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Global Digital Statshot Q3 2017

The latest data for internet, social media, and mobile use around the world in Q3 2017. For other reports in We Are Social & Hootsuite's ongoing Global Digital series, see https://www.slideshare.net/wearesocialsg/presentations

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GLOBAL STATSHOT:
THE LATEST ESSENTIAL INTERNET, SOCIAL MEDIA, AND MOBILE STATS FROM AROUND THE WORLD
DIGITAL IN Q3 2017
2
3
GLOBAL OVERVIEW
4
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
BILLION BILLION BILLION BILLION BILLION
URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
GLOBAL DIGITAL SNAPSHOTAUG
2017 THE LATEST NUMBERS FOR INTERNET, SOCIAL MEDIA, AND MOBILE USAGE AROUND THE WORLD
7.524 3.819 3.028 5.052 2.780
54% 51% 40% 67% 37%
5
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE APR 2017 SINCE APR 2017 SINCE APR 2017 SINCE APR 2017
AUG
2017
QUARTERLY GROWTHCHANGE IN KEY STATISTICAL INDICATORS IN THE PAST QUARTER
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2017” REPORTS.
+0.2% +4% +2% +3%
+8 MILLION +121 MILLION +92 MILLION +82 MILLION
6
GLOBAL INTERNET USE

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Global Digital Statshot Q3 2017

  • 1. 1 GLOBAL STATSHOT: THE LATEST ESSENTIAL INTERNET, SOCIAL MEDIA, AND MOBILE STATS FROM AROUND THE WORLD DIGITAL IN Q3 2017
  • 2. 2
  • 4. 4 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS BILLION BILLION BILLION BILLION BILLION URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION: SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. GLOBAL DIGITAL SNAPSHOTAUG 2017 THE LATEST NUMBERS FOR INTERNET, SOCIAL MEDIA, AND MOBILE USAGE AROUND THE WORLD 7.524 3.819 3.028 5.052 2.780 54% 51% 40% 67% 37%
  • 5. 5 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS SINCE APR 2017 SINCE APR 2017 SINCE APR 2017 SINCE APR 2017 AUG 2017 QUARTERLY GROWTHCHANGE IN KEY STATISTICAL INDICATORS IN THE PAST QUARTER SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2017” REPORTS. +0.2% +4% +2% +3% +8 MILLION +121 MILLION +92 MILLION +82 MILLION
  • 7. 7 AUG 2017 GLOBAL INTERNET USE AND PENETRATIONINTERNET AND MOBILE INTERNET USER NUMBERS COMPARED TO POPULATION SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; GOVERNMENT REGULATORY AUTHORITIES; TENCENT, VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATIONS OF ALL THE ABOVE. TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF TOTAL INTERNET USERS BILLION BILLION 3.819 51% 3.507 92%
  • 8. 8 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: AUG 2017 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, AUGUST 2017. 41% 54% 5% 0.14% -18% +21% -7% +27%
  • 10. 10 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION AUG 2017 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY BILLION BILLION SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA. 3.028 40% 2.780 37%
  • 11. 11 ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMSAUG 2017 BASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS SOURCES: WE ARE SOCIAL ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF AUGUST 2017. *NOTE: PLATFORMS IDENTIFIED BY AN ASTERISK (*) HAVE NOT PUBLISHED UPDATED GLOBAL USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE OUT OF DATE AND LESS RELIABLE. **NOTE: SNAPCHAT DOES NOT PUBLISH MONTHLY ACTIVE USER DATA. THE FIGURE USED HERE WAS REPORTED BY TECHCRUNCH IN JUNE 2017, BASED ON DAILY ACTIVE USERS. 2,047 1,500 1,200 1,200 938 861 700 638 357 328 313 300 300 260 255 214 175 122 106 100 81 63 49 FACEBOOK YOUTUBE WHATSAPP FB MESSENGER WECHAT QQ INSTAGRAM QZONE TUMBLR TWITTER SINA WEIBO BAIDU TIEBA* SKYPE* VIBER SNAPCHAT** LINE* PINTEREST YY LINKEDIN TELEGRAM* VKONTAKTE BBM KAKAOTALK SOCIAL NETWORK MESSENGER / CHAT APP / VOIP DATA UPDATED TO: 07 AUGUST 2017
  • 12. 12 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS FACEBOOK USERS ACCESSING VIA MOBILE DEVICES* FACEBOOK USERS USING FACEBOOK EACH DAY AUG 2017 FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK’S GLOBAL USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER 1 BILLION SOURCES: EXTRAPOLATION OF FACEBOOK DATA, AUGUST 2017. *NOTE: ‘MOBILE DEVICES’ INCLUDES SMARTPHONES, FEATURE PHONES, AND TABLETS. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 2.046 87% 59% 44% 56%
  • 14. 14 TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS vs. TOTAL POPULATION) TOTAL NUMBER OF MOBILE CONNECTIONS SMARTPHONE CONNECTIONS AS A PERCENTAGE OF TOTAL MOBILE CONNECTIONS AUG 2017 MOBILE USERS & MOBILE CONNECTIONSCOMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE SUBSCRIPTIONS IN USE BILLION BILLION SOURCES: GSMA INTELLIGENCE, AUGUST 2017; ERICSSON, JUNE 2017. 5.052 67% 8.228 55%
  • 15. 15 TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) TOTAL NUMBER OF MOBILE CONNECTIONS TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) TOTAL NUMBER OF MOBILE CONNECTIONS AUG 2017 PERSPECTIVE: MOBILE USERS vs. CONNECTIONSCOMPARING THE NUMBER OF UNIQUE INDIVIDUALS USING MOBILE PHONES TO THE NUMBER OF MOBILE SUBSCRIPTIONS IN USE GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA BILLION BILLION BILLION BILLION SOURCES: GSMA INTELLIGENCE, Q3 2017; ERICSSON MOBILITY REPORT, JUNE 2017. 5.052 8.228 5.200 7.600
  • 16. 16 AUG 2017 SHARE OF MOBILE WEB BY MOBILE OSBASED ON EACH OPERATING SYSTEM’S SHARE OF ALL GLOBAL MOBILE WEB REQUESTS PERCENTAGE OF MOBILE WEB REQUESTS FROM ANDROID WEBKIT DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM APPLE IOS DEVICES PERCENTAGE OF MOBILE WEB REQUESTS FROM OTHER MOBILE OPERATING SYSTEMS SOURCES: STATCOUNTER, AUGUST 2017. 72.9% 19.4% 7.7%
  • 17. 17 GLOBAL MOBILE DATA GROWTHAUG 2017 TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN EXABYTES (BILLIONS OF GIGABYTES) SOURCES: ERICSSON MOBILITY REPORT, JUNE 2017, AND PROJECTIONS BASED ON DATA IN ERICSSON MOBILITY REPORT, JUNE 2017. Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q4 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q1 2017 1 2 3 4 8 Q4 2016 9 0 MONTHLY MOBILE DATA USED BY THE AVERAGE SMARTPHONE WORLDWIDE: 2.3GB 5 7 6
  • 18. 18 BIT.LY/GD2017YBBIT.LY/GD2017GO ACCESS ALL OF OUR FREE GLOBAL DIGITAL REPORTS INCLUDING DATA FOR 230+ INDIVIDUAL COUNTRIES
  • 20. 20 Hootsuite is the most widely used social media management platform, used by over 15 million people around the globe and trusted by more than 800 of the Fortune 1000. Hootsuite's battle-tested technology, extensive ecosystem, and social DNA help organizations to champion the power of human connections at scale. To learn more, visit http://www.hootsuite.com.
  • 21. 21 We are a global agency. We deliver world-class creative ideas with forward-thinking brands. We believe in people, not platforms, and the power of social insight to drive business value. We call this social thinking. We’re already helping many of the world’s top brands, including adidas, Unilever, Diageo, Nestlé, Heinz, and LVMH. If you’d like to learn more about how we can help you too, visit http://wearesocial.com.