1. SEO How To
Prepared by: Tepken Vannkorn
Email: vannkorn@web-essentials.com

2. Agenda
● Introduction to SEO
● HTML Page Components
● SEO Techniques:
● Keywords and Description
● Well Content Preparation
● Site Navigations
● Sitemaps
● robot.txt
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3. Introduction to SEO
➢ What is SEO?
● A technique that helps make your site rank well in
the search engine.
● So What is Search Engine?
● A web application that helps people search for
sites on the Internet using keywords. For example,
● Google
● Bing
● Yahoo…
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4. HTML Components
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5. SEO Techniques
➢ Description Text:
➢ Meta description tag
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6. ➢ Meta tag gives search engine a summary of
what the page is about.
➢ Accurately describes the page’s content.
➢ Will be the snippet of the search result.
➢ So what is “Snippet”?
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7. ➢Don’t:
➢Write a description that has no relation to the
content of the page
➢ Using generic description like “This is a web page”
or the like
➢ Filling the descriptions with only keywords
➢Copying and pasting the entire content of the
document into the description tag
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8. SEO Techniques
➢ Keywords:
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9. Dos:
➢
➢ Guess keword
➢ Write down the words you think are important
➢ Ask around—what term do others think are important
➢ Look at Competitor websites, especially keywords meta tag
➢ Use Keyword tools:
➢ Google addwords addwords.google.com
➢ Word Tracker wordtracker.com
➢ Keyword Spy keywordspy.com
➢ Keyword Discovery keyworddiscovery.com
➢ Keyword Compete keycompete.com
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10. SEO Techniques
➢Well Prepared Page’s Content
➢ Title tag
➢ Create unique and accurate page titles
➢ Use camel style to make it easier to read
➢ Avoid using “Untitled Document 1” or the like
➢ Avoid using a title that has no relation to the content on the page
➢ Avoid using a single title tag for all pages or a large group of pages
➢ Avoid using extremely lengthy titles that are unhelpful to users
➢ Avoid stuffing unneeded keywords in your title tags
➢ Will be displayed as the search result link
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11. ➢ Heading tag
➢ Use only <h1> and <h2> for heading
➢ Use sensible heading page for any section of the page content
➢Avoid using heading tag where other tags like <em> or <strong> maybe
more appropriate
➢ Image tag and Anchor tag
➢ Use alt attribute to be visible for search engine
➢ Use simple directory structure
➢ Use dash (—) to concatenate between words in the file names.
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12. ➢ Site Navigation
➢ Avoid javascript and flash since text links are very
important
➢ If possible, use CSS for dropdown menu
➢ Use clean url.
➢ Site-map
➢ Create HTML sitemap for human and XML sitemap
for search engine.
➢ Use:
➢ www.xml-sitemap.com
➢…
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13. ➢ robot.txt file

14. ➢ Page Content:
➢ Avoid using flash or image to display content
➢ Using well written and easy to follow content
➢ Stayed organized around topic
➢ Create fresh, and unique content
➢ Other Techniques:
➢ Minify / Compress the code
➢ MakeJavascript and CSS load externally (in a minimum
number of file)
➢ Optimize image.

15. ➢ Remember:
➢ The rules of SEO are always changed
➢ SEO is an on-going process

16. References
➢ Lynda.com - Analyzing Your Web Site to Improve SEO
➢ Google - Search Engine Optimization Starter Guide
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17. Q&A
Thanks for your attention!
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