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We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec 2011

This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in The Philippines. You can find more of these Asia reports at http://wearesocial.sg

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SOCIAL, DIGITAL
   AND MOBILE IN THE


PHILIPPINES
    we are social
     DECEMBER 2011
we are social
                FOR MORE INFO ON THIS REPORT, PLEASE
                CONTACT SIMON KEMP AT WE ARE SOCIAL:

                      SIMON.KEMP@WEARESOCIAL.SG
                      @WEARESOCIALSG
                      +65 9146 5356
                      DJESKI
                      HTTP://WEARESOCIAL.SG

we are social
THE PHILIPPINES


                     94,013,200                                                      63%                                 37%

                           TOTAL POPULATION                                        URBAN                                RURAL


                     29,700,000                                                          32 %
                             INTERNET USERS                                        INTERNET PENETRATION



                     26,752,000                                                        28 %
                USERS ON TOP SOCIAL NETWORK                                        SOCIAL NETWORK PENETRATION



                      88,119,840                                                                                      94 %
                         MOBILE SUBSCRIBERS                                        MOBILE PENETRATION


                                                                                  SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social                                 LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
THE AVERAGE WEB USER IN
                 THE PHILIPPINES IS LESS THAN


                23 YEARS OLD

we are social                                   SOURCE: TNS DIGITAL LIFE
24%
                OF FILIPINO INTERNET USERS USE A
                MOBILE DEVICE TO ACCESS THE WEB




we are social                                      SOURCE: NIELSEN
21.5
            AVERAGE HOURS FILIPINO
                                     VS      13.3
                                           AVERAGE HOURS FILIPINO
             NETIZENS SPEND USING         NETIZENS SPEND WATCHING
            THE INTERNET EACH WEEK         BROADCAST TV EACH WEEK



we are social                                              SOURCE: MILLWARD BROWN DYNAMIC LOGIC

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We Are Social's Guide to Social, Digital, and Mobile in The Philippines, Dec 2011

  • 1. SOCIAL, DIGITAL AND MOBILE IN THE PHILIPPINES we are social DECEMBER 2011
  • 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SG we are social
  • 3. THE PHILIPPINES 94,013,200 63% 37% TOTAL POPULATION URBAN RURAL 29,700,000 32 % INTERNET USERS INTERNET PENETRATION 26,752,000 28 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 88,119,840 94 % MOBILE SUBSCRIBERS MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 4. THE AVERAGE WEB USER IN THE PHILIPPINES IS LESS THAN 23 YEARS OLD we are social SOURCE: TNS DIGITAL LIFE
  • 5. 24% OF FILIPINO INTERNET USERS USE A MOBILE DEVICE TO ACCESS THE WEB we are social SOURCE: NIELSEN
  • 6. 21.5 AVERAGE HOURS FILIPINO VS 13.3 AVERAGE HOURS FILIPINO NETIZENS SPEND USING NETIZENS SPEND WATCHING THE INTERNET EACH WEEK BROADCAST TV EACH WEEK we are social SOURCE: MILLWARD BROWN DYNAMIC LOGIC
  • 7. 87% OF FILIPINO WEB USERS STREAM OR DOWNLOAD ONLINE VIDEO CONTENT EACH MONTH we are social SOURCE: NIELSEN
  • 8. 47% OF FILIPINO NETIZENS WATCH TV CONTENT AND MOVIES VIA THE INTERNET we are social SOURCE: NIELSEN
  • 9. 95% OF FILIPINO WEB USERS VISIT SOCIAL MEDIA SITES we are social SOURCE: COMSCORE, AS CITED IN ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 10. FACEBOOK DEMOGRAPHICS IN THE PHILIPPINES 55-64: 65+: 2% 1% 45-54: 5% 35--44: 13-17: 10% 20% MALE: FEMALE: 48% 52% 25-34: 24% 18-24: 39% we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 11. TOP FACEBOOK PAGES IN THE PHILIPPINES # BRAND PAGE LIKES GROWTH 1 SMART COMMUNICATIONS, INC. 1,119,583 1.04% 2 HAIR EXPERTS 1,022,173 1.15% 3 STARBUCKS PHILIPPINES 963,548 1.24% 4 NESCAFÉ PHILIPPINES 850,766 17.44% 5 RED HORSE BEER 593,066 0.71% 6 GLOBE TELECOM 565,259 7.80% 7 AXE PHILIPPINES 504,827 10.49% 8 MYPHONE 485,240 32.06% 9 HAVAIANAS PHILIPPINES (OFFICIAL) 432,413 1.27% 10 CEBU PACIFIC AIR 400,756 10.37% we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  • 12. NUMBER OF LINKEDIN USERS IN THE PHILIPPINES: 899,000 we are social SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011
  • 13. 51% OF FILIPINO WEB USERS HAVE AN ACTIVE YOUTUBE PROFILE we are social SOURCE: NIELSEN
  • 14. 95% OF FILIPINO NETIZENS USE PHOTO SHARING SITES we are social SOURCE: COMSCORE
  • 15. 68% OF FILIPINOS LISTEN TO MUSIC ONLINE we are social SOURCE: YAHOO / NIELSEN, AS QUOTED IN SEARCH ENGINE WATCH
  • 16. 65% OF FILIPINO WEB USERS HAVE INTERACTED WITH A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHS we are social SOURCE: NIELSEN
  • 17. 73% OF FILIPINO WEB USERS HAVE SHARED THEIR THOUGHTS ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHS we are social SOURCE: NIELSEN
  • 18. 55% OF FILIPINOS PLAY GAMES ONLINE we are social SOURCE: NIELSEN
  • 19. FILIPINOS SEND AN AVERAGE OF 700,000,000 SMS MESSAGES EVERY DAY we are social SOURCE: ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 20. (! )! MAINLY DUE TO SOCIAL NETWORKING, THE NUMBER OF SMSES SENT EACH DAY IS NOW ONLY HALF WHAT IT WAS IN 2009 we are social SOURCE: BASED ON FIGURES IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 AND WIKIPEDIA
  • 21. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG we are social
  • 22. SIMON KEMP LAM CAI YU MANAGING DIRECTOR ACCOUNT EXECUTIVE @ESKIMON @HICAIS SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG we are social