Voice-activated technology and smart speakers – Amazon Echo and Google Home – are dramatically affecting the daily lives of Americans and how they interact with brands. Curious how this new tech will affect your marketing? Start by getting to know the audience.
New research from NPR and Edison Research offers the first in-depth look at the behaviors and attitudes of Americans who already have smart speaker devices in their homes. Find out why 42% of users say their device is now “essential” to their everyday life — and why 65% wouldn’t go back to life without one.