The document discusses how entrepreneurs can effectively use social media with only 10 minutes per day. It recommends focusing on listening to understand audiences, engaging authentically by adding value to conversations, and sharing frequent, valuable content across multiple platforms. The key is to listen more than talk, always provide audience value, and adopt a "frequent snacks" approach to social sharing. With these efficient practices, entrepreneurs can better achieve their social media goals.
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Social Media for Time-Strapped Entrepreneurs
1. Social Media For Entrepreneurs • @eskimon • 1We Are Social
SOCIAL MEDIA
SIMON KEMP • WE ARE SOCIAL • JANUARY 2015
BUILDING SUCCESS IN JUST 10 MINUTES PER DAY
we
are
social
FOR THE TIME-STRAPPED!
ENTREPRENEUR!
2. Social Media For Entrepreneurs • @eskimon • 2We Are Social
SIMONKEMP
@eskimon
4. Social Media For Entrepreneurs • @eskimon • 4We Are Social
SOCIAL FOR ENTREPRENEURS
WHAT IS SOCIAL REALLY ALL ABOUT?
WHY IS SOCIAL RELEVANT TO ME?
WHO SHOULD I BE ENGAGING?
HOW CAN I MAKE BEST USE OF SOCIAL?
WHERE & WHEN SHOULD I BE POSTING?
WHAT SHOULD I DO TO GET STARTED?
WHERE CAN I GET MORE (FREE) HELP?
6. Social Media For Entrepreneurs • @eskimon • 6We Are Social
AS A TERM, ‘SOCIAL MEDIA’ IS MISLEADING
7. Social Media For Entrepreneurs • @eskimon • 7We Are Social
WE’RE GETTING TOO HUNG-UP ON THE
‘MEDIA’, AND MISSING THE SOCIAL MAGIC
8. Social Media For Entrepreneurs • @eskimon • 8We Are Social
THE BEST SOCIAL ACTIVITIES FOCUS ON
INTERACTION BEFORE EXTENDING REACH
9. Social Media For Entrepreneurs • @eskimon • 9We Are Social
COUNT THE IMPRESSED,
NOT THE IMPRESSIONS
10. Social Media For Entrepreneurs • @eskimon • 10We Are Social
THIS EVENING WE’RE GOING TO EXPLORE
WAYS TO MAXIMISE SOCIAL ENGAGEMENT
11. Social Media For Entrepreneurs • @eskimon • 11We Are Social
BUT WHY WOULD THAT BE RELEVANT TO YOU
AS AN ENTREPRENEUR IN THE FIRST PLACE?
12. Social Media For Entrepreneurs • @eskimon • 12We Are Social
WHY?
13. We Are Social @wearesocialsg • 13
GLOBAL DIGITAL SNAPSHOT
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS
UNIQUE MOBILE PHONE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL NATIONAL
POPULATION INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
• Sources: Wikipedia, US Census Bureau; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence
7.21
JAN
2015
URBANISATION: 53%
BILLION
3.10
PENETRATION: 42%
BILLION
2.08
PENETRATION: 29%
BILLION
3.65
PENETRATION: 51%
BILLION
1.69
PENETRATION: 23%
BILLION
14. Social Media For Entrepreneurs • @eskimon • 14We Are Social
SOCIAL IS THE ONLY PRACTICAL WAY FOR
US TO CONVERSE AND ENGAGE AT SCALE
15. Social Media For Entrepreneurs • @eskimon • 15We Are Social
NB: ENGAGEMENT IS WHEN OTHER PEOPLE
CARE, NOT JUST WHEN THEY’RE AWARE
16. Social Media For Entrepreneurs • @eskimon • 16We Are Social
SO HOW CAN YOU START MAKING
(BETTER) USE OF SOCIAL’S HUGE POTENTIAL?
17. Social Media For Entrepreneurs • @eskimon • 17We Are Social
EFFECTIVENESS: DOING THE RIGHT THINGS
EFFICIENCY: DOING THOSE THINGS RIGHT
!!
18. Social Media For Entrepreneurs • @eskimon • 18We Are Social
A: DOING THE RIGHT THINGS
19. Social Media For Entrepreneurs • @eskimon • 19We Are Social
“BECAUSE EVERYONE ELSE IS DOING IT”
IS NOT A VALID REASON TO DO SOCIAL
20. Social Media For Entrepreneurs • @eskimon • 20We Are Social
KNOW WHY YOU’RE DOING IT – AND WHAT
YOU HOPE TO ACHIEVE – BEFORE YOU START
21. Social Media For Entrepreneurs • @eskimon • 21We Are Social
WHO?
22. Social Media For Entrepreneurs • @eskimon • 22We Are Social
IN ORDER TO SUCCEED, YOU FIRST NEED
TO KNOW WHAT SUCCESS LOOKS LIKE
23. Social Media For Entrepreneurs • @eskimon • 23We Are Social
WHAT CHALLENGES OR OPPORTUNITIES
ARE YOU HOPING TO ADDRESS?
24. Social Media For Entrepreneurs • @eskimon • 24We Are Social
WHO DO YOU NEED TO ENGAGE
IN ORDER TO ADDRESS THEM?
25. Social Media For Entrepreneurs • @eskimon • 25We Are Social
HOW DO THEIR BELIEFS OR ATTITUDES
NEED TO CHANGE FOR YOU TO SUCCEED?
26. Social Media For Entrepreneurs • @eskimon • 26We Are Social
START WITH WHAT YOU WANT PEOPLE TO
UNDERSTAND – NOT WHAT YOU WILL SAY
27. Social Media For Entrepreneurs • @eskimon • 27We Are Social
USE SOCIAL TO SHARE THINGS THAT CAN
BUILD THAT UNDERSTANDING OVER TIME
28. Social Media For Entrepreneurs • @eskimon • 28We Are Social
HOW?
PART 1
29. Social Media For Entrepreneurs • @eskimon • 29We Are Social
DO YOU REALLY UNDERSTAND WHAT
YOUR AUDIENCES THINK OR BELIEVE?
30. Social Media For Entrepreneurs • @eskimon • 30We Are Social
WHAT’S THE BEST WAY TO UNDERSTAND
WHAT SOMEONE THINKS OR BELIEVES?
31. Social Media For Entrepreneurs • @eskimon • 31We Are Social
SUCCESSFUL CONVERSATIONS ARE MORE
ABOUT LISTENING THAN ABOUT TALKING
32. Social Media For Entrepreneurs • @eskimon • 32We Are Social
SOCIAL LISTENING ALLOWS US TO
UNDERSTAND AUDIENCES AT SCALE
33. Social Media For Entrepreneurs • @eskimon • 33We Are Social
WHAT’S MORE, WE CAN LISTEN WHEREVER
AND WHENEVER WE WANT OR NEED TO
34. Social Media For Entrepreneurs • @eskimon • 34We Are Social
EVEN THE MOST TIME-STRAPPED
ENTREPRENEUR CAN FIND 5 MINUTES…
35. Social Media For Entrepreneurs • @eskimon • 35We Are Social
TO DO #1: CREATE TWITTER LISTS FOR KEY
PEOPLE: CUSTOMERS, INFLUENCERS, ETC.
36. Social Media For Entrepreneurs • @eskimon • 36We Are Social
GOOGLE ‘CREATE A TWITTER LIST’ TO LEARN
HOW TO DO THIS; IT’LL TAKE YOU 3 MINUTES
37. Social Media For Entrepreneurs • @eskimon • 37We Are Social
TO DO #2: USE FREE LISTENING TOOLS TO
DIG DEEPER INTO PUBLIC CONVERSATIONS
38. Social Media For Entrepreneurs • @eskimon • 38We Are Social
DOWNLOAD WE ARE SOCIAL’S FREE LISTEN,
LEARN, EARN GUIDE FOR FULL DETAILS
CLICK !
HERE TO !
DOWNLOAD!
39. Social Media For Entrepreneurs • @eskimon • 39We Are Social
ESSENTIAL TIP #1: USE SOCIAL TO LISTEN
MORE THAN YOU USE IT FOR PROMOTION
40. Social Media For Entrepreneurs • @eskimon • 40We Are Social
HOW?
PART 2
41. Social Media For Entrepreneurs • @eskimon • 41We Are Social
THE BEST MARKETING IS ALWAYS BASED
ON THE MOST SIMPLE COMMON SENSE
42. Social Media For Entrepreneurs • @eskimon • 42We Are Social
TO SUCCEED IN SOCIAL,
YOU NEED TO BE SOCIAL
43. Social Media For Entrepreneurs • @eskimon • 43We Are Social
5 TRAITS OF SOCIAL PEOPLE
1. BE NATURAL
2. BE CONSIDERATE
3. BE SOCIABLE
4. BE GENEROUS
5. BE TRUE
44. Social Media For Entrepreneurs • @eskimon • 44We Are Social
BE NATURAL: ENGAGE WITH PEOPLE LIKE A
PERSON, NOT A SALESPERSON OR MARKETER
45. Social Media For Entrepreneurs • @eskimon • 45We Are Social
BE CONSIDERATE: REALLY LISTEN TO PEOPLE
AND FIND WAYS TO BE ‘THERE’ FOR THEM
46. Social Media For Entrepreneurs • @eskimon • 46We Are Social
BE SOCIABLE: ENGAGEMENT IS ABOUT HOW
YOU RESPOND TO OTHER PEOPLE, TOO
47. Social Media For Entrepreneurs • @eskimon • 47We Are Social
The true spirit of conversation consists
more in bringing out the cleverness of others
than in showing a great deal of it yourself; he
who goes away pleased with himself and his
own wit is also greatly pleased with you.
~JeandeLaBrùyere
“
48. Social Media For Entrepreneurs • @eskimon • 48We Are Social
BE GENEROUS: OFFER PEOPLE VALUE
BEFORE ASKING SOMETHING IN RETURN
49. Social Media For Entrepreneurs • @eskimon • 49We Are Social
BE TRUE: DON’T TRY TO BE WHAT YOU’RE
NOT – AUTHENTIC IS BETTER THAN COOL
50. Social Media For Entrepreneurs • @eskimon • 50We Are Social
DOWNLOAD OUR FREE, IN-DEPTH HOW-TO
GUIDE – SOCIAL BRANDS – TO LEARN MORE
CLICK !
HERE TO !
DOWNLOAD!
51. Social Media For Entrepreneurs • @eskimon • 51We Are Social
LET’S LOOK AT GENEROSITY
IN A BIT MORE DETAIL
52. Social Media For Entrepreneurs • @eskimon • 52We Are Social
THE EASIEST WAY TO EARN SOMEONE’S
ATTENTION IS TO OFFER THEM REAL VALUE
53. Social Media For Entrepreneurs • @eskimon • 53We Are Social
MOST MARKETING FAILS BECAUSE IT
INTERRUPTS US TO TRY AND SELL US THINGS
54. Social Media For Entrepreneurs • @eskimon • 54We Are Social
BUT WE CAN USE SOCIAL MARKETING TO
HELP PEOPLE ACHIEVE THEIR OBJECTIVES
55. Social Media For Entrepreneurs • @eskimon • 55We Are Social
WHAT CAN YOU OFFER AUDIENCES FOR
FREE IN SOCIAL THAT THEY’LL REALLY WANT?
79. Social Media For Entrepreneurs • @eskimon • 79We Are Social
BUT ONCE YOU’VE GOT IT, WHAT SHOULD
YOU DO WITH ALL THIS GREAT CONTENT?
80. Social Media For Entrepreneurs • @eskimon • 80We Are Social
B: DOING THINGS RIGHT
81. Social Media For Entrepreneurs • @eskimon • 81We Are Social
WHERE?
WHEN?
82. Social Media For Entrepreneurs • @eskimon • 82We Are Social
THE CHANNELS YOU USE DEPEND ON WHAT
YOU WANT TO SHARE, AND WITH WHOM
83. Social Media For Entrepreneurs • @eskimon • 83We Are Social
THE BIGGEST PLATFORM IS NOT
ALWAYS THE BEST FOR YOUR NEEDS
84. Social Media For Entrepreneurs • @eskimon • 84We Are Social
TAKE TIME TO UNDERSTAND YOUR
AUDIENCE’S BEHAVIOUR, AND FOLLOW THAT
85. Social Media For Entrepreneurs • @eskimon • 85We Are Social
THE SECOND-TOP QUESTION I GET FROM
CLIENTS: HOW OFTEN SHOULD I POST?
86. Social Media For Entrepreneurs • @eskimon • 86We Are Social
“HOW OFTEN SHOULD I
SPEAK TO MY FRIENDS?”
87. Social Media For Entrepreneurs • @eskimon • 87We Are Social
YOU CAN SHARE AS OFTEN AS YOU
HAVE SOMETHING VALUABLE TO OFFER
88. Social Media For Entrepreneurs • @eskimon • 88We Are Social
BUT: REMEMBER THAT YOU SHOULD AIM
TO LISTEN TWICE AS MUCH AS YOU TALK
89. Social Media For Entrepreneurs • @eskimon • 89We Are Social
ESSENTIAL TIP #3: ‘FREQUENT SNACKS’ ARE
THE MOST EFFICIENT SOCIAL APPROACH
90. Social Media For Entrepreneurs • @eskimon • 90We Are Social
3 ESSENTIAL SOCIAL SKILLS
1. LISTEN MORE THAN YOU TALK
2. ALWAYS ADD AUDIENCE VALUE
3. GO FOR ‘FREQUENT SNACK’ SHARING
91. Social Media For Entrepreneurs • @eskimon • 91We Are Social
WHAT
NEXT?
92. Social Media For Entrepreneurs • @eskimon • 92We Are Social
TO DO TODAY: GET STARTED,
AND KEEP EXPERIMENTING
93. Social Media For Entrepreneurs • @eskimon • 93We Are Social
IF YOU NEED HELP: GET FREE, ON-GOING
TIPS AND ADVICE AT WEARESOCIAL.SG
94. Social Media For Entrepreneurs • @eskimon • 94We Are Social
@eskimon
95. Social Media For Entrepreneurs • @eskimon • 95We Are Social
GOOD
LUCK!
96. Social Media For Entrepreneurs • @eskimon • 96We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG