By 2017 the Internet of Things market will be bigger than the PC, tablet and phone market combined. This report explains what the Internet of Things actually is and the impact it will have on social.

1. THE INTERNET OF THINGS

2. WHAT IS THE INTERNET OF THINGS?
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3. WHERE ARE WE
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WEB 1.0 WEB 2.0 WEB 3.0
Computers Talking to Computers People talking to other people and
producing dynamic social content
Computers Talking to Products

4. “A mini-revolution
enabled by instantaneous connections
to our favorite products and services
is upon us.”
—PSFK Labs 2015

5. The way we are accessing
the Internet is continually
changing and what we perceive
as the role of the Internet in our
lives
is shifting.
We started on PCs and moved
to smartphones, tablets and
social media.
Now our physical actions
and social activity can
trigger our home’s
physical objects and vice
versa.
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6. This is the Internet of Things, or the Internet of Everything
and it’s set to become the world’s largest device market.
By 2017 the IoT market will be biggerthan
the PC, tablet and phone market combined.
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7. It is estimated that by 2020 there could be roughly
200 billion devices
connected to the internet.
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8. PRODUCTSBrand diversity and innovation

9. What brands are the leaders in Internet of Things?
You are in good company! These are big companies making big moves in the space.
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10. HOME IS WHERE THE SMART IS;
with home focused products leading the IoT market.
LED Lightbulbs
Connected ovens
Coffee makers
Dog feeders
Garage Doors
Outlets
Switches
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Smoke alarms
Thermostats
Piggy banks
Cars
Watches
Fitness trackers
Beds

11. These devices aren’t new but the Internet is
changing the way we use them on a daily basis and
the functions that they can perform.
Individuals are purchasing these new bulbs, cars,
and watches every day and brands can tap into
that developing market.
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12. Smart light bulbs are not only about on/off functions
but also altering the environment you choose to be in
and interact with. Whether it is a bulb changing to the
music playing in the room or a light blinking when
your oven is preheated, smart bulbs have many
applications.
SMART LIGHT BULBS
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13. EDYN is a device that tracks the health of your garden to
maximize your plant growth. In drought stricken California, this
device can assist individuals in maintaining the beauty of their
home while being more conscious of the current environment.
EDYN
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14. Beyond schedules, a smart coffee machine will interact
with your watch or smart mattress
to know when you are waking up so it can brew coffee at
the perfect time.
How about a trigger that brews a cup
when it detects you’re sleepy?
The nest replaces the traditional thermostats allowing you to
change the room temperature, adjust your heating schedule
and view your energy use remotely
from mobile, tablet or laptop.
Additionally, it allows your environment to interact
with online services and be triggered based on online activity
such as tweets, cars approaching home,
and the status of your sleep cycle.
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15. INTEGRATIONMaking smart connections
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16. As the world becomes increasingly connected to the IoT in
the next five years, ever increasing amounts of data will be
generated. This gives brands unique insights into their
customers behaviours. Marketers will be able to predict
the development of new trends and target their social
campaigns towards them.
Watching habit data will become more democratized as
individuals stream from various sources: Netflix, Hulu,
Amazon, Crackle, Periscope, etc.
CUSTOMER ANALYSIS AND PREDICTIVE MARKETING
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17. The IoT will be invaluable in bringing social
media and healthcare closer together.
Patients will be able to connect easily to
professionals using social media tools and
health data will become more easily
accessible.
Example: The Withings Activite is an analog
watch that tracks movement, sleep and
swimming… with the option of sending that
data to your doctor and/or triggering
actions.
Wearables will become more diverse, as
fabrics become “smart” and connectivity
becomes the norm.
HEALTHCARE
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18. Products that take care of themselves so you
don’t have to such as the Poppy pour-over
coffee maker automatically tracks supply of
beans and orders more through Amazon
when you are getting low.
Integrations of devices with services
facilitate brand loyalty and lock users into a
convenience ecosystem.
ECOMMERCE
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19. The IoT is optimised for social
media use as new online micro-
communities develop for the users
of a particular device. This could
provider a richer context to a
human being’s everyday life.
COMMUNITY
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20. ACTIVATIONS
Examples of how brands are leveraging the IoT

21. Brands can form partnerships with smart product
manufacturers in order to tap into an existing customer
bases.
This will go way beyond FMCG refill orders, as a broader
variety of devices become connected
BRAND ACTIVATIONS & PRODUCT ENHANCEMENT
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22. Syfy partnered with Philips to integrate users’ Hue bulbs so they changed during the show 12 Monkeys.
LIGHTING & TELEVISION
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23. Hilton hotels has been installing mobile enabled keys to rooms to better allow tracking and convenience.
Actions could be next!
CONNECTED HOTEL
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24. After an earthquake in
California, Jawbone published a
report on how the quake
impacted Bay Area sleepers.
Tapping into this data can assist
with finding ideas
for future campaigns
and partnerships.
DATA, DATA, DATA
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25. WHAT COMES NEXT
Taking the Internet of Things wide AND making it social

26. WHAT NEXT
26
WEB 1.0 WEB 2.0 WEB 3.0
Computers
Talking to
Computers
People talking to
other people and
producing
dynamic social
content
Computers Talking
to Products
?
When connected
devices become the
default, the really
exciting stuff will
start to happen

27. WHAT NEXT
27
WEB 1.0 WEB 2.0 WEB 3.0
Computers
Talking to
Computers
People talking to
other people and
producing
dynamic social
content
Computers Talking
to Products
!
Everything and
Everyone Talking to
Everything and
Everyone

28. It’s likely that existing social platforms will embrace the
IoT, along with the users they’re eager to keep engaged
with their wider offerings.
The IoT currently focuses on individual users’ device
ecosystems, but as it matures, look for IoT to:
● Incorporate more sharing and content creation
mechanics
● Empower user collaboration and creativity
● Pioneers new ways to create seamless buying
AND sharing experiences
●
What’s for dinner? Soon enough, you might be able to
browse your oven’s built in recipe library, order the
ingredients in app and then share a photo of your latest
culinary exploit with guests directly from an in oven
camera.
NEW WAYS TO CONNECT
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29. Does your oven letting you know that you have a new
Snapchat sound appealing? Probably not, but a light bulb
flashing when your phone is ringing in another room has
obvious appeal.
More connected devices and more will mean that users
will be as connected as they want to be. 2nd and 3rd
screens will have to compete with 4th, 5th and 6th
screens.
As consumers connect their homes and lives like
never before, brands will need to find ways to
step up and provide value in new contexts,
without overstepping their bounds or
overstaying their welcome.
COMMUNICATION EVERYWHERE
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30. BARRIERS & CONCERNS
Hurdles but not insurmountable

31. If your whole house becomes IoT
enabled, could hackers infiltrate and
control your home? Security issues
are going to be a huge challenge,
especially when smart locks are
involved.
SECURITY
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32. At the moment there are a half dozen wireless standards for
connected devices but interoperability is critical moving forward.
Hubs and certain device manufacturers are solving this and 2015
is a huge year for inter-device compatibility.
INTEROPERABILITY
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33. Who owns the data from your devices and
how could companies and other people
use it?
● Wearable data and
location tracking
● Energy usage habits and home
location awareness
DATA OWNERSHIP
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34. What should my brand do?
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35. The age of integrated products has arrived, but it might take a while for all consumers to embrace it.
The next five years are going to be crucial for the development of the IoT.
Apple, Samsung, Philips, GE, and Honeywell and Google are integrating their technologies into devices that are starting
to ship TODAY.
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36. Is your product/service
smart and connected?
Or can it become so?
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37. Device connectivity will become the new norm
How can you develop your product in a way that benefits the
customer and makes their experience
of using the product easier and more rewarding?
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38. Involve web developers and IoT architects that can
best integrate products, services, and the X factor
that makes them unique together.
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39. THANK YOU
talktous@wearesocial.net