From an idea to a business is a long hard road. So you want to start off headed in the right direction. In this session, three successful entrepreneurs talk about starting out. Do you head out and look for funding from Angels, VCs, or crowdfund it via kickstarter? Do you need to throw in your day job, or your clients, or build something on the side? Is an incubator the right approach for you? Hear from those who’ve trod the path, and get the chance to ask them questions to help clarify which approach is best for you.

1. SO
YOU’VE
GOT
AN
IDEA…
STARTUPS
Kim
Heras
Co-­‐founder
PushStart
www.pushstart.com.au
@kimheras

2. CAVEAT
• Nothing
DefiniKve
• Just
some
broad
rules
of
thumb
I
use

3. WHAT
IS
A
STARTUP?
WHAT
IS
A
STARTUP?
A
company
designed
to
grow
fast
–
Paul
Graham,
founder
YCombinator

4. HOW
DO
YOU
GROW
FAST?
• Understand
your
users
• Understand
the
market

5. • Understand
your
user
assumpKons
–
Is
it
a
real
problem
for
them?
–
What’s
the
soluKon
you’re
proposing?
–
Do
they
see
value
in
that
soluKon?
• Understand
your
market
assumpKons
–
CompeKtors
–
Market
dynamics
–
The
“How
do
I
make
a
million
bucks”
test

6. THE
SECRET…
•
Test
your
assumpKons
–
CHEAPLY!
–
QUICKLY!

7. REMEMBER!
Most
startups
fail
because
they
run
out
of
money
before
they
reach
Product
/
Market
Fit

8. ADMISSION
• I
didn’t
invent
this
stuff
• Check
out
–
The
Lean
Startup
by
Eric
Ries
–
4
Steps
to
the
Epiphany
by
Steve
Blank
–
Lean
Launch
Lab
tool

9. THE
PROBLEM
• Successfully
tesKng
assumpKons
quickly
/
cheaply
requires
–
Commitment
–
Focus
–
Experience
• Can
you
do/get
that
on
the
side?

10. ACCELERATORS
Remove
Roadblocks
to
Startup
Success
• Investment
• Advice/
Guidance
• Co-­‐working
space
with
peers
• Business
Services
• Industry
connecKons
• Investor
networks

11. ACCELERATOR
SELECTION
CRITERIA

14. AAAO

15. ABILITY

16. AUTHENTICITY

17. ACTION

18. DO,
DOING,
DONE

19. OPPORTUNITY

20.
AAAO
+
TEST
ASSUMPTIONS
QUICKLY
&
CHEAPLY
+
(GET
STARTED
AS
SOON
AS
YOU
LEAVE
HERE)
=
BETTER
CHANCE
OF
SUCCESS

21. THANKYOU