1. RUNNING EFFECTIVE
PROMOTIONS ON MOBILE
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20/12/13

2. A BIT OF BACKGROUND
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3. WHAT IS MOBILE MARKETING?
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4. HOW TIMES HAVE CHANGED…
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5. LEAN FORWARD VS LEAN BACK
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6. WE’RE INCREASINGLY ONLINE ON-THE-MOVE
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7. GRAIN OF DIRT TO BUILD MARKETING PEARL AROUND
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8. MARKETING SPEND ON MOBILE
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9. MULTIPLE WAYS TO REACH YOUR ‘MOBILE’ AUDIENCE
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Imbedded into
packaging…or DM
packs?
Voice commands
Ring back tones –
brand sponsorship

10. YOUNGER AUDIENCE = HIGHER EXPECTATIONS
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Interestingly, according to IBM & CMO study, the average age of CMOs is around 50

11. STAYING CONSUMER-CENTRIC IS KEY
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12. THE FUTURE OF COMMUTER SHOPPING?…
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13. USER BEHAVIOUR
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14. IMPORTANCE OF OPTIMISATION
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A page load slowdown of just one second could cost Amazon $1.6 billion in sales each year.
Google has calculated that by slowing its search results by just four tenths of a second they could
lose 8 million searches per day--meaning they'd serve up many millions fewer online adverts.
http://www.fastcompany.com/1825005/how-one-second-could-cost-amazon-16-billion-sales

15. BENEFIT OF MOBILE
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16. DANGER OF MOBILE…FOR RETAILERS
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17. RETAILERS FIGHTING BACK
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18. MOBILE SHOPPER PROFILE
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19. MOBILE INFLUENCE
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20. 43% OF ‘MOBILE’ OWNERS HAVE SHOWROOMED
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21. ENCOURAGE MOBILE USE IN-STORE
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22. ADD VALUE TO CUSTOMER BEHAVIOUR
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23. REWARD CUSTOMER BEHAVIOUR
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Go in-store
Check-in on facebook
Get an offer

24. QR CODES – THE GOOD…
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Activate the code and the
glass checks you in to
Foursquare, tweets about
your pint and/or updates
your Facebook status.

25. AND THE BAD…
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26. MOBILE ENGAGEMENT EXAMPLES
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27. MOBILE ENGAGEMENT EXAMPLES
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28. KEY TAKEAWAYS
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29. AND FINALLY…
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30. THANKS
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