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We Are Social @wearesocialsg • Digital, Social & Mobile in 2015

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We Are Social @wearesocialsg • 171
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL
ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM
28.0M 46% 22.0M 36%

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