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MIKE MONTEIRO
@MONTEIRO · MULE DESIGN
I COME WITH
GOOD NEWS
DESIGN RULES!
DESIGN RULES!
TAKE A SEAT AT
THE TABLE!
MONSTERS
DON’T BE SAD,
SAD DESIGNER!
DON’T BE SAD,
SAD DESIGNER!
IT’S ABOUT THE
EXPERIENCE, DAMMIT!
BITE ME
THIS IS THE
GOLDEN AGE
OF DESIGN!
THIS IS THE
GOLDEN AGE
OF DESIGN!
THIS IS THE
GOLDEN AGE
OF DESIGN!
AND WE’RE
SCREWED
HOLY SHIT
1 2
WE CAN’T
FIND
DESIGNERS
1 2
WE CAN’T
FIND
DESIGNERS
1
WE CAN’T
MANAGE
DESIGNERS
2
WE CAN’T
FIND
DESIGNERS
1
WE CAN’T
MANAGE
DESIGNERS
2
500
500
“Where are you going to find
good designers?”
500
“Where are you going to find
good designers?”
He didn’t
make it! Mediocre.
He didn’t
make it! Mediocre.
He didn’t
make it! Mediocre.
When do I vest?
You’re not
my real mom.
BUT MIKE,
What about
design schools?
Design school
is awesome.
Design school
is terrible.
Design school 

is terrible.
Design school 

is criminal.
Design school
took your money.
Design school
took your money.
FRESH MEAT!
THE IBM CURRICULUM
12-week boot camp.
THE IBM CURRICULUM
12-week boot camp.
Two 3-week projects.
THE IBM CURRICULUM
12-week boot camp.
Two 3-week projects.
One 6-week project.
THE IBM CURRICULUM
12-week boot camp.
Two 3-week projects.
One 6-week project.
THE IBM CURRICULUM
BUT MIKE,
I can’t spare 12
weeks to train
a designer!
Young designers and
startups are toxic.
Young designers and
startups are toxic.
A
A AA
A AA AAA
A AA AAA THE
SHOW
Even Mike Trout
spent two years
in the minors.
The average is
four years.
Most players
drafted never
make it.
15,213
MAJOR LEAGUE PLAYERS TO DATE
92STRAIGHT TO THE MAJORS
APPRENTICE
MENTOR
APPRENTICE
MENTOR
APPRENTICE
MENTOR
What do I need to do to
start my own studio?
WAIT 20 YEARS!
Don’t be mad.
Use old people to
your advantage!
Use old people to
your advantage!
IS AANDY
DESIGNER
IS AANDY
DESIGNER
Confidence 

isn’t thinking 

you know it all…
…it’s being
unafraid to admit
you need to learn.
Everybody leaves.
Use design, Andy!
Bet on the future.
BUT MIKE,
Why should I work
for a crotchety old
fart?
IF YOUR DESIGN TEAM LOOKS LIKE THIS
IF YOUR DESIGN TEAM LOOKS LIKE THIS
THE ODDS ARE NOT 

IN YOUR FAVOR
DON’T BE ALONE,
LONELY DESIGNER!
DON’T BE ALONE,
LONELY DESIGNER!
Don’t confuse your
own growth with a
company’s growth.
Don’t adopt other
people’s chaos.
Don’t adopt other
people’s chaos.
Don’t adopt other
people’s chaos.HERE COMES
THE SOCIALISM.
CLEAN WATER
IMMIGRATION
STATELESSNESS
VOTING RIGHTS
GUN VIOLENCE
GLOBAL WARMING
EQUAL RIGHTS
ACCESSIBLITY
RACISM
HOMELESSNESS
I ♥STARTUPS!
I ♥STARTUPS!
DESIGN
DESIGN ENGINEERING
DESIGN ENGINEERING PRODUCT
DESIGN ENGINEERING PRODUCT BUSINESS
DESIGN ENGINEERING PRODUCT BUSINESS
CUSTOMER
The value of
experience is 10x.
GOOD
LEADER
GOOD
LEADER
GOOD
TEACHER
GOOD
LEADER
GOOD
TEACHER
GOOD
LEADER
GOOD
TEACHER
GOOD
LEADER
GOOD
TEACHER
GOOD
LEADER
GOOD
TEACHER
Experience
minimizes your
chance of failure.
BUT MIKE,
I have no experience
hiring and managing
designers!
Designers act like
professionals.
1
Designers solve
problems.
2
Designers advocate
for your users.
3
Designers work
well with others.
4
Designers have
reasons.
5
Designers have
thick skin.
6
Designers define
what they need.
7
Designers ask
questions.
8
Designers
argue.
9
Designers don’t
care if they’re liked.
10
Do the job you 

were hired for.
Design is a 

political act!
We’re almost 

out of time.
We’re almost 

out of time.
Thank you.

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Mike Monteiro: This is the golden age of design! …and we're screwed