink

62.
YOU DON'T GET TO
DECIDE WHICH DEVICE
PEOPLE USE TO ACCESS
YOUR CONTENT.
THEY DO.
- KAREN MCGRANE

63.
ADDITIONAL
RESOURCES

64.
HTTP://WWW.GOOGLE.COM/THINK/

65.
HTTP://MOBILE.SMASHINGMAGAZINE.COM

66.
HTTP://ETHANMARCOTTE.COM/

67.
Question
#WebLink

68.
ASSOCIATION & CHAMBER WEBSITES
• 500+ client websites
• WebLink Local business directory drives 67%
increase in traffic from organic searches
• Adds value for members
• Non-dues revenue
#WebLink

69.
ABOUT WEBLINK
• Membership
Management
Software
• Website Design &
Development
• Non-Dues Revenue
Programs
#WebLink

70.
ABOUT WEBLINK
• ONE web-based
centralized database
• Prospects,
members, non-
members and all
reps in same system
• Financials, events,
email, committees,
website, reporting
#WebLink

71.
Thank you!
WebLink International
3905 West Vincennes Road, Suite 210
Indianapolis, IN 46268
Phone: 317-872-3909
Toll-free: 1-877-231-4970
www.weblinkinternational.com
#WebLink