9. we are social
% of PVR owners in the UK
who fast-forward through
advertising on recorded
programmes
People are ignoring advertising
Ofcom communications market repor
August 2008
10. we are social
People are ignoring advertising
Banner Blindness, Nielsen Norman Group
August 200
11. And trusting it less
Nielsen Global Online Consumer Survey
July 2009
we are social
23. we are social
Social media is mainstream
Creators
Publish web pages, write
blogs, upload videos to
sites like YouTube
Critics
Comment on blogs,
contribute to forums and
post ratings and reviews
Collectors
Use RSS and tag web
pages to gather
information
Joiners
Have profile on and use
social networking sites
Spectators
Read blogs, forums and
online reviews, watch
user-generated videos
Inactives
Are online but don’t yet
participate in any form of
social media
Forrester Research's European Technographics® Benchmark Survey
Q2 2009
UK
social media
usage
26. we are social
Affecting purchase behaviour
of people choose companies or
brands based on customer service
experiences that are shared online74% Exploring the Link Between Customer Care and Brand Reputation, SNCR
April 2008
27. we are social
Online conversations driving
sales
The Predictive Power of Online Chatter
Daniel Gruhl, IBM Almaden Research Center, R. Guha, Google Inc
36. we are social
The problem
“There’s a revolution in the air
that’s transforming society.
It’s social networking and it’s
empowering the consumer;
but the majority of agencies
aren’t getting it”
Social Media Futures –
The future of
advertising and
agencies in a
networked society. A
10-year perspective
The IPA, January 2009
37. we are social
The solution
“Facilitating conversations
for its clients will become
the new role of an agency”
Forrester, The Connected Agency
February 2008