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caseorganic.com 
Designing 
Calm Technology 
Amber Case | @caseorganic 
Director, Esri R&D Center Portland 
! 
Webdagene 
...
caseorganic.com 
50 billion devices 
will be online by 
2020. -Cisco
caseorganic.com 
Sound good?
caseorganic.com 
Consider…
caseorganic.com 
The "Smart" Watch
caseorganic.com 
The "Smart" Fridge
caseorganic.com 
The Dystopian Kitchen of the Future
caseorganic.com 
An era of interruptive 
technology
caseorganic.com 
We need a 
Calm Technology
caseorganic.com 
XEROX PARC: mid-90s 
Mark Weiser John Seeley Brown
caseorganic.com
caseorganic.com 
Technology shouldn’t require all 
of our attention, just some of it, 
and only when necessary.
caseorganic.com 
Empowering the Periphery 
Calm technology makes use of our 
peripheral attention, allowing us 
to be awar...
caseorganic.com 
A calm technology will move easily from the 
periphery of our attention, to the center, and back: 
! 
Thi...
caseorganic.com 
I. Examples of 
Calm Technology
caseorganic.com 
A Tea Kettle
caseorganic.com 
A little tech goes 
a long way…
caseorganic.com 
Toilet Occupied Sign
caseorganic.com 
Light-Based 
Status System 
! 
Aaron Parecki 
@aaronpk 2014 
! 
connected to Beeminder
Weather Status 
Lighting 
! 
Aaron Parecki 
@aaronpk 2014 
! 
Hue Lightbulb connected 
to a weather report 
caseorganic.co...
caseorganic.com 
II. Designing Calm 
Technology
Two Principles of Calm Technology 
caseorganic.com 
1. A technology should inform and encalm 
2. Make use of the periphery
caseorganic.com 
Design for people first 
1. Machines shouldn't act like humans 
2. Humans shouldn't act like machines 
3....
caseorganic.com 
Technology can 
communicate, 
but doesn’t need 
to speak
caseorganic.com 
The Roomba Robotic 
Vacuum Cleaner :)
caseorganic.com 
LUMOBack Smart Posture Sensor 
Buzzes you when 
you exhibit poor 
posture.
caseorganic.com 
Sleep Cycle 
Sleep Tracker 
and Alarm 
Clock 
sleepcycle.com
caseorganic.com 
Sleep Cycle 
Sleep Tracker 
and Alarm 
Clock 
sleepcycle.com
Create ambient awareness through 
different senses 
1. Haptics vs. auditory alerts (haptic compass) 
2. Light status vs. f...
caseorganic.com 
Jawbone Up
caseorganic.com
caseorganic.com 
III. Calm Technology 
and Privacy
caseorganic.com 
What is Privacy?
Privacy is the ability to have control 
over where your content goes 
and who it is accessed by. 
caseorganic.com
caseorganic.com 
Privacy can also be a feeling or 
perception of security. 
! 
This perception of security can be 
designe...
caseorganic.com
caseorganic.com 
Privacy is the ability 
not to be surprised.
caseorganic.com 
How can we design for privacy? ! 
1. Temporary Solution (Privacy by Design) 
2. Longer term Solution (Dat...
Contextual Privacy 
Instagram, Facebook, Foursquare 
do this well. 
! 
Expose privacy controls with every 
piece of conten...
Half of privacy is perceived 
The idea of privacy is socially created and 
attached to behavioral norms. 
Behavior can cha...
caseorganic.com 
Privacy and Norms
caseorganic.com 
Feature Phones
caseorganic.com 
Feature Phones 
•Limited Features 
•Text and Voice Calls 
•Few apps 
•Became widespread over 
time
caseorganic.com 
The arrival of smartphone cameras
caseorganic.com 
Google 
Glass
caseorganic.com 
What was 
different? 
•Design and product launch 
•Developer on-boarding failure 
•Secrecy/Mystery/Exclus...
caseorganic.com 
Results 
•Reduced play 
•Confusion 
•Speculation 
•Fear
caseorganic.com 
Questions people asked me when I 
wore Google Glass 
caseorganic.com
caseorganic.com 
Compare to iPhone 
Developer Launch 
• Development tools available 
before new hardware/OS released 
• $9...
caseorganic.com 
Trying to "Calm" 
the device 
Headbanding: “moving 
one's Glass before entering 
an establishment" 
caseo...
caseorganic.com 
Success 
Narrative (formerly Memoto) 
http://getnarrative.com/
caseorganic.com 
Why? 
•Designed to be "calm" 
•Built upon previous products (iteration) 
•Clearly defined. (Lifelogging d...
caseorganic.com 
Great design allows people to 
accomplish their goals in the 
least amount of moves
Calm Technology allows people to 
accomplish the same goals with the 
least amount of mental cost 
caseorganic.com
caseorganic.com 
A person's primary task 
should not be computing, but 
being human.
caseorganic.com 
More at calmtechnology.com!
caseorganic.com 
Thank you very much! 
calmtechnology.com 
caseorganic.com 
Amber Case | @caseorganic 
Director, Esri R&D ...
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Amber Case: Calm technology and the future of the interface (Webdagene 2014)

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Amber Case: Calm technology and the future of the interface (Webdagene 2014)

  1. 1. caseorganic.com Designing Calm Technology Amber Case | @caseorganic Director, Esri R&D Center Portland ! Webdagene 16 Oct 2014 Oslo Spektrum, Oslo, Norway
  2. 2. caseorganic.com 50 billion devices will be online by 2020. -Cisco
  3. 3. caseorganic.com Sound good?
  4. 4. caseorganic.com Consider…
  5. 5. caseorganic.com The "Smart" Watch
  6. 6. caseorganic.com The "Smart" Fridge
  7. 7. caseorganic.com The Dystopian Kitchen of the Future
  8. 8. caseorganic.com An era of interruptive technology
  9. 9. caseorganic.com We need a Calm Technology
  10. 10. caseorganic.com XEROX PARC: mid-90s Mark Weiser John Seeley Brown
  11. 11. caseorganic.com
  12. 12. caseorganic.com Technology shouldn’t require all of our attention, just some of it, and only when necessary.
  13. 13. caseorganic.com Empowering the Periphery Calm technology makes use of our peripheral attention, allowing us to be aware of more things with less cognitive overhead.
  14. 14. caseorganic.com A calm technology will move easily from the periphery of our attention, to the center, and back: ! Things in the periphery are attuned to by the large portion of our brains devoted to peripheral (sensory) processing. By placing things in the periphery we are able to attune to many more things than we could if everything had to be at the center. Thus the periphery is informing without overburdening. ! - Weiser, Brown, The Coming Age of Calm Technology
  15. 15. caseorganic.com I. Examples of Calm Technology
  16. 16. caseorganic.com A Tea Kettle
  17. 17. caseorganic.com A little tech goes a long way…
  18. 18. caseorganic.com Toilet Occupied Sign
  19. 19. caseorganic.com Light-Based Status System ! Aaron Parecki @aaronpk 2014 ! connected to Beeminder
  20. 20. Weather Status Lighting ! Aaron Parecki @aaronpk 2014 ! Hue Lightbulb connected to a weather report caseorganic.com
  21. 21. caseorganic.com II. Designing Calm Technology
  22. 22. Two Principles of Calm Technology caseorganic.com 1. A technology should inform and encalm 2. Make use of the periphery
  23. 23. caseorganic.com Design for people first 1. Machines shouldn't act like humans 2. Humans shouldn't act like machines 3. Amplify the best part of each
  24. 24. caseorganic.com Technology can communicate, but doesn’t need to speak
  25. 25. caseorganic.com The Roomba Robotic Vacuum Cleaner :)
  26. 26. caseorganic.com LUMOBack Smart Posture Sensor Buzzes you when you exhibit poor posture.
  27. 27. caseorganic.com Sleep Cycle Sleep Tracker and Alarm Clock sleepcycle.com
  28. 28. caseorganic.com Sleep Cycle Sleep Tracker and Alarm Clock sleepcycle.com
  29. 29. Create ambient awareness through different senses 1. Haptics vs. auditory alerts (haptic compass) 2. Light status vs. full display (on/off) 3. Positive or negative tones (home electronics) 4. Transparency (inner-office windows) caseorganic.com
  30. 30. caseorganic.com Jawbone Up
  31. 31. caseorganic.com
  32. 32. caseorganic.com III. Calm Technology and Privacy
  33. 33. caseorganic.com What is Privacy?
  34. 34. Privacy is the ability to have control over where your content goes and who it is accessed by. caseorganic.com
  35. 35. caseorganic.com Privacy can also be a feeling or perception of security. ! This perception of security can be designed.
  36. 36. caseorganic.com
  37. 37. caseorganic.com Privacy is the ability not to be surprised.
  38. 38. caseorganic.com How can we design for privacy? ! 1. Temporary Solution (Privacy by Design) 2. Longer term Solution (Data Ownership) Privacy by Design: Ann Cavoukian, Ph.D. Information & Privacy Commissioner, Ontario, Canada. http://www.privacybydesign.ca/
  39. 39. Contextual Privacy Instagram, Facebook, Foursquare do this well. ! Expose privacy controls with every piece of content that can be created or shared caseorganic.com
  40. 40. Half of privacy is perceived The idea of privacy is socially created and attached to behavioral norms. Behavior can change when norms change. caseorganic.com
  41. 41. caseorganic.com Privacy and Norms
  42. 42. caseorganic.com Feature Phones
  43. 43. caseorganic.com Feature Phones •Limited Features •Text and Voice Calls •Few apps •Became widespread over time
  44. 44. caseorganic.com The arrival of smartphone cameras
  45. 45. caseorganic.com Google Glass
  46. 46. caseorganic.com What was different? •Design and product launch •Developer on-boarding failure •Secrecy/Mystery/Exclusivity Closed system Too many features Price
  47. 47. caseorganic.com Results •Reduced play •Confusion •Speculation •Fear
  48. 48. caseorganic.com Questions people asked me when I wore Google Glass caseorganic.com
  49. 49. caseorganic.com Compare to iPhone Developer Launch • Development tools available before new hardware/OS released • $99 fee • Launch: many apps • People had phones already
  50. 50. caseorganic.com Trying to "Calm" the device Headbanding: “moving one's Glass before entering an establishment" caseorganic.com
  51. 51. caseorganic.com Success Narrative (formerly Memoto) http://getnarrative.com/
  52. 52. caseorganic.com Why? •Designed to be "calm" •Built upon previous products (iteration) •Clearly defined. (Lifelogging device). •Not at eye level. Small friendly rounded corners •Not immediate (download later)
  53. 53. caseorganic.com Great design allows people to accomplish their goals in the least amount of moves
  54. 54. Calm Technology allows people to accomplish the same goals with the least amount of mental cost caseorganic.com
  55. 55. caseorganic.com A person's primary task should not be computing, but being human.
  56. 56. caseorganic.com More at calmtechnology.com!
  57. 57. caseorganic.com Thank you very much! calmtechnology.com caseorganic.com Amber Case | @caseorganic Director, Esri R&D Center Portland ! Webdagene 16 Oct 2014 Oslo Spektrum, Oslo, Sweden

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