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@wearesocialsg DIGITAL STATSHOT SIMON KEMP • WE ARE SOCIAL KEY STATISTICAL INDICATORS FOR INTERNET, MOBILE, AND SOCIAL MEDIA USAGE IN INDIA IN AUGUST 2015 we are social INDIA

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@wearesocialsg

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@wearesocialsg ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS INDIVIDUALS WITH AN ACTIVE MOBILE SUBSCRIPTION / CONNECTION FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MILLION MILLION MILLION MILLION MILLION DIGITAL IN INDIA 350 97134 5901,285 AUG 2015 URBANISATION: 31% PENETRATION: 27% PENETRATION: 10% PENETRATION: 46% PENETRATION: 8% • Sources: Worldometers, United Nations, IAMAI, Facebook, Cisco

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@wearesocialsg AUG 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS JUL 2014 – AUG 2015 JUL 2014 – AUG 2015 JUL 2014 – AUG 2015 JUL 2014 – AUG 2015 NOTE THAT THIS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS +44% +26% +13% +5% +107 MILLION +28 MILLION +110 MILLION +5 MILLION • Sources: IAMAI, Facebook, TRAI, GSMA Intelligence

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@wearesocialsg AUG 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 43M 3H 17M 2H 36M 2H 04M • Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64

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@wearesocialsg INTERNET IN INDIA

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@wearesocialsg AUG 2015 INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # 350 M 27% 159 M 12% • Sources: IAMAI; Worldometers for population data

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@wearesocialsg INTERNET USE BY DEVICE AUG 2015 • Sources: IAMAI; Worldometers for population data INTERNET USERS: ALL DEVICES INTERNET USERS: MOBILE DEVICES 350 MILLION 159 MILLION VS 45% OF ALL INTERNET USERS 27% OF THE TOTAL TOTAL POPULATION

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@wearesocialsg AUG 2015 INTERNET USE: RURAL vs. URBAN ACTIVE INTERNET USERS LIVING IN URBAN AREAS INTERNET PENETRATION AMONGST THE URBAN POPULATION ACTIVE INTERNET USERS LIVING IN RURAL AREAS INTERNET PENETRATION AMONGST THE RURAL POPULATION COMPARING ACTIVE INTERNET USAGE: PEOPLE LIVING IN CITIES vs. RURAL POPULATIONS # # 289 M 76% 61 M 7% • Sources: IAMAI; Worldometers for population data

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@wearesocialsg AUG 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: TABLETS BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 66% 33% 1% -6% +17% -15% • Source: StatCounter, August 2015

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@wearesocialsg AVERAGE CONNECTION SPEEDS AUG 2015 • Source: Akamai State of the Internet Report FIXED INTERNET CONNECTIONS MOBILE INTERNET CONNECTIONS 2.8 MBPS VS 19% OF MOBILE CONNECTIONS ARE ‘BROADBAND’ (4MBPS+) 2.3 MBPS 10% OF FIXED CONNECTIONS ARE ‘BROADBAND’ (4MBPS+)

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@wearesocialsg SOCIAL MEDIA IN INDIA

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@wearesocialsg AUG 2015 SOCIAL MEDIA USE ## BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE SOCIAL NETWORK TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 134 M 10% 97 M 8% • Sources: Facebook; Worldometers for population data

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@wearesocialsg SOCIAL USE: USER REPORTED AUG 2015 • Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64 PERCENTAGE OF INTERNET USERS WHO CLAIM TO HAVE USED EACH PLATFORM IN THE PAST MONTH SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 53%! 44%! 40%! 34%! 29%! 19%! 18%! 17%! 12%! 11%! FACEBOOK WHATSAPP GOOGLE+ TWITTER LINKEDIN INSTAGRAM WECHAT PINTEREST TUMBLR SNAPCHAT

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@wearesocialsg FACEBOOK USE: AGE & GENDER AUG 2015 BASED ON THE NUMBER OF ACTIVE USER ACCOUNTS, IN MILLIONS MALE FEMALE AGE GROUP ACCOUNTS MALE FEMALE TOTAL INDIA 134 M 76% 24% 13 – 19 YEARS 35.0 M 75% 25% 20 – 29 YEARS 68.0 M 76% 24% 30 – 39 YEARS 20.0 M 78% 22% 40 – 49 YEARS 6.7 M 78% 22% 50 – 59 YEARS 2.5 M 74% 26% 60+ YEARS 1.5 M 77% 23% 26! 51! 16! 5.2! 1.9! 1.2! 8.7! 16! 4.4! 1.5! 0.68! 0.36! 13-19 20-29 30-39 40-49 50-59 60+

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@wearesocialsg FACEBOOK USAGE BY DEVICE MAR 2015 BASED ON THE NUMBER OF ACTIVE USER ACCOUNTS ACCESSING VIA EACH DEVICE, IN MILLIONS 68 M! 13 M! 6 M! 21 M! 4.1 M! 2.2 M! SMARTPHONE FEATURE PHONE TABLET MALE FEMALE 67% OF MALE FACEBOOK USERS IN INDIA ACCESS VIA SMARTPHONES 66% OF FEMALE FACEBOOK USERS IN INDIA ACCESS VIA SMARTPHONES 13% OF MALE FACEBOOK USERS IN INDIA ACCESS VIA FEATURE PHONES 13% OF FEMALE FACEBOOK USERS IN INDIA ACCESS VIA FEATURE PHONES 6% OF MALE FACEBOOK USERS IN INDIA ACCESS VIA TABLET DEVICES 7% OF FEMALE FACEBOOK USERS IN INDIA ACCESS VIA TABLET DEVICES

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@wearesocialsg MOBILE IN INDIA

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@wearesocialsg AUG 2015 SUBSCRIPTIONS vs. USERS TOTAL NUMBER OF MOBILE SUBSCRIPTIONS NUMBER OF UNIQUE MOBILE SUBSCRIBERS AVERAGE NUMBER OF SUBSCRIPTIONS PER UNIQUE MOBILE USER # # 590 M 976 M 1.65 • Sources: Cisco, TRAI

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@wearesocialsg AUG 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) 76% 11%95% 5%976 M

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@wearesocialsg ROUGHLY 1 IN 7 PEOPLE IN INDIA LIVE IN AREAS WITHOUT ANY CELLULAR PHONE RECEPTION • Source: GSMA Intelligence

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@wearesocialsg AUG 2015 MOBILE USE: RURAL vs. URBAN COMPARING MOBILE SUBSCRIPTIONS: PEOPLE LIVING IN CITIES vs. RURAL POPULATIONS MOBILE SUBSCRIPTIONS IN URBAN AREAS MOBILE SUBSCRIPTIONS IN URBAN AREAS vs. URBAN POPULATION MOBILE SUBSCRIPTIONS IN RURAL AREAS MOBILE SUBSCRIPTIONS IN RURAL AREAS vs. RURAL POPULATION # # • Sources: TRAI; Worldometers for population data 559 M 147% 417 M 46%

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@wearesocialsg MOBILE SHARE BY DEVICE TYPE AUG 2015 • Sources: IDC, Cisco SHARE OF NEW MOBILE PHONE HANDSETS SALES IN Q2 2015 SHARE OF MOBILE DEVICES IN USE IN Q1 2015 45% 55% 24% 76% SMART PHONES FEATURE PHONES SMART PHONES FEATURE PHONES

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@wearesocialsg AUG 2015 REGULAR MOBILE ACTIVITIES UPLOADED PHOTOS USED A SOCIAL NETWORKING SERVICE WATCHED A VIDEO CLIP PURCHASED AN ITEM ONLINE MADE A VOIP / ONLINE PHONE CALL SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY FIGURES REPRESENT THE PERCENTAGE OF THE TOTAL POPULATION THAT PARTICIPATED IN EACH ACTIVITY VIA A MOBILE DEVICE IN THE MOST RECENT 30-DAY REPORTING PERIOD 12% 11%12% 11%13% • Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64

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@wearesocialsg E-COMMERCE IN INDIA

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@wearesocialsg AUG 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 14% 17% 10% 11% • Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64

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@wearesocialsg INDIA’S E-COMMERCE MARKET WAS WORTH US$12.5 BILLION IN 2014 (INR 81.5 BILLION) – LESS THAN 3% OF CHINA’S E-COMMERCE MARKET • Sources: IAMAI; National Bureau of Statistics of China

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@wearesocialsg SPECIAL THANKS We’d like to offer our thanks to GlobalWebIndex for providing their valuable data and support in the development of this report. GlobalWebIndex is the world’s largest market research study on the digital consumer, spanning 37 countries, 4,500 data points, and conducting fieldwork 4 times a year: 90% GLOBAL COVERAGE 37 MARKETS & 200,000 INTERVIEWS PER YEAR QUARTERLY DATA COLLECTION TOTAL DEVICE COVERAGE Find out more: http://www.globalwebindex.net/ Please note that certain elements of this report are protected by Copyright © Trendstream Limited 2015: The GlobalWebIndex (GWI) data featured in this report - identified in each case by a citation to GlobalWebIndex in the footnote of the relevant slide(s) - is protected by copyright, and is used by permission of Trendstream Limited. All rights to this data, including copyright, remain with Trendstream Limited, and by accessing this report, you agree that you may only use this data for your own personal, non-commercial use, and that you will not use the data for any other purpose whatsoever without an appropriate licence from, or the prior written permission of, Trendstream Limited.

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@wearesocialsg SPECIAL THANKS We’d also like to offer our thanks to the following data partners for providing much of the valuable data included in this report: STATCOUNTER! GSMA INTELLIGENCE! AKAMAI TECHNOLOGIES! ERICSSON MOBILITY!

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@wearesocialsg SOURCES USED IN THIS REPORT Population data Latest reported country population from Worldometers, correct as at August 2015. Urbanisation data from United Nations, as cited by Wikipedia, correct as at August 2015 Internet user data Latest available data from the Internet and Mobile Association of India (Aug 2015); data extrapolated from GlobalWebIndex (Q2 2015); StatCounter (Aug 2015); Telecom Regulatory Authority of India; Akamai’s State of the Internet report (Q2 2015). Social media active account data Latest reported monthly active user data as reported by Facebook, correct as at August 2015; data extrapolated from GlobalWebIndex (Q2 2015). Mobile phone connections and user data Telecom Regulatory Authority of India (Aug 2015); Cisco, as cited in the Economic Times (Feb 2015); GSMA Intelligence (Q2 2015); Ericsson Mobility Report (Jun 2015); data extrapolated from GlobalWebIndex (Q2 2015); Akamai’s State of the Internet report (Q2 2015); Icons and graphics Special thanks to TheNounProject.com for inspiring many of the icons in this report.

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@wearesocialsg WE ARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER OF SOCIAL INSIGHT TO DRIVE BUSINESS VALUE. WE CALL THIS SOCIAL THINKING. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.

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375 WE ARE SOCIAL SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG