1. Wordpress SEO for Beginners

2. Intro Wordpress SEO
Wordpress Onsite SEO by itself can give you results, but will only
take you so far. In this presentation we will cover all aspects of onsite
SEO best practices and techniques.
Onsite vs. Offsite
• 2 Sides to a coin & SEO
• If Done Right Delivers
Results for your business

3. 1 Wordpress SEO Themes
Not all Themes are created equal, just because you have a pretty
theme with all kinds of theme options, bells and whistles, doesn't
mean the code is clean and SEO friendly. Thesis 2.0 is a good
Theme.
More Content More Problems
• The right theme has the right code
• Loading time issues
• SEO Quality Score issues
• Plugins & widgets slow performance
• Use WP Super Cache Plugin

4. 2 SEO Keyword Research
Aim before you shoot: you need to know your target keywords
before you do anything else in SEO. By gathering a pool of keywords
for your target niche, you are positioning yourself and your website to
rank correctly on Google.
Picking The Right Keywords
• Know Your Consumer
• Do Competitor Analysis
• Create a Master List
• Use Scribe WP Plugin

5. 3 Website URL Architecture
Flat vs. Hierarchical: each serves it's purpose, and the only way you
know which one applies to your business is if you sit down and
organize your products and services into categories and
subcategories. This is called Siloing your products and services.
•Use WP No Category Base, WP No Tag Base Plugins

6. 4 Page SEO
The "Perfectly" Optimized Page
• Page Title
• Page URL
• H1 - H6 tags
• Meta Description
• Image Alt Tag
• Use Yoast SEO Wordpress Plugin

7. 5 Ongoing Website SEO
More Content and More Traffic: expand your website pages and
categories, this way you can use more keywords and increase your
Google Authority in your niche, leading to more visitors to your site.
• Internal Link Building
(WP Smart Links)
• Content Strategy
(Scribe WP Plugin)
• Sitemap Auto Submit
(Yoast WP SEO)

8. 6 What Results Look Like

9. 7 What Results Look Like

10. 8 What Results Look Like

11. 9 Questions?
Thank You for Having Me
My company is called WebaTonic, a full services digital marketing agency
for small business. Come by and grab a business card.