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@wearesocialsg • 160 JAN 2016 Digital in 2016

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@wearesocialsg • 160
JAN
2016 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
43%
22%
11%
11%
9%
8%
7%
7%
6%
5%
FACEBOOK
FACEBOOK
MESSENGER
GOOGLE+
TWITTER
SNAPCHAT
SKYPE
WHATSAPP
INSTAGRAM
LINKEDIN
PINTEREST

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