You've Created a Social Media Campaign-Now What?
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20 de Apr de 2010•0 gostou•840 visualizações
You've Created a Social Media Campaign-Now What?
20 de Apr de 2010•0 gostou•840 visualizações
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Bill Balderaz presents on measuring the success of social media
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You've Created a Social Media Campaign-Now What?
- 1. You’ve Created a Social Media Campaign — Now What? Measuring the success of social media
- 2.
- 3. Brand Focused vs Social Media Focused Brand Focused VS Social Media Focused Brands telling their story Joining a conversation Carefully defined and controlled Consumers defining your brand Being perfect Being genuine
- 4.
- 5. The Preacher vs. The Cab Driver
- 6. Assumption #1: Yes, This Matters in B2B Source: Forrester Research
- 7. Assumption #2: Yes, This Matters in the Consumer Space Source: BrandWeek
- 8.
- 9.
- 10. Implementing Social Media Campaigns Successfully
- 11.
- 12.
- 13.
- 14. Approaches to Measuring ROI for Social Media Campaigns
- 15.
- 16. The Analytical Approach
- 17. The “We Know It Works”
- 18. The Webbed Marketing Scorecard
- 19.
- 20.
- 21. Consumer Generated Media Analysis
- 22. Consumer Generated Media Analysis
- 23. Consumer Generated Media Analysis
- 24. Consumer Generated Media Analysis
- 25. Consumer Generated Media Analysis
- 26. Consumer Generated Media Analysis
- 27. Consumer Generated Media Analysis
- 28. Diagnostics
- 29. Diagnostics
- 30. Diagnostics
- 31. Real-Time Blog Buzz With Benchmarks
- 32. Just Give Me A Number
- 33. Just Give Me A Number (OK, now I need more details)
- 34. An ROI Calculator Metric Value Spend Social Media Results Total Value ROI Impressions (CPM) $12 100000 $ 1,200 Leads $ 400 40 $ 16,000 Sales $3,000 7 $ 21,000 Total $10,000 $ 38,200 282%
- 35. Case Studies Measuring ROI
- 36.
- 37.
- 38. Case Study #1 - Moochie & Co.
- 39. Case Study #1 - Moochie & Co.
- 40.
- 41.
- 42.
- 43.
- 44. Case Study #2 - SEO Press Release
- 45. Case Study #2 - Blogger Outreach
- 46.
- 47. Case Study #3 – Romantic Makeover
- 48. Case Study #3 – Romantic Makeover
- 49.
- 50.
- 51.
- 52.
- 53.
- 54. Case Study #4 –Traffic from Traditional Media Relations, Social Media & Search
- 55.
- 56. Case Study #4 – Widespread Media Coverage
- 57.
- 58. Be The Cab Driver!
- 59.
- 60. Bill Balderaz Webbed Marketing www.webbedmarketing.com @bbalderaz