Pinterest, the next big social network explained, for Brands! It is the new social network that everybody is talking about. Should you put any interest in it and how could you leverage your business with this new tool ?

1. Brand Your Business on Pinterest

2. So, how the idea came about?
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3. "I was always collecting images on the web
in folders on the desktop of my
computer, but it wasn’t a very good system
for remembering where things came from
or who made them. We wanted to create a
place where you can go to upload or
collect things on the web and simply
organize it the way you want to.”
Evan Sharp, Pinterest Co-Founder and Designer
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4. Okay! But, What it is?
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5. Pinterest is a virtual pinboard which allows users to
organize and share beautiful and interesting content
they find on the web.
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6. Mission
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7. Pinterest’s goal is to connect everyone in
the world through the 'things' they find
interesting.
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8. Ok, I get it. But what’s the big deal?
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9. Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any
Standalone Site Ever – comScore
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10. Pinterest is driving referral traffic
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11. Pinterest is driving referral traffic
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12. Pinterest has experienced exponential growth of over 4000%
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13. Pinterest received nearly 11 million total visits during the week ending
December 17, 2011 according to Experian Hitwise
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14. And still continuing…
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15. Pinterest participants are deeply involved
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16. User Demographics
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17. 30% of Pinterest users are 25-34 year olds
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18. 80% of Pinterest users are female
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19. The majority lives of a household income of $25-75K
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20. 60% of Pinterest members earned a college degree
Only 25% of Pinterest users have earned a bachelors degree or higher
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21. How Are People Pinning?
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22. Pins By Method
Repin
Pinmarklet
Other
Over 80% of pins are ‘repins’. ‘Other’ assumed to be via mobile
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23. I’ve seen enough stats, how do I get started?
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24. Well, it’s still invite only. So you need someone to hook you up….
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25. What does a user profile look like?
Your boards are of all the things that (P)interest you….
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26. Create or upload a pin with an image or video
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27. Create a pinboard of your interest, categorize all your pins and start
sharing
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28. Follow people or just the pinboards you like
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29. With the iPhone app you can ‘pin’ wherever you are
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30. Users can pin, re-pin, follow, like and create boards of interests.
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31. Showcase your products and most importantly, their prices
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32. And you can also browse for gifts too. Along with being able to
filter by price….
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33. Find out who has pinned your website content. Insert your
website URL after /source. You might be surprised….
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34. What Brands Are Using Pinterest?
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35. Here’s just a few. Can you guess them all….?
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36. Brand Profiles
• Companies from all industries, publishing to food/drink, automotive
to clothing and others can share cool and inspiring images of all kinds.
• Pleasing graphics, goods, inspirational images or simply a wow effect
could make a Pinteresting Brand for users worldwide.
• Think great products, inspirations, corporate and social responsibility.
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37. Mashable
• Think of mashable! now remove the long articles
• Shares gadgets, web humor, infographics, social media and much
more
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38. Mashable
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39. Shopping Sites
• Shopping sites could easily integrate items to Pinterest and drive
both traffic to their site and lead to purchase.
• Take Etsy, an online handmade/vintage shopping site.
• Brand profile already has over 40,000 followers.
• Etsy shares purchasable items, gift ideas and inspirations.
• Price tagged images are directly linked to purchase.
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40. Etsy
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41. General Electric
• GE develops technologies that lead to better life.
• Company shares inspiring images, incredible machines, appliances
manufactured and even corporate projects like #whatworks.
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42. General Electric
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43. Fashion Brands
• There are tremendous opportunities for Fashion brands with
Pinterest
• An industry made of colors, fabric, inspiration, celebrity and trends
seems like a perfect fit
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44. Fashion Brands
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45. University Profiles
Imagine what it’d be like for students if they had the chance to take a
detailed look at college life before they applied without having to
signup for a campus tour
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46. University Profiles
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47. Take aways
• Great potential for retailers
• Boost your brand image by sharing cool but relevant images
• If you have a catalogue this is one opportunity to digitize it
• Inspire people and generate a viral effect
• Generate lead, find out what’s interesting for users
• Never SPAM your followers
• Share what’s interesting and drive traffic to your website
• Pin, re-pin and like other users’ images that you find relevant
• Brands that only share own content are uninteresting
• Keep in mind, social network rules apply
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48. Thanks!
Visit us at webaholic.co.in
facebook.com/webaholicindia
twitter.com/webaholicindia
linkedin.com/company/webaholic-india
pinterest.com/webaholicindia
youtube.com/webaholicindia
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