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We Are Social @wearesocialsg • Digital, Social & Mobile in 2015

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We Are Social @wearesocialsg • 6
GLOBAL DIGITAL SNAPSHOT
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL ACCOUNTS
FIGURE REPRESENTS
UNIQUE MOBILE PHONE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL GLOBAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
BILLION BILLION BILLION BILLION BILLION
A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS
• Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
7.210
JAN
2015
URBANISATION: 53%
3.010
PENETRATION: 42%
2.078
PENETRATION: 29%
3.649
PENETRATION: 51%
1.685
PENETRATION: 23%

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