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Scaleable Enterprise Computing Andre Hill Director, Linux Program Office [email_address] 240-416-0093 Novell's Linux Strategy and Direction
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Linux Today: Current Trends and Positions Where and Why?
UNIX Migration Business Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Four Types of Cost Savings with Unix to Linux Migration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Linux Growth ,[object Object],[object Object],[object Object],[object Object],1 2 3 4 5 Growth Market Dynamics Market Dynamics
Linux Is Growing Faster than Windows and UNIX Combined ... Source: IDC
... and More Software Moves onto a Linux Platform Every Week Source: Gartner, IDC, BofA Securities, VERITAS analysis
Drivers ,[object Object],[object Object],Flexibility Security Reliability Control and Agility Cost Reduction & Productivity The Platform — Open Source and Linux ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What’s Driving Linux Adoption?
Linux and Standardization is Evolving the 3-Tier Architecture Current Tier 3 ERP CRM Financials Application Consolidation Database SAN 4, 8-way IA 16-way IA 32-way RISC/Unix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Infrastructure: Web servers, File & Print Tier 1 NAS Tier 2 Application Servers
Linux and Standardization is Evolving the 3-Tier Architecture Evolving SAN Infrastructure: Web servers, File & Print Tier 1 NAS Tier 2 Application Servers Tier 3 ERP CRM Financials Application Consolidation Database Virtualization Legacy Solutions 4, -8-way IA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Scalable Building Blocks Scale-out multiple 2, 4-way IA
Linux and Standardization is Evolving the 3-Tier Architecture Future Network Storage Infrastructure: Web servers, File & Print Network Storage Application Servers Legacy Solutions Scalable Building Blocks ERP CRM Financials Application Consolidation Database 4-way IA Scale-out multiple 2, 4-way IA ,[object Object],[object Object],[object Object],[object Object],ROI dramatically increases with overall system utilization
 
Linux Workloads  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  Linux Deployment Trends in Government
Linux Server OS Adoption Profiles What  drivers are key to your adoption of Linux? 0 20 40 60 80 100 Financial  Svcs Government Manufacturing Telecom Don't Know Other No longer need UNIX Replacing UNIX Consolidating  Servers and  Environments Source: IDC, 2004 -  Unix to Linux Software Multiclient Study n=153 QB7-Unix
Workloads Supported by Linux Deployments  Q: W hat are the three most important workloads supported by Linux? 0% 20% 40% 60% 80% 100% 50-499 500-4,999 5,000+ Fin Svcs Government Mfg Telecom Use Client Use Server Don't Know IT Infrastructure Web Infrastructure App Dev and App Services Collaborative Software Decision Support Database Software Business Proc App SW Source: IDC, 2004,  Unix to Linux Software Multiclient Study n=248 QB10-Linux
Why are Linux Deployments Growing?   Q: W hat are your reasons for increasing the use of Linux? 0 20 40 60 80 50-499 500-4,999 5,000+ Fin Svcs Government Mfg Telecom Use Client Use Server Eval Client Eval Server Use Enterprise DN Use Enterprise Migrating  Adding new systems Adding brand new apps  Consolidating  Replacing w/new version Cost Stability/ Reliability  Source: IDC, 2004 -  Unix to Linux Software Multiclient Study n=248,  QB9-Linux
Top 3 Workloads for Linux  Which workloads are most important to deploying Linux? (future view) 0 10 20 30 40 50 60 70 50-499 500-4,999 5,000+ Fin Svs Government Mfg Telecom Technical Collaborative Software Business Processing Software Application Dev and Application Svcs IT Infrastructure Web Infrastructure Database Software Source: IDC, 2004 -  Unix to Linux Software Multiclient Study n=359 QB14 Base: Respondents who have at least 1 server and use or are evaluating Linux server
Open Source vs. Proprietary
Open Source vs. Proprietary Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Since both have value which provides the best answer?
Novell's Mixed Source Strategy ,[object Object],[object Object],kernel open source functionality  proprietary functionality  (as desired or required) Base Open Source Platform  “ mixed source” operating platform
Novell Open Enterprise Server the best of both worlds
Novell Open Enterprise Server ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Novell Open Enterprise Server Advanced Services for the Enterprise Web Experience Desktop Integration Install and Patch/ Update Services Administration/ Monitoring Services Web Collaboration Virtual Office Browser-based single point of administration for all OES  Services. CIM-based management and providers. Server health monitoring integrated into Novell iManager. Novell client experience Includes Novell ZENworks agents for easily updating both NetWare and Linux servers. Novell ZENworks ® Provides the end user with browser-based access to files, printers, email, applications, links, corporate information, etc. Novell   iManager ® & CIM Supports IPP standards-based printing for Windows, Mac and Linux clients. Using web-based maps, users can quickly find and install printers. Novell eDirectory TM Identity Services Personal file backup and anytime/anywhere access. Granular file access control and management. iPrint Print Services Clustering/ high availability for both NetWare and Linux servers Novell Clustering High Availability Login script support, file access, background authentication, iPrint, Novell iFolder available both on Windows and Linux desktops Provides single-user identity, which enables global security and management policies for access to resources. Web address book with search and self administration. Novell iFolder ® , NSS, NetStorage File Services Virtual Teams End users can quickly create their own team workspaces— Including: shared directories, discussion boards, chat, team Web sites, etc. without the assistance of IT staff
A Seamless Upgrade from NetWare ,[object Object],[object Object],[object Object],Rolling Upgrade In-place Upgrade ,[object Object],[object Object],[object Object],[object Object]
Coexistence—No Rip and Replace NetWare OES Linux Seamless file services integration  (Windows, NetWare, UNIX, Linux) Directory interoperability  (NT, AD, Novell eDirectory, etc) Directory Services Additive NW 4.x: NDS 6.21 NW 5.x: NDS 7.62c, 8.58 NW 6.x: eDir 8.7.0, 8.7.1 Linux and Windows desktop support NetWare 4.2 NetWare 5.1 NetWare 6.0 NetWare 6.5 Win 2000/3 Win NT
Novell Open Enterprise Server Expands the Capabilities of Linux Novell Open Enterprise Server File access through eDirectory Deploy scenarios from pre-configured images IPrint enhances CUPS Server Health Management network-wide view NSS Mount NSS Open standard services, systems, and configuration
SUSE LINUX Enterprise Server 9: The Linux Platform for Novell Open Enterprise Server
SUSE ®   LINUX Enterprise Server 9 Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry Leading Performance and Scalability ,[object Object],[object Object],[object Object],© January 27, 2004 Novell Inc, Confidential & Proprietary.  Fact:   SUSE LINUX Enterprise Server 9 was recently used to set the Linux world record for the TPC-C benchmark.   ,[object Object],[object Object],[object Object]
Linux Manageability ,[object Object],[object Object],[object Object],[object Object],© January 27, 2004 Novell Inc, Confidential & Proprietary.  Fact:  The s uite of deployment, configuration and management options in SUSE LINUX Enterprise Server 9 dramatically reduce implementation and maintenance time while reducing TCO. ,[object Object],[object Object],[object Object]
Novell   ZENworks Linux Management ,[object Object],[object Object],[object Object],ZLM Server Primary Site Remote Site A ZLM Server SLES ZLM Server Remote Site B ZLM Management Domain ZLM Management Domain ZLM Management Domain OES ,[object Object],[object Object],[object Object],[object Object]
Novell's Data Center Linux Strategy: Reliability, Availability, Scalability, Manageablity and Performance
SUSE LINUX Enterprise Server 9 Novell Open Enterprise Server Novell exteNd Director Novell exteNd Composer Mono ZENworks ZEN Linux Management Novell eDirectory iManager Evolution GroupWise OpenOffice.org iFolder iPrint Novell LINUX Desktop 9 Desktop to the Data Center Office Productivity Collaboration Management Development Data Center Desktop X-Platform Identity and Security Services Consulting Services for Linux offerings
Enterprise Computing Topology High Performance Computing Desktop Workgroup Data Center
Linux Workloads Novell Product Strategy High Performance Computing ERP, SCM, CRM, databases Desktop Wireless  Office Apps  Email Search/Indexing Data Center Linux SUSE LINUX Distribution Novell Linux Desktop - Strategic - Long-term vision - Growing  market - Opportunity to create category leadership Open Enterprise Server - Protect the traditional Novell base - Base Platform Workgroup File Print Collaboration Authentication Highly verticalized applications Data Center
Data Center Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Linux in the Data Center ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Novell Data Center Strategy ,[object Object],[object Object],[object Object],[object Object]
What are we going to do? ,[object Object],[object Object],[object Object],[object Object]
Novell Base Platform - Stack View Messaging O/S KMods
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Data Center Technical Perspective Tier One Linux Data Center Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Backup Applications  (ISV and Hosting) VS VM SEC SM SUSE Enterprise Linux
Data Center Matrix Volume Management Clustered FS High Availability Virtual Machine Systems Mgmt  & Monitoring Advantages Web Services Security &  Identity Mgmt BEA Power PC  only Designed for HPC Clusters 70% Unix market share Production customers, high performance Have applications running on Linux today, porting others Perceived market leader Lustre
Data Center Strategy Futures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deliver Virtualization Technology What:  Partitioning Aggregation HPC Parallelization Workload distribution SSI How:  Work with XEN (open source project) XenSource and other proprietary    products to take control software virtualization on Linux  ('05)   Expand IBM, Scali, Meiosys, Katana, Polyserve, VMWare technical kernel mod developments and validate ISV specific configurations (1H 05) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Deliver High Availability and Clustered File Systems
Deliver Virtualization Technology ,[object Object],Deliver High Availability and Clustered File Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deliver Virtualization Technology ,[object Object],Deliver High Availability and Clustered File Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3 4
Validated Configuration Program: Reducing the complexity and risk in deploying and maintaining Linux
Novell Validated Configuration Program 1 2 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goals and Objectives
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Novell Validated Configuration Program Program Deliverables
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Novell Validated Configuration Program
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Novell Validated Configuration Program ,[object Object]
[object Object],“ active-active” validated configuration stack Novell Validated Configuration Program
ha components operating system application layer HA platform layer drivers oracle database & application clustering SuSE Linux Enterprise Server 9* Zen Linux Management hardware x86 / Opteron / EM64T Server Platform Oracle 9i / Oracle 10g Oracle Real Application Clusters (RAC) Oracle Clustered File System* OCFS2 “ Oracle RAC Stack” Dynamic Kernel  Module Support (DKMS)* Qlogic HBA NIC EMC PowerPath SCSI * = open source ,[object Object],PolyServe Matrix Server  (as applicable) Novell Validated Configuration Program ,[object Object],Note:
Open Discussion Q & A

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Scaleable Enterprise Computing Andre Hill

  • 1. Scaleable Enterprise Computing Andre Hill Director, Linux Program Office [email_address] 240-416-0093 Novell's Linux Strategy and Direction
  • 2.
  • 3. Linux Today: Current Trends and Positions Where and Why?
  • 4.
  • 5.
  • 6.
  • 7. Linux Is Growing Faster than Windows and UNIX Combined ... Source: IDC
  • 8. ... and More Software Moves onto a Linux Platform Every Week Source: Gartner, IDC, BofA Securities, VERITAS analysis
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.  
  • 14.
  • 15. Linux Deployment Trends in Government
  • 16. Linux Server OS Adoption Profiles What drivers are key to your adoption of Linux? 0 20 40 60 80 100 Financial Svcs Government Manufacturing Telecom Don't Know Other No longer need UNIX Replacing UNIX Consolidating Servers and Environments Source: IDC, 2004 - Unix to Linux Software Multiclient Study n=153 QB7-Unix
  • 17. Workloads Supported by Linux Deployments Q: W hat are the three most important workloads supported by Linux? 0% 20% 40% 60% 80% 100% 50-499 500-4,999 5,000+ Fin Svcs Government Mfg Telecom Use Client Use Server Don't Know IT Infrastructure Web Infrastructure App Dev and App Services Collaborative Software Decision Support Database Software Business Proc App SW Source: IDC, 2004, Unix to Linux Software Multiclient Study n=248 QB10-Linux
  • 18. Why are Linux Deployments Growing? Q: W hat are your reasons for increasing the use of Linux? 0 20 40 60 80 50-499 500-4,999 5,000+ Fin Svcs Government Mfg Telecom Use Client Use Server Eval Client Eval Server Use Enterprise DN Use Enterprise Migrating Adding new systems Adding brand new apps Consolidating Replacing w/new version Cost Stability/ Reliability Source: IDC, 2004 - Unix to Linux Software Multiclient Study n=248, QB9-Linux
  • 19. Top 3 Workloads for Linux Which workloads are most important to deploying Linux? (future view) 0 10 20 30 40 50 60 70 50-499 500-4,999 5,000+ Fin Svs Government Mfg Telecom Technical Collaborative Software Business Processing Software Application Dev and Application Svcs IT Infrastructure Web Infrastructure Database Software Source: IDC, 2004 - Unix to Linux Software Multiclient Study n=359 QB14 Base: Respondents who have at least 1 server and use or are evaluating Linux server
  • 20. Open Source vs. Proprietary
  • 21.
  • 22.
  • 23. Novell Open Enterprise Server the best of both worlds
  • 24.
  • 25. Novell Open Enterprise Server Advanced Services for the Enterprise Web Experience Desktop Integration Install and Patch/ Update Services Administration/ Monitoring Services Web Collaboration Virtual Office Browser-based single point of administration for all OES Services. CIM-based management and providers. Server health monitoring integrated into Novell iManager. Novell client experience Includes Novell ZENworks agents for easily updating both NetWare and Linux servers. Novell ZENworks ® Provides the end user with browser-based access to files, printers, email, applications, links, corporate information, etc. Novell iManager ® & CIM Supports IPP standards-based printing for Windows, Mac and Linux clients. Using web-based maps, users can quickly find and install printers. Novell eDirectory TM Identity Services Personal file backup and anytime/anywhere access. Granular file access control and management. iPrint Print Services Clustering/ high availability for both NetWare and Linux servers Novell Clustering High Availability Login script support, file access, background authentication, iPrint, Novell iFolder available both on Windows and Linux desktops Provides single-user identity, which enables global security and management policies for access to resources. Web address book with search and self administration. Novell iFolder ® , NSS, NetStorage File Services Virtual Teams End users can quickly create their own team workspaces— Including: shared directories, discussion boards, chat, team Web sites, etc. without the assistance of IT staff
  • 26.
  • 27. Coexistence—No Rip and Replace NetWare OES Linux Seamless file services integration (Windows, NetWare, UNIX, Linux) Directory interoperability (NT, AD, Novell eDirectory, etc) Directory Services Additive NW 4.x: NDS 6.21 NW 5.x: NDS 7.62c, 8.58 NW 6.x: eDir 8.7.0, 8.7.1 Linux and Windows desktop support NetWare 4.2 NetWare 5.1 NetWare 6.0 NetWare 6.5 Win 2000/3 Win NT
  • 28. Novell Open Enterprise Server Expands the Capabilities of Linux Novell Open Enterprise Server File access through eDirectory Deploy scenarios from pre-configured images IPrint enhances CUPS Server Health Management network-wide view NSS Mount NSS Open standard services, systems, and configuration
  • 29. SUSE LINUX Enterprise Server 9: The Linux Platform for Novell Open Enterprise Server
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. Novell's Data Center Linux Strategy: Reliability, Availability, Scalability, Manageablity and Performance
  • 35. SUSE LINUX Enterprise Server 9 Novell Open Enterprise Server Novell exteNd Director Novell exteNd Composer Mono ZENworks ZEN Linux Management Novell eDirectory iManager Evolution GroupWise OpenOffice.org iFolder iPrint Novell LINUX Desktop 9 Desktop to the Data Center Office Productivity Collaboration Management Development Data Center Desktop X-Platform Identity and Security Services Consulting Services for Linux offerings
  • 36. Enterprise Computing Topology High Performance Computing Desktop Workgroup Data Center
  • 37. Linux Workloads Novell Product Strategy High Performance Computing ERP, SCM, CRM, databases Desktop Wireless Office Apps Email Search/Indexing Data Center Linux SUSE LINUX Distribution Novell Linux Desktop - Strategic - Long-term vision - Growing market - Opportunity to create category leadership Open Enterprise Server - Protect the traditional Novell base - Base Platform Workgroup File Print Collaboration Authentication Highly verticalized applications Data Center
  • 38.
  • 39.
  • 40.
  • 41.
  • 42. Novell Base Platform - Stack View Messaging O/S KMods
  • 43.
  • 44. Data Center Matrix Volume Management Clustered FS High Availability Virtual Machine Systems Mgmt & Monitoring Advantages Web Services Security & Identity Mgmt BEA Power PC only Designed for HPC Clusters 70% Unix market share Production customers, high performance Have applications running on Linux today, porting others Perceived market leader Lustre
  • 45.
  • 46.
  • 47.
  • 48.
  • 49. Validated Configuration Program: Reducing the complexity and risk in deploying and maintaining Linux
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.

Editor's Notes

  1. Linux is the fastest growing operating system today. According to an Information Week survey, Linux is now the dominant manifestation of open source. Nearly 70 percent of 420 business-technology professionals surveyed already use the operating system, up from 56 percent a year ago. 82 percent of 287 companies running Linux use it primarily to run Web or intranet servers. Application development, database management, and e-mail and message hosting also are top uses survey respondents cited. Three-quarters of those using Linux on some of their companies' servers chose it for its performance capabilities and reliability. Interesting data points: Linux server growth numbers are staggering, huge adoption rates 88-89 were big on Microsoft, seeing similar growth rates for Linux now. Customers more skeptical about applications, will present data on appliation providers adoptions – as well as surveys, 16% of Brazilian market is Linux server base, Will discuss where servers are being used, which application providers are adopting Will be huge with SMB because of lower costs.
  2. Looking at the data center as a whole, today customers’ 3-tier architectures are predominantly standards-based with the exception of the back end of the data center: Tier 1 or the “edge of the network” is completely powered by 1-2P industry-standard servers Tier 2 or infrastructure and collaborative computing applications are also dominated by standard 2-4P servers (messaging, file/print, intra/extranet) Tier 3 or the back end of the data center is mixed, but still heavily populated by RISC proprietary system – this is changing
  3. Based on the increasing performance of 2&4P building blocks and new software, like Oracle9iRAC, that enables clustering for performance and high availability, we believe that the back-end of the data center is in transition to standards . The compelling economics and performance of deploying solutions for enterprise databases and applications will replace the proprietary platforms in the next 2-3 years – relegating proprietary to niche areas of computing. Enterprise applications from Oracle, PeopleSoft, SAP, JDEdwards and more run on Dell platforms today. To meet their cost reduction and budget optimization goals, CIOs must move to standards . They are telling us this in every engagement.
  4. In the next 4-5 years, more dynamic computing architectures will practically eliminating the hardware distinctions between the tiers. Dell’s vision for the future of enterprise computing combines industry-standard servers, storage systems, standardized services and enabling software technologies to simplify and automate IT infrastructures, while maintaining the proven economics of standards. Aligning their infrastructure planning with this vision will enable customers to maintain the value, performance and flexibility of standards-based technologies over time. Dell is partnering with industry-leaders , like Oracle, to deliver new technologies based on 1-4P servers that will create unified computing blocks able to run multiple applications over a shared pool of standards-based resources. Systems management in dynamic computing architectures is critical. Essential for simplifying scale-out environments and enabling better IT resource utilization Dell OpenManage will continue to evolve and become easier to integrate with enterprise management software Dell will continue to drive open APIs for easier compatibility Dell has a differentiated vision that is better aligned with customer needs because of its total commitment to standards-based technologies. No other vendor can state this.
  5. What are the factors driving Linux into deep into the enterprise? - Ultimately it's all about reducing the cost of ownership - Proprietary Unix environments are expensive. It's not just the cost of maintaining the hardware and software, but it's also the cost of creating an infrastructure that supports high availability. Adding another high priced Unix box for redundancy can be expensive.
  6. What are the factors driving Linux into deep into the enterprise? - Ultimately it's all about reducing the cost of ownership - Proprietary Unix environments are expensive. It's not just the cost of maintaining the hardware and software, but it's also the cost of creating an infrastructure that supports high availability. Adding another high priced Unix box for redundancy can be expensive.
  7. What are the factors driving Linux into deep into the enterprise? - Ultimately it's all about reducing the cost of ownership - Proprietary Unix environments are expensive. It's not just the cost of maintaining the hardware and software, but it's also the cost of creating an infrastructure that supports high availability. Adding another high priced Unix box for redundancy can be expensive.
  8. What are the factors driving Linux into deep into the enterprise? - Ultimately it's all about reducing the cost of ownership - Proprietary Unix environments are expensive. It's not just the cost of maintaining the hardware and software, but it's also the cost of creating an infrastructure that supports high availability. Adding another high priced Unix box for redundancy can be expensive.
  9. Novell has taken years of technology experience and wrapped it around Linux. - Long ago we built a common fabric for NetWare that made the work of deploying and managing business critical services easy. It also provided the capability of clustering an environment to support failover improving service availability. eDirectory is has been an essential part of the fabric delivering enterprise security and management through identity based computing. Basically giving services and information access to the right people whenever they need it. Everything, our services and application fabric as well as our applications are wrapped in this security layer - We've been doing this for 8 years and recently have added Linux to our story. Now we have the ability to deliver this common fabric on top of a heterogeneous OS environment, Netware, Windows and Linux. Red Hat is now trying to quickly duplicate a similar fabric through the acquisition of antiquated technologies, a desperate strategy with plenty of risk to the consumer. - Novell has taken additional steps to ensure the functionality and value associated with a truly heterogeneous approach. Novell has added Mono to the fabric, which provides support for applications written for .NET and the promise of .ASP and VB.NET applications running everywhere. - Novell has a strong heritage of delivering enterprise applications for file sharing and access collaboration , printing, identity, web based management, collaboration, and configuration and are proven to scale. - We ship today and support the largest open standard for server and application management. We provide management data on on the server as well as our applications in a non intrusive autonomous way. Any IHV or ISV can extend this model.
  10. 1. Form a team to focus on the Data Center Linux Need the focus to enter this new market Reaches all parts of the organization (sales, marketing, PBUs, consulting) Define the data center product that sits above the distribution Alliances (Application Certification - ISV’s, IHV’s) Certify SUSE Linux on all major line of business and vertical applications Provide testing environment for application certification Expand development resources with key partners (Oracle, DB2 and others) for on-site consultation and development Marketing/Consulting Publish detailed white papers, migration practices, and benchmarks Coordinate the delivery and implementation of open source management tools Unix to Linux, and Windows to Linux documentation Positioning Novell in the Data Center as the market leader Determine correct licensing/pricing structure Neutralize RedHat market momentum Determine correct support structure 4. Sales Different sales pitch and structure than in work group space Training within partner sales organizations is critical 5. Security Publish policies and best practices Default to Off Need to Add Ron's Edit's here
  11. We own the customer We want to own the data, we don't just want to provide the OS. We want to own it and comoditize it. Veritas – Distribution play only. They have 70% of the market. Proceed with current data center recommendations: Partner with PolyServe (Acquisition candidate) Build strategic alliance with Veritas ISV funding (certify Oracle on SLES 9, on site personnel) Product Offerings: Unix replacement: Matrix Server Windows replacement: enterprise simple cluster bundle Unix replacement: Veritas products Next Steps: Complete virtual machine & resource mgmt gap analysis Build out identity management component Continue HPC initiative with Lustre Build out the sales strategy by GEO