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Pinterest, the next big social network explained, for Brands! It is the new social network that everybody is talking about. Should you put any interest in it and how could you leverage your business with this new tool ?
"I was always collecting images
on the webin folders on the desktop of mycomputer, but it wasn’t a very good systemfor remembering where things came fromor who made them. We wanted to create aplace where you can go to upload orcollect things on the web and simplyorganize it the way you want to.”Evan Sharp, Pinterest Co-Founder and Designerwww.webaholic.co.in
Brand Profiles• Companies from all
industries, publishing to food/drink, automotiveto clothing and others can share cool and inspiring images of all kinds.• Pleasing graphics, goods, inspirational images or simply a wow effectcould make a Pinteresting Brand for users worldwide.• Think great products, inspirations, corporate and social responsibility.www.webaholic.co.in
Shopping Sites• Shopping sites could
easily integrate items to Pinterest and driveboth traffic to their site and lead to purchase.• Take Etsy, an online handmade/vintage shopping site.• Brand profile already has over 40,000 followers.• Etsy shares purchasable items, gift ideas and inspirations.• Price tagged images are directly linked to purchase.www.webaholic.co.in
General Electric• GE develops technologies
that lead to better life.• Company shares inspiring images, incredible machines, appliancesmanufactured and even corporate projects like #whatworks.www.webaholic.co.in
Take aways• Great potential for
retailers• Boost your brand image by sharing cool but relevant images• If you have a catalogue this is one opportunity to digitize it• Inspire people and generate a viral effect• Generate lead, find out what’s interesting for users• Never SPAM your followers• Share what’s interesting and drive traffic to your website• Pin, re-pin and like other users’ images that you find relevant• Brands that only share own content are uninteresting• Keep in mind, social network rules applywww.webaholic.co.in