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We Are Social wearesocial.sg • @wearesocialsg
DIGITAL STATSHOT
SIMON KEMP • WE ARE SOCIAL
KEY STATISTICAL INDICATORS FOR I...
We Are Social wearesocial.sg • @wearesocialsg
We Are Social wearesocial.sg • @wearesocialsg
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBI...
We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS...
We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ O...
We Are Social wearesocial.sg • @wearesocialsg
DIGITAL MEDIA WILL ACCOUNT
FOR MORE THAN HALF OF THE
TIME CHINESE ADULTS SPE...
We Are Social wearesocial.sg • @wearesocialsg
INTERNET IN CHINA
We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS A...
We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 INTERNET USE: RURAL vs. URBAN
ACTIVE INTERNET
USERS LIVING IN
CHINA...
We Are Social wearesocial.sg • @wearesocialsg
INTERNET USE BY DEVICE
AUG
2015
• Sources: CNNIC; Wikipedia for population d...
We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE...
We Are Social wearesocial.sg • @wearesocialsg
AVERAGE CONNECTION SPEEDS
AUG
2015
• Source: Akamai State of the Internet Re...
We Are Social wearesocial.sg • @wearesocialsg
SOCIAL MEDIA IN CHINA
We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 SOCIAL MEDIA USE
##
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED B...
We Are Social wearesocial.sg • @wearesocialsg
SOCIAL USE: PLATFORM CLAIMED
AUG
2015
• Sources: latest company statements, ...
We Are Social wearesocial.sg • @wearesocialsg
SOCIAL USE: USER REPORTED
AUG
2015
• Source: GlobalWebIndex, Q2 2015. Based ...
We Are Social wearesocial.sg • @wearesocialsg
MOBILE IN CHINA
We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 SUBSCRIPTIONS vs. USERS
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
NUMBER...
We Are Social wearesocial.sg • @wearesocialsg
AUG
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL ...
We Are Social wearesocial.sg • @wearesocialsg
MOBILE SHARE BY DEVICE TYPE
AUG
2015
• Source: Counterpoint, as cited in Wal...
We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 ACTIVITIES ON MOBILE
PEOPLE SHOPPING
VIA MOBILE DEVICES
(M-COMMERCE...
We Are Social wearesocial.sg • @wearesocialsg
MOBILE DEVICES WILL ACCOUNT
FOR ROUGHLY ONE-THIRD OF THE
TIME CHINESE ADULTS...
We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 REGULAR MOBILE ACTIVITIES
PURCHASED A
PRODUCT ONLINE
VIA A MOBILE D...
We Are Social wearesocial.sg • @wearesocialsg
E-COMMERCE IN CHINA
We Are Social wearesocial.sg • @wearesocialsg
CONSUMER E-COMMERCE IN CHINA
GENERATED MORE THAN US$253 BILLION
(RMB1.6 TRIL...
We Are Social wearesocial.sg • @wearesocialsg
AUG
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO ...
We Are Social wearesocial.sg • @wearesocialsg
M-COMMERCE WILL ACCOUNT
FOR HALF OF ALL CONSUMER
E-COMMERCE IN CHINA IN
2015...
We Are Social http://wearesocial.sg • @wearesocialsg
CLICK HERE TO READ OUR IN-DEPTH REPORTS ON
DIGITAL, SOCIAL & MOBILE U...
We Are Social wearesocial.sg • @wearesocialsg
CLICK HERE TO
DOWNLOAD YOUR
COMPLIMENTARY
COPY OF THIS REPORT
CLICK HERE TO ...
We Are Social wearesocial.sg • @wearesocialsg
SPECIAL THANKS
We’d like to offer our thanks to GlobalWebIndex for providing ...
We Are Social wearesocial.sg • @wearesocialsg
SPECIAL THANKS
We’d also like to offer our thanks to the following data partn...
We Are Social wearesocial.sg • @wearesocialsg
SOURCES USED IN THIS REPORT
Population data
Latest reported country populati...
We Are Social wearesocial.sg • @wearesocialsg
WE ARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS
CREATIVE IDEAS WITH FORWARD-T...
We Are Social @wearesocialsg • 375
WE ARE SOCIAL
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL...
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We Are Social wearesocial.sg • Digital, Social & Mobile in China in 2015

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We Are Social wearesocial.sg • @wearesocialsg
SOCIAL USE: USER REPORTED
AUG
2015
• Source: GlobalWebIndex, Q2 2015. Based on a survey of internet users aged 16-64
PERCENTAGE OF INTERNET USERS WHO CLAIM TO HAVE USED EACH PLATFORM IN THE PAST MONTH
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
61%!
54%!
54%!
38%!
38%!
20%!
17%!
15%!
14%!
14%!
WECHAT &
WEIXIN
SINA
WEIBO
QZONE
TENCENT
WEIBO
BAIDU TIEBA
RENREN
GOOGLE+
FACEBOOK
KAIXIN001
TWITTER

Publicada em: Internet, Celular, Tecnologia
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