This is the January 2012 edition of We Are Social Singapore’s guide to Social, Digital and Mobile around the world. You'll find more in this series of reports at http://wearesocial.sg
We Are Social's Guide to Social, Digital and Mobile Around the World (Jan 2012)
1. SOCIAL, DIGITAL AND
MOBILE WORLDWIDE
THE KEY NUMBERS FOR EACH REGION AROUND THE GLOBE
we are social • JANUARY 2012
2. JAN
2012 WORLDWIDE USER NUMBERS
6,809,560,473 52% 48%
TOTAL POPULATION URBAN RURAL
2,076,140,000 30%
INTERNET USERS INTERNET PENETRATION
1,482,188,000 22%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION
5,870,710,000 86%
MOBILE SUBSCRIBERS MOBILE PENETRATION
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
3. JAN
2012 INTERNET PENETRATION
CENTRAL &
EASTERN EUROPE
WESTERN
45%
EUROPE
NORTH
AMERICA
70% ASIA
77% MIDDLE
24%
EAST
39%
CENTRAL & AFRICA
SOUTH AMERICA
11%
36% OCEANIA
57%
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
4. JAN
2012 MOBILE PENETRATION
CENTRAL &
EASTERN EUROPE
WESTERN
100+%
EUROPE
NORTH
AMERICA
100+% ASIA
100+% MIDDLE
77%
EAST
100+%
CENTRAL & AFRICA
SOUTH AMERICA
60%
100+% OCEANIA
86%
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
5. JAN
2012 SOCIAL NETWORK PENETRATION
CENTRAL &
EASTERN EUROPE
WESTERN
47%
EUROPE
NORTH
AMERICA
36% ASIA
50% MIDDLE
20%
EAST
18%
CENTRAL & AFRICA
SOUTH AMERICA
4%
25% OCEANIA
36%
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
6. JAN
2012 SHARE OF GLOBAL USERS
CENTRAL & EASTERN EUROPE
5% 11%
WESTERN EUROPE 7% 8%
NORTH AMERICA 6% 10%
5% 12% 14% 9%
13% 6% ASIA
MIDDLE EAST 56% 50%
4% 3% 44% 50%
5% 5%
AFRICA
CENTRAL & SOUTH AMERICA
15% 3%
9% 10%
5% 10%
10% 11% OCEANIA
1% 1%
1% 1%
TOTAL POPULATION INTERNET USERS SOCIAL NETWORKING USERS MOBILE SUBSCRIBERS
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
7. JAN
2012 NORTH AMERICA
347,437,346 82% 18%
TOTAL POPULATION URBAN RURAL
266,120,000 77%
INTERNET USERS INTERNET PENETRATION
174,525,000 50%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION
348,260,000 100+%
MOBILE SUBSCRIBERS MOBILE PENETRATION
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
8. JAN
2012 CENTRAL & SOUTH AMERICA
583,888,374 78% 22%
TOTAL POPULATION URBAN RURAL
211,680,000 36%
INTERNET USERS INTERNET PENETRATION
147,510,000 25%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION
635,670,000 100+%
MOBILE SUBSCRIBERS MOBILE PENETRATION
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
9. JAN
2012 WESTERN EUROPE
414,012,710 77% 23%
TOTAL POPULATION URBAN RURAL
291,225,000 70%
INTERNET USERS INTERNET PENETRATION
150,590,000 36%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION
518,360,000 100+%
MOBILE SUBSCRIBERS MOBILE PENETRATION
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
10. JAN
2012 CENTRAL & EASTERN EUROPE
328,539,336 67% 33%
TOTAL POPULATION URBAN RURAL
148,905,000 45%
INTERNET USERS INTERNET PENETRATION
153,105,000 47%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION
487,730,000 100+%
MOBILE SUBSCRIBERS MOBILE PENETRATION
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
11. JAN
2012 MIDDLE EAST
269,655,278 70% 30%
TOTAL POPULATION URBAN RURAL
105,150,000 39%
INTERNET USERS INTERNET PENETRATION
48,880,000 18%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION
287,035,000 100+%
MOBILE SUBSCRIBERS MOBILE PENETRATION
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
12. JAN
2012 AFRICA
1,002,370,011 39% 61%
TOTAL POPULATION URBAN RURAL
110,245,000 11%
INTERNET USERS INTERNET PENETRATION
37,860,000 4%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION
599,450,000 60%
MOBILE SUBSCRIBERS MOBILE PENETRATION
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
13. JAN
2012 ASIA
3,826,545,491 42% 58%
TOTAL POPULATION URBAN RURAL
921,490,000 24%
INTERNET USERS INTERNET PENETRATION
756,370,000 20%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION
2,962,325,000 77%
MOBILE SUBSCRIBERS MOBILE PENETRATION
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
14. JAN
2012 OCEANIA
37,111,927 71% 29%
TOTAL POPULATION URBAN RURAL
21,335,000 57%
INTERNET USERS INTERNET PENETRATION
13,345,000 36%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION
31,875,000 86%
MOBILE SUBSCRIBERS MOBILE PENETRATION
COMPILED BY @ESKIMON AND @HICAIS AT WE ARE SOCIAL IN SINGAPORE. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT HTTP://WEARESOCIAL.SG, OR SAY HELLO
ON TWITTER VIA @WEARESOCIALSG. DATA SOURCES: POPULATION AND URBANISATION: UN (2010); INTERNET USERS: INTERNETWORLDSTATS.COM (LATEST AVAILABLE DATA, ACCESSED JANUARY
2012); SOCIAL NETWORK USERS: LATEST SITE REPORTED DATA FOR THE LARGEST SOCIAL NETWORK IN EACH COUNTRY (AS AT JANUARY 2012); MOBILE DATA: EXTRAPOLATED FROM ITU (2010)
15. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING UNILEVER, COCA-COLA,
NESTLÉ, ADIDAS, HEINZ, AND DIAGEO.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO,
CALL US ON +65 9146 5356, OR EMAIL US AT
SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT HTTP://WEARESOCIAL.SG/