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Search Engine Optimisation & Yoast SEO in 2016

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Search engine optimisation factors in 2016 and new Yoast SEO features that can you help optimise your site's pages.

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Search Engine Optimisation & Yoast SEO in 2016

  1. 1. Search Engine Optimisation & Yoast SEO in 2016 Marcin Kilarski WebInnovation.ie Twitter: @marcinkilarski WordPress Slack: @marcin
  2. 2. #1 on Google
  3. 3. Basics
  4. 4. google.com/webmasters/tools/mobile-friendly Mobile-friendliness
  5. 5. gtmetrix.com Page-load time
  6. 6. “A 1 second delay in page response can result in a 7% reduction in conversions.” “When auto-parts retailer AutoAnything cut loading times in half, it experienced a 13% increase in sales.”
  7. 7. Backlinks
  8. 8. Search Engine Results Pages
  9. 9. Your Page
  10. 10. Low Quality Backlinks
  11. 11. High Quality Backlinks
  12. 12. Content
  13. 13. Uniquely Valuable
  14. 14. Long-form article
  15. 15. Easy to read
  16. 16. Proof Words
  17. 17. Related Terms
  18. 18. User Signals
  19. 19. Click-through rate
  20. 20. Pogo-sticking
  21. 21. Time on Site
  22. 22. Yoast SEO Plugin
  23. 23. ★ Sentence length ★ Paragraph length ★ Use of subheadings ★ Use of passive voice ★ Use of transition words ★ Flesch Reading Ease score New checks in Yoast 3.3
  24. 24. Thank You Marcin Kilarski WebInnovation.ie Twitter: @marcinkilarski WordPress Slack: @marcin

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