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SEO Audit
http://YOURSITE.com/
        NOVEMBER 14, 2011
NOVEMBER 14, 2011




Search Engine Optimization Overview
• SEO Quality Analysis – Overall score of your website’s
  optimization for search engines
• Online Competitor Analysis – Comparison of your site
  against your top online competitors, including quality
  score, evaluation of industry keyword rankings, and
  comparison of your top 10,000 inbound links
• Technical SEO Analysis – Analysis of the usability of
  your site and adherence to webmaster standards that
  affect search engine rankings
• On-page SEO Analysis – Analysis of the SEO factors
  in the HTML content on your website, including title
  tags, image tags and headers
• SEO Recommendations and Next Steps –
  Recommendations for improving your website’s SEO
  effectiveness
NOVEMBER 14, 2011




SEO QUALITY ANALYSIS
NOVEMBER 14, 2011




   SEO Quality Analysis: 95/100
Indexed Pages in Majestic                768,934 pages in Majestic's index

The website is in Majestic's index. This is a good sign and it shows that the website is
crawlable.

Links to Website in Majestic             1,021,527 links in Majestic's index

The website has backlinks in Majestic's index. This is a good sign and it shows that the
website has inbound links.

.EDU/.GOV Links in Majestic              191 .EDU/ 16 .GOV links in Majestic's index

This website appears to have links from educational websites. This is a good sign,
because links from .edu websites are ranked highly by search engines. This website
also appears to have links from government websites. This is a good sign, because
links from .gov websites are ranked highly by search engines and represent a high level
of trust. The assumption is that search engines view the content as useful to the
general public and has passed bureaucratic approval.
NOVEMBER 14, 2011




      SEO Quality Analysis: 95/100
Domain Age                                          More Than A Year

This website has been registered for more than one year (*/*/19**). This should help
improve search visibility, because Google prefers domains that have been registered
longer than one year.

Domain Expiration                                   Less Than A Year

This website's domain is set to expire in less than one year (*/*/19**). Google prefers
domains that have expiration dates that are more than one year.

mozRank                                             mozRank of 5.89 out of 10

This website has a good mozRank score and should be a good site to obtain a backlink
from. Remember, the higher the mozRank the better.
NOVEMBER 14, 2011




      SEO Quality Analysis: 95/100
Domain Authority                                   Domain Authority of 62 out of 100

This website has a good Domain Authority score and should be a good site to obtain a
backlink from. Remember, the higher the Domain Authority score the better.

Alexa Traffic Rank                                 Alexa Traffic Rank of 142,557

This website has excellent traffic and may give your website good exposure depending on
where your backlink is located. We recommend getting backlinks on high traffic websites.

DMOZ Listing                                       It is listed in DMOZ

Category in DMOZ:

This website is listed in the Open Directory Project (DMOZ.org). Google looks highly on this
peer reviewed directory, and obtaining a listing should help your search engine presence.
NOVEMBER 14, 2011




ONLINE COMPETITOR ANALYSIS
NOVEMBER 14, 2011




Competitor Quality Comparison

                    Quality         Domain MajesticSEO MajesticSEO
    Competitor       Score mozRank Authority Index      Backlinks

 YOURSITE.com        95      5.89     62      766196     1021527

 COMPETITOR#1.com    100     4.98     62      1525214     356478

 COMPETITOR#2.com    100     6.65     71       60954      851616

 COMPETITOR#3.com    95      5.33     63       12931      213714

 COMPETITOR#4.com    100     5.73     72      236896     3374038
NOVEMBER 14, 2011




Keyword Analysis

 Keyword           Competition Monthly Search Volume
                            92%                       201000
                            74%                        74000
                            47%                        60500
                            92%                        33100
                            86%                        22200
                            89%                        12100
                            16%                         9900
                            48%                         8100
                             5%                         8100
                            56%                         8100
                            90%                         6600
                            94%                         6600
                            68%                         6600
NOVEMBER 14, 2011


          Yoursite.com   Competitor #1   Competitor #2       Competitor #3       Competitor #4
Keyword                                         Google Ranking
               -               -               -                   -                   -
               -               -              73                   -                   -
               -               -              68                  77                  27
               -               -               2                   -                   -
               -               -              96                   -                  30
               -               -              -                    -                   -
               -               -             106                   -                   -
               -               -              -                    -                   -
               -               -              -                    -                   -
               -               -              -                    -                   -
               -               -             70                    -                  15
               -               -              2                    -                   -
               -               -              -                    -                   -
               -               -              -                    -                   -
               -               -             38                    -                   -
               -             121              -                   46                   6
               -               -              -                    -                   -
               -               -              -                    -                   -
               -              96              -                   50                   7
               -               -              -                    -                   -
               -               -              14                   -                  78
               -              19               -                  12                   5
               -              15               -                  1                    6
               -             119              48                  54                  12
               -              -                -                   -                   -
NOVEMBER 14, 2011




                                                                                   Page authority is a
                  Link Profile Analysis                                            measurement of how much
                                                                                   trust search engines place in
                                  Link Quality Profile                             a website. A very credible
                  1200
                                                                                   website like the
                                                                                   www.newyorktimes.com has
                  1000
                                                                                   a page authority of 99/100.
                   800                                                             Getting links from websites
Linking Domains




                                                                                   with higher authority will
                   600                                                             result in better search
                                                                                   engine rankings for your
                   400                                                             website.
                                                                                   This profile indicates your
                   200                                                             website might have a
                                                                                   disproportionately high
                     0
                         0   10   20   30       40     50      60   70   80   90
                                                                                   number of links from
                                            Max Page Authority                     domains with low
                                                                                   authority (≤ 20)
NOVEMBER 14, 2011




Link Profile Analysis
                                    Link Quality Factors
 TLD (high value .govs or .edus)                  1   .gov sites
                                                  9   .edu sites
 Possible Paid Links/Posts                        1   pages with "review" in the URL
                                                  0   pages with "adverorial" in the URL
 Content Type (news, blog, forum)               102   pages with "blog" in the URL
                                                 10   pages with "news" in the URL
                                                 65   pages with "forum" in the URL
 Possible Too Deep in Site Links                236   pages with over 6 /'s
 Possible Over-SEOd Content                      15   URLs with 9 or more hyphens
 Possible Lower Quality Blog Links                1   pages with blogspot
                                                  4   pages with WordPress
 Weak Link Element In URL                        16   pages with "links" in the URL
 Avoid https:// and ftp://                        0   https:// pages
                                                  0   ftp:// pages
NOVEMBER 14, 2011



      Link Profile Analysis
                                                                 Most of your
             Most Linked URLs on www.YOURSITE.com Domain
               1800
                                                                 links are going
               1600                                              to your
               1400                                              homepage,
# of Links




               1200
                                                                 which is
               1000
               800
                                                                 normal.
               600                                               However, if
               400
                                                                 you have
               200
                  0
                                                                 resources on
                                                                 other pages
                                                                 you should
                                                                 try to build
                                                                 additional
                                                                 links to these
                                                                 URLs as well.

                                     URL
NOVEMBER 14, 2011



       Link Profile Analysis
                   Most Common Link Anchor Text         Most of your
             900                                        links use a
             800                                        variety of
             700                                        anchor text.
# of Links




             600
             500
                                                        You might
             400
                                                        want to try
             300                                        incorporating
             200                                        keywords into
             100                                        your anchor
              0                                         text, including
                                                        “KEYWORD
                                                        A” from the
                                                        KW Analysis




                              Anchor Text
NOVEMBER 14, 2011




        Link Profile Comparison
                                                                                        Your link profile
                                        Link Profile Comparison
                  1200
                                                                                        is behind the top
                  1150                                                                  competition in
                  1100
                  1050                                                                  terms of both
                  1000
                   950
                                                                                        distribution and
                   900
                   850
                                                                                        total volume
Linking Domains




                   800
                   750
                   700
                   650                                                                 Bodyforlife
                   600                                                                 Jenny Craig
                   550
                   500                                                                 BeachBody
                   450                                                                 NutriSystem
                   400
                                                                                       Weight Watchers
                   350
                   300
                   250
                   200
                   150
                   100
                    50
                     0
                         0   10   20   30       40     50        60   70   80   90
                                            Max Page Authority
NOVEMBER 14, 2011




SEO ANALYSIS
NOVEMBER 14, 2011




SEO Analysis - Summary
Webbed Marketing completed a comprehensive analysis of
http://YOURSITE.com to determine the quality of the site and
ways to improve organic traffic to the site.

In total, 6306 pages and images were evaluated. Results are
divided into the following categories:

Technical SEO issues:             On page SEO issues:
Errors                            Accessibility
Compliance                        Usability
Standards                         Search
Compatibility
NOVEMBER 14, 2011




SEO Analysis - Summary
Category          Results
Overall Quality   577 pages with quality issues
Errors            29 pages with broken links or other errors
Compliance        42 pages with compliance or legal issues
Standards         294 pages have W3C standards issues
Compatibility     40 pages with browser specific issues
Accessibility     224 pages with accessibility problems
Usability         276 pages with usability issues
Search            193 pages with search engine issues
Totals            6306 pages and images checked
NOVEMBER 14, 2011




TECHNICAL SEO ANALYSIS
NOVEMBER 14, 2011




Technical Issues - Errors
This section shows site quality issues, including broken links
and server mis-configurations.

In total, we found 60 issues on 29 pages. These include:
 Several pages with broken links
 Several pages with ASP, ASP.NET and PHP script errors
 Several pages contained an ASP.NET ViewState larger than
  2K. This may cause system instability
 Several pages have links that were not visited because they
  were blocked by a ROBOTS.TXT file.
NOVEMBER 14, 2011




Technical Issues – Legal Compliance
This section shows pages that may violate EU or US law. Note:
not all violations can be detected automatically.

In total, we found 62 issues on 42 pages. These include:
 US CAN-SPAM Act 2003 - Some pages violate these
  regulations.
 EU Privacy Regulations 2003 - Some pages violate these
  regulations.
 EU Data Protection Directive 95/46/EC - Some pages violate
  these regulations.
 Copyright Law - Some pages may not be protected by
  copyright.
NOVEMBER 14, 2011




Technical Issues – Standards
This section shows pages that do not comply with W3C
standards.

In total, we found 912 issues on 294 pages. These include:
 W3C HTML/XHTML Validation - Some pages fail validation.
 W3C CSS Validation - Some pages fail validation.
 W3C Style Guide – Several issues found on multiple pages.
 W3C Deprecated Features – Several issues found on
  multiple pages.
NOVEMBER 14, 2011




Technical Issues – Compatibility
This section shows pages that exhibit browser-specific behavior,
or trigger browser bugs.

In total, we found 40 issues on 40 pages. These include:
 Internet Explorer - Some pages misbehave in Internet
  Explorer.
 Firefox - No issues found.
 Safari - No issues found.
 Opera - No issues found.
 Browser specific features - Some pages only work with one
  browser.
NOVEMBER 14, 2011




Technical Issues – Accessibility
This section shows accessibility issues, indicating problems for
disabled users.

In total, we found 429 issues on 224 pages. These include:
 WCAG Priority A - Issues found (disabled users will find it
  impossible to use some pages).
 Section 508 - Issues found (disabled users will find it
  impossible to use some pages).
NOVEMBER 14, 2011




Technical Issues – Usability
This section shows general usability issues, indicating
navigation problems for all users.

In total, we found 469 issues on 276 pages. These include:
 Usability.gov Guidelines - Some pages violate these
  guidelines.
 W3C Best Practices - Some pages are hard to use.
 Readability - Some pages are hard to read.
NOVEMBER 14, 2011




ON-PAGE SEO ANALYSIS
NOVEMBER 14, 2011




On-Page Issues – Search
This section shows general usability issues, indicating
navigation problems for all users.

In total, we found 469 issues on 276 pages. These include:
 Google Search Guidelines - Some pages may rank poorly on
  Google.
 MSN Search Guidelines - Some pages may rank poorly on
  MSN Live Search.
 Yahoo Search Guidelines - Some pages may rank poorly on
  Yahoo.
 Robots.txt Guidelines - No issues found.
 Search Best Practices – Several pages have long meta
  descriptions, missing alt image tags, and poor link anchor text
NOVEMBER 14, 2011




RECOMMENDATIONS AND NEXT STEPS
NOVEMBER 14, 2011



Technical Recommendations
                     (forward these to your webmaster/web development team)

• Address all 27 broken links
Fix these links by creating new content and restoring the pages which no longer exist,
or redirect these pages to related pages that do exist on your domain.


• Set up 301 redirects for pages that no longer exist or that have been
  permanently moved.
This form of redirect is recommended as it will preserve the SEO benefit from any existing
links to these pages and also keep users who reach these pages on your site.


• Prioritize and address accessibility issues: more than 400 errors
  found
These issues include incorrect image attributes, improperly nested Header tags (H1, H2,
H3, etc.), and table/frame attributes. These elements are used by search engines to
understand non-text content and factor into search rankings.
NOVEMBER 14, 2011



Technical Recommendations
                    (forward these to your webmaster/web development team)

• Address compliance issues in order of relevance and importance
Issues include potential violations regarding the use of the registered trademark
symbol (R) and also privacy issues due to newsletters and the collection of personal
information. A privacy policy might be required for some pages.


• Prioritize the 912 W3C validation issues and address the most
  urgent
These issues mostly include minor HTML/CSS errors that may or may not affect SEO
for each page. Check the most important pages with errors first.


• Ensure universal browser accessibility
Some images and other attributes are not supported by older versions of Internet
Explorer (PNG images with alpha-channel transparency).
NOVEMBER 14, 2011



Technical Recommendations
                    (forward these to your webmaster/web development team)

• Review and prioritize 469 usability issues; address if relevant to
  your audience
Issues include long URLs that might not translate well in emails or press releases,
pages more than 5 clicks away from the homepage, and pages with content that
might be difficult for some users to read or understand (particularly disabled users
accessing your website with special equipment).


• Renew Domain (set to expire on */*/20**)


• Address 20 pages with ASP.NET ViewState larger than 2K.
This issue can cause system instability and increased page load times, which is a
factor search engines use in their algorithms to rank pages.
NOVEMBER 14, 2011




On-Page Recommendations
                            Identify Top 10 pages in Terms of Importance

Review title tags on each of these pages:
Are they unique? Are they between 60-70 characters in length? Does each page target at
least 1 unique keyword?
Review meta descriptions on each of these pages:
Are they unique? Are they between 125-175 characters in length? Do they reinforce the title
and entice users to open the page?
Review Header tags on each of these pages:
Are they unique? Do they correspond with the title tag, and its target keyword? Are they
properly organized? Do they create a better user experience?
Review the Images on these pages:
Do all of your images have alt tags? Do these tags reinforce target keywords?
Review internal links within your site:
Do the links use keyword rich anchor text? Do the links take the user to an appropriate page
based on the navigation structure?
NOVEMBER 14, 2011




Off-Page Recommendations
                                                     Inbound Link Building
Inbound links are a large factor in Google’s algorithm for ranking pages, as
they are a good indicator of a page’s “popularity” on the web.

There are a number of different ways to increase the number of inbound
links to your website:
• Leverage existing connections – are all of your subsidiaries and
  partners linking to you from their websites?
• Blog commenting – find blog posts that are relevant to your industry.
  Leave comments that include a link back to your site.
• Social media – leverage Facebook and Twitter to share links to your
  most popular content.
• Requesting links – if a website is linking to your competitor’s webpage
  but not yours, write the site owner an email: it never hurts to ask!
NOVEMBER 14, 2011




Next Steps
• Prioritize all issues
• Develop scope of work to address agreed upon issues
• Execute against a clearly defined timeline

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SEO Audit

  • 1. SEO Audit http://YOURSITE.com/ NOVEMBER 14, 2011
  • 2. NOVEMBER 14, 2011 Search Engine Optimization Overview • SEO Quality Analysis – Overall score of your website’s optimization for search engines • Online Competitor Analysis – Comparison of your site against your top online competitors, including quality score, evaluation of industry keyword rankings, and comparison of your top 10,000 inbound links • Technical SEO Analysis – Analysis of the usability of your site and adherence to webmaster standards that affect search engine rankings • On-page SEO Analysis – Analysis of the SEO factors in the HTML content on your website, including title tags, image tags and headers • SEO Recommendations and Next Steps – Recommendations for improving your website’s SEO effectiveness
  • 3. NOVEMBER 14, 2011 SEO QUALITY ANALYSIS
  • 4. NOVEMBER 14, 2011 SEO Quality Analysis: 95/100 Indexed Pages in Majestic 768,934 pages in Majestic's index The website is in Majestic's index. This is a good sign and it shows that the website is crawlable. Links to Website in Majestic 1,021,527 links in Majestic's index The website has backlinks in Majestic's index. This is a good sign and it shows that the website has inbound links. .EDU/.GOV Links in Majestic 191 .EDU/ 16 .GOV links in Majestic's index This website appears to have links from educational websites. This is a good sign, because links from .edu websites are ranked highly by search engines. This website also appears to have links from government websites. This is a good sign, because links from .gov websites are ranked highly by search engines and represent a high level of trust. The assumption is that search engines view the content as useful to the general public and has passed bureaucratic approval.
  • 5. NOVEMBER 14, 2011 SEO Quality Analysis: 95/100 Domain Age More Than A Year This website has been registered for more than one year (*/*/19**). This should help improve search visibility, because Google prefers domains that have been registered longer than one year. Domain Expiration Less Than A Year This website's domain is set to expire in less than one year (*/*/19**). Google prefers domains that have expiration dates that are more than one year. mozRank mozRank of 5.89 out of 10 This website has a good mozRank score and should be a good site to obtain a backlink from. Remember, the higher the mozRank the better.
  • 6. NOVEMBER 14, 2011 SEO Quality Analysis: 95/100 Domain Authority Domain Authority of 62 out of 100 This website has a good Domain Authority score and should be a good site to obtain a backlink from. Remember, the higher the Domain Authority score the better. Alexa Traffic Rank Alexa Traffic Rank of 142,557 This website has excellent traffic and may give your website good exposure depending on where your backlink is located. We recommend getting backlinks on high traffic websites. DMOZ Listing It is listed in DMOZ Category in DMOZ: This website is listed in the Open Directory Project (DMOZ.org). Google looks highly on this peer reviewed directory, and obtaining a listing should help your search engine presence.
  • 7. NOVEMBER 14, 2011 ONLINE COMPETITOR ANALYSIS
  • 8. NOVEMBER 14, 2011 Competitor Quality Comparison Quality Domain MajesticSEO MajesticSEO Competitor Score mozRank Authority Index Backlinks YOURSITE.com 95 5.89 62 766196 1021527 COMPETITOR#1.com 100 4.98 62 1525214 356478 COMPETITOR#2.com 100 6.65 71 60954 851616 COMPETITOR#3.com 95 5.33 63 12931 213714 COMPETITOR#4.com 100 5.73 72 236896 3374038
  • 9. NOVEMBER 14, 2011 Keyword Analysis Keyword Competition Monthly Search Volume 92% 201000 74% 74000 47% 60500 92% 33100 86% 22200 89% 12100 16% 9900 48% 8100 5% 8100 56% 8100 90% 6600 94% 6600 68% 6600
  • 10. NOVEMBER 14, 2011 Yoursite.com Competitor #1 Competitor #2 Competitor #3 Competitor #4 Keyword Google Ranking - - - - - - - 73 - - - - 68 77 27 - - 2 - - - - 96 - 30 - - - - - - - 106 - - - - - - - - - - - - - - - - - - - 70 - 15 - - 2 - - - - - - - - - - - - - - 38 - - - 121 - 46 6 - - - - - - - - - - - 96 - 50 7 - - - - - - - 14 - 78 - 19 - 12 5 - 15 - 1 6 - 119 48 54 12 - - - - -
  • 11. NOVEMBER 14, 2011 Page authority is a Link Profile Analysis measurement of how much trust search engines place in Link Quality Profile a website. A very credible 1200 website like the www.newyorktimes.com has 1000 a page authority of 99/100. 800 Getting links from websites Linking Domains with higher authority will 600 result in better search engine rankings for your 400 website. This profile indicates your 200 website might have a disproportionately high 0 0 10 20 30 40 50 60 70 80 90 number of links from Max Page Authority domains with low authority (≤ 20)
  • 12. NOVEMBER 14, 2011 Link Profile Analysis Link Quality Factors TLD (high value .govs or .edus) 1 .gov sites 9 .edu sites Possible Paid Links/Posts 1 pages with "review" in the URL 0 pages with "adverorial" in the URL Content Type (news, blog, forum) 102 pages with "blog" in the URL 10 pages with "news" in the URL 65 pages with "forum" in the URL Possible Too Deep in Site Links 236 pages with over 6 /'s Possible Over-SEOd Content 15 URLs with 9 or more hyphens Possible Lower Quality Blog Links 1 pages with blogspot 4 pages with WordPress Weak Link Element In URL 16 pages with "links" in the URL Avoid https:// and ftp:// 0 https:// pages 0 ftp:// pages
  • 13. NOVEMBER 14, 2011 Link Profile Analysis Most of your Most Linked URLs on www.YOURSITE.com Domain 1800 links are going 1600 to your 1400 homepage, # of Links 1200 which is 1000 800 normal. 600 However, if 400 you have 200 0 resources on other pages you should try to build additional links to these URLs as well. URL
  • 14. NOVEMBER 14, 2011 Link Profile Analysis Most Common Link Anchor Text Most of your 900 links use a 800 variety of 700 anchor text. # of Links 600 500 You might 400 want to try 300 incorporating 200 keywords into 100 your anchor 0 text, including “KEYWORD A” from the KW Analysis Anchor Text
  • 15. NOVEMBER 14, 2011 Link Profile Comparison Your link profile Link Profile Comparison 1200 is behind the top 1150 competition in 1100 1050 terms of both 1000 950 distribution and 900 850 total volume Linking Domains 800 750 700 650 Bodyforlife 600 Jenny Craig 550 500 BeachBody 450 NutriSystem 400 Weight Watchers 350 300 250 200 150 100 50 0 0 10 20 30 40 50 60 70 80 90 Max Page Authority
  • 17. NOVEMBER 14, 2011 SEO Analysis - Summary Webbed Marketing completed a comprehensive analysis of http://YOURSITE.com to determine the quality of the site and ways to improve organic traffic to the site. In total, 6306 pages and images were evaluated. Results are divided into the following categories: Technical SEO issues: On page SEO issues: Errors Accessibility Compliance Usability Standards Search Compatibility
  • 18. NOVEMBER 14, 2011 SEO Analysis - Summary Category Results Overall Quality 577 pages with quality issues Errors 29 pages with broken links or other errors Compliance 42 pages with compliance or legal issues Standards 294 pages have W3C standards issues Compatibility 40 pages with browser specific issues Accessibility 224 pages with accessibility problems Usability 276 pages with usability issues Search 193 pages with search engine issues Totals 6306 pages and images checked
  • 20. NOVEMBER 14, 2011 Technical Issues - Errors This section shows site quality issues, including broken links and server mis-configurations. In total, we found 60 issues on 29 pages. These include:  Several pages with broken links  Several pages with ASP, ASP.NET and PHP script errors  Several pages contained an ASP.NET ViewState larger than 2K. This may cause system instability  Several pages have links that were not visited because they were blocked by a ROBOTS.TXT file.
  • 21. NOVEMBER 14, 2011 Technical Issues – Legal Compliance This section shows pages that may violate EU or US law. Note: not all violations can be detected automatically. In total, we found 62 issues on 42 pages. These include:  US CAN-SPAM Act 2003 - Some pages violate these regulations.  EU Privacy Regulations 2003 - Some pages violate these regulations.  EU Data Protection Directive 95/46/EC - Some pages violate these regulations.  Copyright Law - Some pages may not be protected by copyright.
  • 22. NOVEMBER 14, 2011 Technical Issues – Standards This section shows pages that do not comply with W3C standards. In total, we found 912 issues on 294 pages. These include:  W3C HTML/XHTML Validation - Some pages fail validation.  W3C CSS Validation - Some pages fail validation.  W3C Style Guide – Several issues found on multiple pages.  W3C Deprecated Features – Several issues found on multiple pages.
  • 23. NOVEMBER 14, 2011 Technical Issues – Compatibility This section shows pages that exhibit browser-specific behavior, or trigger browser bugs. In total, we found 40 issues on 40 pages. These include:  Internet Explorer - Some pages misbehave in Internet Explorer.  Firefox - No issues found.  Safari - No issues found.  Opera - No issues found.  Browser specific features - Some pages only work with one browser.
  • 24. NOVEMBER 14, 2011 Technical Issues – Accessibility This section shows accessibility issues, indicating problems for disabled users. In total, we found 429 issues on 224 pages. These include:  WCAG Priority A - Issues found (disabled users will find it impossible to use some pages).  Section 508 - Issues found (disabled users will find it impossible to use some pages).
  • 25. NOVEMBER 14, 2011 Technical Issues – Usability This section shows general usability issues, indicating navigation problems for all users. In total, we found 469 issues on 276 pages. These include:  Usability.gov Guidelines - Some pages violate these guidelines.  W3C Best Practices - Some pages are hard to use.  Readability - Some pages are hard to read.
  • 27. NOVEMBER 14, 2011 On-Page Issues – Search This section shows general usability issues, indicating navigation problems for all users. In total, we found 469 issues on 276 pages. These include:  Google Search Guidelines - Some pages may rank poorly on Google.  MSN Search Guidelines - Some pages may rank poorly on MSN Live Search.  Yahoo Search Guidelines - Some pages may rank poorly on Yahoo.  Robots.txt Guidelines - No issues found.  Search Best Practices – Several pages have long meta descriptions, missing alt image tags, and poor link anchor text
  • 29. NOVEMBER 14, 2011 Technical Recommendations (forward these to your webmaster/web development team) • Address all 27 broken links Fix these links by creating new content and restoring the pages which no longer exist, or redirect these pages to related pages that do exist on your domain. • Set up 301 redirects for pages that no longer exist or that have been permanently moved. This form of redirect is recommended as it will preserve the SEO benefit from any existing links to these pages and also keep users who reach these pages on your site. • Prioritize and address accessibility issues: more than 400 errors found These issues include incorrect image attributes, improperly nested Header tags (H1, H2, H3, etc.), and table/frame attributes. These elements are used by search engines to understand non-text content and factor into search rankings.
  • 30. NOVEMBER 14, 2011 Technical Recommendations (forward these to your webmaster/web development team) • Address compliance issues in order of relevance and importance Issues include potential violations regarding the use of the registered trademark symbol (R) and also privacy issues due to newsletters and the collection of personal information. A privacy policy might be required for some pages. • Prioritize the 912 W3C validation issues and address the most urgent These issues mostly include minor HTML/CSS errors that may or may not affect SEO for each page. Check the most important pages with errors first. • Ensure universal browser accessibility Some images and other attributes are not supported by older versions of Internet Explorer (PNG images with alpha-channel transparency).
  • 31. NOVEMBER 14, 2011 Technical Recommendations (forward these to your webmaster/web development team) • Review and prioritize 469 usability issues; address if relevant to your audience Issues include long URLs that might not translate well in emails or press releases, pages more than 5 clicks away from the homepage, and pages with content that might be difficult for some users to read or understand (particularly disabled users accessing your website with special equipment). • Renew Domain (set to expire on */*/20**) • Address 20 pages with ASP.NET ViewState larger than 2K. This issue can cause system instability and increased page load times, which is a factor search engines use in their algorithms to rank pages.
  • 32. NOVEMBER 14, 2011 On-Page Recommendations Identify Top 10 pages in Terms of Importance Review title tags on each of these pages: Are they unique? Are they between 60-70 characters in length? Does each page target at least 1 unique keyword? Review meta descriptions on each of these pages: Are they unique? Are they between 125-175 characters in length? Do they reinforce the title and entice users to open the page? Review Header tags on each of these pages: Are they unique? Do they correspond with the title tag, and its target keyword? Are they properly organized? Do they create a better user experience? Review the Images on these pages: Do all of your images have alt tags? Do these tags reinforce target keywords? Review internal links within your site: Do the links use keyword rich anchor text? Do the links take the user to an appropriate page based on the navigation structure?
  • 33. NOVEMBER 14, 2011 Off-Page Recommendations Inbound Link Building Inbound links are a large factor in Google’s algorithm for ranking pages, as they are a good indicator of a page’s “popularity” on the web. There are a number of different ways to increase the number of inbound links to your website: • Leverage existing connections – are all of your subsidiaries and partners linking to you from their websites? • Blog commenting – find blog posts that are relevant to your industry. Leave comments that include a link back to your site. • Social media – leverage Facebook and Twitter to share links to your most popular content. • Requesting links – if a website is linking to your competitor’s webpage but not yours, write the site owner an email: it never hurts to ask!
  • 34. NOVEMBER 14, 2011 Next Steps • Prioritize all issues • Develop scope of work to address agreed upon issues • Execute against a clearly defined timeline