1. IT and Marketing Bill Balderaz Founder and Chief Optimism Officer Webbed Marketing

6. Integrated Marketing

8. Brand Focused vs Social Media Focused Brand Focused VS Social Media Focused Brands telling their story Joining a conversation Carefully defined and controlled Consumers defining your brand Being perfect Being genuine

10. The Preacher vs. The Cab Driver

11. Assumption #1: Yes, This Matters in B2B Source: Forrester Research

12. Assumption #2: Yes, This Matters in the Consumer Space Source: BrandWeek

13. Measuring Online Marketing Campaigns

15. The Webbed Marketing Scorecard

18. Just Give Me A Number

19. Just Give Me A Number (OK, now I need more details)

20. Case Studies Measuring ROI

23. Case Study #1 - Moochie & Co.

24. Case Study #1 - Moochie & Co.

29. Case Study #2 - SEO Press Release

30. Case Study #2 - Blogger Outreach

32. Case Study #3 – Romantic Makeover

33. Case Study #3 – Romantic Makeover

39. Case Study #4 –Traffic from Traditional Media Relations, Social Media & Search

41. Case Study #4 – Widespread Media Coverage

43. Be The Cab Driver!

45. Bill Balderaz Webbed Marketing www.webbedmarketing.com @bbalderaz