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CONTENTS




INTRO                                     03


IN THIS REPORT                            04


WHAT IS START UP STIRLING?              08-09


PROTOTYPE 1                             12-15


WHAT WE LEARNED                         18-21


THE PLACE STATION                       24-25


THEMES                                    27


ARTS & CRAFTS                           28-31


ENTERTAINMENT                           32-35


FOOD & DRINKS                           36-39


IT AND TEACHING                         40-43


KITS & YOUTH                            44-47


OUTDOOR IDEAS                           48-51


PUBLIC SERVICES                         52-55
SHOPPING & RETAIL               56-59


BUSINESS VENTURES (EXISTING)    60-65


THE CITY LAB                    66-69


CASE STUDY ONE: DUNBAR BAKERY     72


CASE STUDY TWO: TOTNES            73


CASE STUDY: MULTIPLE            74-77


WHAT NEXT?                      80-81


COLLABORATIVE IDEAS             84-91


THANK YOU(S)                      94


APPENDIX                          95
INTRODUCTION




     Start Up Street is a project being run by Stirling Council, Architecture and
     Design Scotland and developed in partnership with Snook, a Service Design
                             and Social Innovation outfit.

    This report has been collated by Snook. It details a series of sessions held in the
     Stirling arcade that brought together public and private sector organisations,
      local business, entrepreneurs, creatives, and the general public to unpack the
     concept and take an asset based approach to generate venture ideas to go into
                               shop fronts on King Street.




4
IN THIS REPORT




In this report are learnings from the sessions, documentation of the ideas that
            were generated and a plan of next steps for the project.




                                                                                  5
WHAT IS
 START UP
  STREET
STIRLING?
WHAT IS START UP STREET?




    Startup Street is a new way producing a meaningful             into dancing.
    change in Stirling; taking all the good stuff that already
    exists in Stirling and connecting it together in a new way.    King Street currently has several empty units.
    We believe Start Up Street is something worth getting          The first shop could be a dance studio; sponsored by
    really excited about.                                          Adidas and aimed at training people to learn how
                                                                   to dance for the upcoming ballroom event. Stirling
    It is currently in development to work out how we make         university could run the second and third shops: one
    Start Up Street a service run by the council for the           which holds textiles workshops in the space, making
    people who live and work in the city. Andy Kennedy, city       dresses for sale and for rent and curtains all for the
    centre manager of Stirling Council is championing the          ballroom, and the second bringing computers and
    project. Diarmaid Lawlor from Architecture and Design          technical equipment to the space to train people in using
    Scotland is our knowledge and city expert and Snook are        graphics programs. This could be done through making
    supporting the project to turn the concept of Start Up         posters and marketing campaigns for the ballroom. A
    Street into a service for the city that works for the people   bagpipe shop could occupy the fourth shop; making the
    involved in using and running it.                              pipes and providing craft facilities whilst the University
                                                                   textile shop makes the bags. They could produce a range
    The project began through conversations in early 2011          of pipes to be played at the Ballroom event and make
    that something could be done with King Street and the          little ornamental pipes to sell to the tourists. The fifth,
    closed shop fronts. If start up business could replace the     sixth and seven shops could link in too, bringing the buzz
    covered shop fronts a sense of vibrancy could be injected      back to King Street.
    into King Street. A project was developed over the
    summer to pull together ideas and a process that could         So what does all this mean to the economy of Stirling?
    mobilise a community and build a service to make Start         It means people utilise their skills to help each other
    Up Street work.                                                and goods get sold. Dresses, bagpipes,souvenirs, Adidas
                                                                   shoes, ballroom tickets, film tickets, even a new business
    The project seeks to run prototypes up to the June 2012,       – meanwhile all of this is tackling a bigger social need of
    then to have a functioning service in place, embedded in       trying to encourage health and wellbeing.
    Stirling Council that can grow over time.
                                                                   And it involves everyone. Young kids, Stirling’s locals,
    Stirling has its up’s and its downs. It has a rich historic    it’s university, the archivists who keeps it’s history alive,
    background attracting tourists from around the world.          corporate companies here to bring in more money,
    For it’s citizens however, there is a really big gap           business gateways and young emerging talents.
    between rich and poor and a pockets of unemployment
    which Stirling council want to fix. They want to bring         The culmination of all of these resources, assets and ideas
    meaningful economic activity to Stirling’s citizens,           will result in the space on King Street being transformed.
    especially it’s young people and in their own words are        This wont be a quick fix, but with your help we can help
    “determined to tackle this.”                                   rejuvenate Stirling into a hub of activity.

    We think the most exciting, worthwhile and                     We think Start Up Street could work like this;
    accomplished part of Stirling is found in it’s people. In
    you. You possess the knowledge and the skills necessary        * Short and long term leases for ventures from 1 day, one
    to help transform the future of Stirling. Imagine a street     week, one month to 6 months and a year
    where this local skill and knowledge is brought together
    to create something bigger. Something better. Stirling         * Shared spaces delivering similar ventures, themed into
    has the street – King Street. Now it just needs ideas to       food, arts and crafts, retail
    fill it.
                                                                   * Run by a City Lab that takes ventures, ensures they
    As one example, Stirling could be the first to tackle the      have a rigorous business case and are right for King
    rising issue surrounding health and wellbeing in Scotland      Street to deliver both social and economic value
    head on using the City Lab as a hub to come up with the
    idea of reopening the Ballroom and getting people back


8
9
PROTOTYPE
    ONE
1
1
PROTOTYPE ONE


     The project plan for Start Up Street consists of 4           how these could be made a real possibility. Ideas were
     prototypes being run up to June 2012. We will be testing     generated on how a City Lab could operate to support
     the concept by running workshops and then ventures in        the process of ventures going into shops
     available spaces to see in practice how this works.
                                                                  Idea Generation with a Commercial Context
     As part of our first prototype held at the end of August,
     we ran for four days from Wednesday to the Saturday          This event was about bringing local business together
     inside the old Inland Revenue building inside the Stirling   and seeing how they could add value to their own
     arcade. We ran two street interventions which were           enterprise by working with one of the ideas posted. It
     concentrated on getting the public on-board to give their    also looked at the large commercial context around how
     opinions on King Street and the concept. We ran three        King Street could become an offer to different customer
     ticketed events where we had a wide range of people          segments from around Scotland
     attend development workshops to discuss the concept
     and consider how it might work in practice.                  Doors Open Day
     The development workshops consisted of;                      This day was open to anyone who wanted to come and
                                                                  view the work and give their opinion on the concept.
     Thinking about Ventures
                                                                  The rest of this report details the findings from each
     An event to look at what assets in the city means and        session and the ideas/thinking that was generated by all
     how this translates into ventures inside shops               those who took part.

     Exciting Idea Generation

     This event was to look at existing ideas generated and


12
13
14
15
WHAT
    WE
1
    LEARNED
1
WHAT WE LEARNED



     The development so far of Start Up Street pre prototype      small team, ideally packaged up as a social enterprise.
     1 had consisted of conversations between the lead            The role of the city lab was to understand customer
     partners and a continuation of the work generated at         needs and translate these into ventures run in shops by
     the Urban Ideas Bakery held in October, 2010. The            the public. To run this the majority agreed that Start
     team had several assumptions on how the concept could        Up Street needs an on the ground admin who’s focus is
     work in practice so that an animation and description of     on running this process and maintaining relationships
     Start Up Street could be generated as a starting point for   between interested parties, Stirling Council and local
     discussion/development.                                      business.

     You can find this animation on the blog: http://             This role was considered as either an investment from
     startupstreetstirling.wordpress.com/about/                   an organisation like Creative Scotland, to pay for a part
                                                                  time admin to work with the development partners until
     The following is a list of key learnings we took away from   June 2012 and then continue the project on. The second
     running the first prototype.                                 options was to look for people within Stirling Council
                                                                  and develop a new/additional role for them to run Start
     Start Up Street needs a ground team                          Up Street in the city centre.

     The success of Start Up Street needs a ground team,          The role of keeping momentum and interest in Start Up
     at least one person day to day working on the project.       Street was discussed as having to be by someone local
     As part of the Exciting Idea Generation workshop,            from Stirling currently, or willing to base themselves in
     discussions had commenced on the role of a City Lab,         the City.
     which would be located inside the arcade and run by a


18
“I’d be really happy to run this and I have some
       ideas on how it would make money but I’d need
       support to make this happen with the numbers”




Utilising existing talent                                     ventures and develop a concrete business plan. Start Up
                                                              Street will take this need into consideration into the final
As part of the prototype we worked with Place Station to      blueprint to ensure that;
map assets in terms of open spaces, support and ideas and
place these on a google map around Stirling. Through          Participants understand what Start Up Street needs to
open invitation we met a range of exciting people with        achieve, what the aim is for running a venture
skill sets that could help set up Start Up Street in return   People don’t just tick boxes to run a venture
for spaces and opportunities within the project. Web          Ventures deliver both a social and economic value to the
development and marketing skills are key to helping the       street and city
project set up and this offer was made explicit by several
people that if they could be given the use of the Inland      Themes and collaboration
Revenue arcade space that these could be swapped for
development time.                                             There was overlap with venture ideas, either with the
                                                              theme or similar idea. We’ve outlined the themes in this
Investment from Public Sector                                 report in the following pages.
                                                              Discussions focused on how shop spaces would have a
Public sector organisations were in attendance at the         shared function so that people could run ventures around
workshops and during discussions on the concept of the        their day jobs. Similar ventures could be housed into one
City Lab it was discussed that public (and private) sector    space to ensure that;
organisations could invest money into venture spaces to
open them up for people to run pop up business. The           Spaces were open the majority of the day
condition would be that if they had targets to meet and       Ventures provided multiple offers of product / service /
the ventures could help fulfil these then they would be       experience
able to invest. For example, if the local police had to       The responsibility of running a space could be shared
drive youth crime down then they could invest some of
the budget allocated to this aim into a shop front on the
condition that the venture(s) that filled the space would     Understand the customer base
run a set of diversionary activities for young people that
would help work towards the investors target. This type       From the Idea generation with commercial context day,
of capital investment would allow shops to be opened up       we worked with business owners and Stirling Castle to
and kitted out ready for launch. This idea will be taken      discuss the need to understand what customers the city
into the consideration of how Start Up Street could run.      currently attracts and to get smarter about attracting new
                                                              customer segments to the city. A theme that developed
People need business support                                  through this workshop was to run ‘King Street offers’ so
                                                              ventures had to work together to deliver under a theme
The prototype developed many venture ideas for the            or concept at certain times of the year. The idea behind
shops. What lacked was the business thinking to give          this was to make Kind Street a vibrant and attractive
the ventures rigour. Participants had a good grasp on the     place to visit from other local areas and further afield to
concept of selling products or services to produce profit     Edinburgh, Glasgow and Dundee.
but many admitted they’d need support to deliver the


                                                                                                                             19
PROJECT GOALS



     From initial discussions we wanted Start Up            * Teach people to use computer aided modelling
     Street to meet economic, social impact and skill       software and create models
     development aims. We want ventures to be
     sustainable and make money, whilst delivering social   * Sell parts to hoovers, bespoke pieces for products
     impact, to give back to Stirling. Skill development    that were missing / had to be bought online.
     is another of our core aims for the project.
     On the Saturday public day of the prototype we met     * Sell products, models made from machine that the
     a local who works with a 3D modelling machine.         company have developed

     One concrete example we discussed with him was         * Produce models made by the public
     bringing in the 3D modelling machine from his
     company into a shop front, which could operate         * Create bespoke pieces and sell these as products
     similar to a Fab Lab (A Fab Lab is generally
     equipped with an array of flexible computer            For Start Up Street, this would be an ideal venture
     controlled tools that cover several different length   which would provide value on multiple levels,
     scales and various materials, with the aim to make     economic, social and skills development.
     “almost anything”) * Wikipedia

     If this machine was brought into the city centre the
     company could offer both products and services;


20
21
1
THE
  PLACE
STATION   1
THE PLACE STATION


     Start Up Street has been road              managed by the community.                 We broke down the assets into
     testing the Place Station as a way         Add an Idea for transforming local        six categories that people could
     of documenting ‘assets’ onto google        services.                                 add from; Knowledge, Idea, Place,
     maps. We took an ‘assets’ based            Propose new uses for available land and   Person, Skills & Support.
     approach to generate ideas. This           buildings.
     allowed us to think realistically          Comment on and offer to support an        We were surprised by the amount of
     about what support and knowledge           Idea or Proposal for a Place.             support both in terms of people and
     we have to develop the ventures.           Find pro-bono supporters where they       their knowledge, with many people
     During or first workshop we began          live to put their Ideas and Proposals     adding existing organisations to the
     with the asset map which allowed           into practice.                            map who felt they could be of use to
     people to think firstly about what         The Place Station has been developed by   King Street.
     they could contribute to the open          the Asset Transfer Unit and Effusion.
     spaces on.                                                                           We trialled posters with RFID tags
                                                The Asset Transfer Unit helps to          and URLS to the Place Station on
     What is Place Station?                     empower local people and organisations    the streets but the uptake on this
                                                to transform land and buildings into      was low. There were 64 hits to Place
     The Place Station introduces owners        vibrant community spaces whilst           Station via QR code on posters put
     of land and buildings across the UK to     supporting the development of a           up around King Street.
     social and community entrepreneurs         thriving third sector.
     with ideas for transforming their local                                              The majority of these hits to Place
     area - providing a space where people      By searching for Stirling you can         Station took place when the posters
     can:                                       see everything geographically             were put up at the end of August/
                                                located that we added to our asset        beginning of September.
     Search for land and buildings              map during the Stirling arcade
     Add a Place they’d like to see owned and   workshops.


24
ADDITIONAL OPPORTUNITIES


As part of the next stage of             easy to use, and documents support
development, we are looking at           and ideas to the spaces available for
platforms like, Ushahidi. It is a tool   ventures.
to easily crowd-source information
using multiple channels, including       By documenting the knowledge,
SMS, email, Twitter and the web.         ideas, venues, people, skills and
                                         support in this way, we can pull
Ushahidi is a nonprofit technology       together all the resources available
company that develop free and open       into one comprehensible format.
source software for information
collection, visualization and
interactive mapping.

It has a sister product Crowd Map
which allows you to customise the
platform. IRISS, (the Institute for
Research in Social Services) has
recently developed an asset map
on this platform which shows their
own breakdown of assets and a
customised add section.

Our intention will be looking at
how we can pull assets into a Start
Up Street website which is clear,


                                                                                 25
1
    THEMES
THEMES



    We have broken the themes down into nine categories and the
  following pages give you an idea of ventures that were generated by
                             participants.

   Many ventures were similar in idea or theme so we are taking into
consideration that some shop fronts would have similar ventures sharing
                               the space.




                                                                          27
1
ARTS AND CRAFTS




 “My role is Start Up Street will be to organise
 and produce a social hub that makes high quality,
 local products.” Eric Lewis




“I would like King Street to have a craft
shop with skill swap events.”




 “My role in Start Up Street will be to open up
 the possibilities of craft in the 21st Century.”




                                                     29
Bespoke Jewellery                                    Workshop for Disabled Artists


     I’d Start a:                                                 I’d Start a:
     Bespoke Jewellery Shop                                       Workshop and retail space for disabled artists.

     Who are your customers:                                      Who are your customers:
     Locals and Tourists.                                         Disabled artists, general public, peer groups.

     What is it:                                                  What is it:
     A jewellery shop offering quality handmade jewellery by      A financially sustaining art opportunity for disabled
     Scottish designers.                                          artists selling their works.

     Values delivered:                                            Values delivered:
     Skills, one-off items of jewellery, customers can order to   Cultural engagement, step towards employment for
     suit their individual tastes.                                disabled artists, high profile project promoting equality.

     Run time:                                                    Run time:
     Evenings on a regular basis.                                 One year onwards.

     Resources:                                                   Resources:
     Jewellery tools, workshop, local jewellers, business         Space, sink, artists, volunteers for facilitating and curating
     experience.                                                  materials, adequate disabled access and good lighting.

     Outputs:                                                     Outputs:
     Goods to sell, experience for free lance or start up         New skills, skill sharing among artists, allows an artist
     jewellers, individual customer experience.                   community to develop, goods to sell and offers experience
                                                                  in retail and business.

                                                                  Contacts:
                                                                  Sarah Pearson (Artlink Central).




30
3D - Printing/Gallery Space                                              Arts Materials


I’d Start a:                                                    I’d Start a:
Manufacturer in Three-Dimensional Printing/Gallery              Art Materials Shop
Space.
                                                                Who are your customers:
Who are your customers:                                         Student from Forth Valley College (from 2012), artists,
Students, hobbyists, local people looking for arts, tourists.   locals and tourists.

What is it:                                                     What is it:
A shop offering three-dimensional printing facilities and       Shop selling art materials.
a gallery space.
                                                                Values delivered:
Values delivered:                                               A local resource which is not currently available.
Artists models and final goods, local manufacturing
service.                                                        Run time:
                                                                Unlimited.
Run time:
Unlimited.                                                      Resources:
                                                                A franchise, e.g. Millars Art Shop in Glasgow, would
Resources:                                                      make a commercial venture.
Three-dimensional printer, space.
                                                                Outputs:
Outputs:                                                        Goods to sell. Could be linked to an ironmongers or
Customised products and models, satisfied customers,            hardware store.
goods for sale.
                                                                Contacts:
Contacts:                                                       Sarah Fraser and Sara MacMillan.
LA models?




                                                                                                                          31
1
ENTERTAINMENT




 “If you are not into chart music then there is
 nowhere to go”



“I would like King Street to have more
entertainment for over 30’s to socialise and
mix with people around the same age.”



  “My role in Start Up Street will be to co-ordinate
  people together for the right reason for GREAT
  outcomes”




                                                       33
Roller Disco                                                     Bike Hire


     I’d start a:                                                    I’d Start a:
     Roller Disco                                                    Bike Borrow Shop at the station

     Who are your customers:                                         Who are your customers:
     Young people, families, potential to attract visitors from      Tourists arriving by rail/bus
     all over Scotland
                                                                     What is it:
     What is it:                                                     Bike rental shop
     Learn to skate, hire skates and meet with friends.
                                                                     Values delivered:
     Values delivered:                                               Tourists can access more of Stirling
     Activity, meeting place, learn new skills, link into creative
     industries                                                      Run time:
                                                                     3 months/seasonal
     Run time:
     At least one year, set nights                                   Resources:
                                                                     Bikes, storage space
     Resources:
     Suitable space and flooring, skates, lights, music              Outputs:
     equipment, health and safety, promotional materials,            Rentals, repairs, building bikes, organising bike routes/
     staff.                                                          trips to tourist locations and provide a tourist hub at the
                                                                     station.
     Outputs:
     New skills such as roller skating and DJ-ing, sense of          Contacts:
     community, selling tickets. This could link into a cafe or      Bruce Newlands
     arts setting and also links in with current trend in Roller
     Derby. Space could also be used for fitness or dance
     classes when not in use as roller rink.

     Contacts:
     Zara Kitson




34
Shopfront Cinema                                   Stirling Superhero Supply Store


I’d Start a:                                                I’d Start a:
Shopfront Cinema                                            Stirling Superhero Supply Store

Who are your customers:                                     Who are your customers:
Film producers, talent scouts, anyone with interest in      Kids, families, NHS, health, skills and training.
film.
                                                            What is it:
What is it:                                                 A franchise linked with Brooklyn Superhero Supply
7 x 15 min films projected in the empty shop fronts.        Store and link with public spaces.
Experienced on the street with on-street music pulling
the films together and mixed food in shops.                 Values delivered:
                                                            Tackle youth pathways, identified in SDA, open for
Values delivered:                                           business.
Film sales, talent publicity, evening economy, reputation
value.                                                      Run time:
                                                            Weekly/daily.
Run time:
Quarterly – linked with open competition for film-          Resources:
makers and local business.                                  Teachers, listeners, mentors, makers, producers, talent
                                                            scouts, kids, branding, marketing, graphics, connecting to
Resources:                                                  enterprise spaces.
Film-makers/ideas, traffic management, local deals with
restaurants, marketing, branding, media/PR, health and      Outputs:
safety management, street entertainment.                    Skills, training, confidence, knowledge pathway,
                                                            products/goods.
Outputs:
Street experience, deals with local businesses, cinema/
events managers skills, website, maybe linked to
Kickstarter.




                                                                                                                         35
1
FOOD AND DRINK




“I would like King Street to have a good cake shop
with ingredients, decorations and an order service”




          “I would like King Street to have a
          farmers market with fresh produce.”




 “I would like King Street to have more support
 for late night food and drink options.”




                                                      37
Historic Bakery                                                  Bistro


     I’d Start a:                                                Who are your customers:
     Historic French Bakery                                      Locals and visitors to the area

     Who are your customers:                                     What is it:
                                                                 A slow food venture with fresh home grown foods sold in
     Locals, tourists, commuters
                                                                 the bistro
     What is it:                                                 Values delivered:
     Mary Queen of Scots bakery, staff in historic costume,      Good simple food, healthy, supports local producers
     traditionally styled venue and goods
                                                                 Run time:
     Values delivered:                                           Permanent
     Promote history of Scotland and freshly made produce
                                                                 Resources:
     Run time:                                                   Contacts with producers, kitchen, staff, people to run co-
     One year                                                    operative model. Adult volunteers keen to develop work
                                                                 skills (adults recovering from mental health), contacts
                                                                 with local producers of art and food.
     Resources:
     Shop, possibly rent free to try, staff, costumes, advice
                                                                 Outputs:
     from historic Scotland in order to create authentic feel    Food and other associated local produce, offers a quality
                                                                 food experience for visitors/tourists which is not offered
     Outputs:                                                    at the moment.
     Attracts tourists, benefits other local businesses, keeps
     Scottish history alive and relevant, an experience for      Could promote local art and produce, involve adults
     visitors, fresh produce on sale                             recovering from mental illness to build confidence
                                                                 and gain experience in food preparation and hygiene,
     Contacts:                                                   preparing volunteers for paid employment.
     Mandy Beer
                                                                 Adults trained at the L.M.I.B Sunlite Cafe (a cafe
                                                                 currently run with volunteer recovering from mental
                                                                 illness to build skills) could progress from Sunlite to
                                                                 Bistro. Sales of food and produce. Bistro could take a
                                                                 commission from artworks sold on the premises.

                                                                 Contacts:
                                                                 Julie Law




38
Roamin’ Restaurant                                             Farmers Market


I’d Start a:                                                I’d Start a:
Roamin’ Restaurant                                          Co-op, Farm Market, ‘Meet Your Meat’

Who are your customers:                                     Who are your customers:
‘Foodies’, evening customers, tourists, locals              General public

What is it:                                                 What is it:
7 x special food restaurants with different cuisines all    Local food – fruit, vegetables, meat and fish for sale
made from produce sourced as locally as possible.
                                                            Values delivered:
Sampling sessions and local restaurants teaming up.         Skills, reconnecting with where food comes from, link in
Could link people from diverse backgrounds and the          with local growing communities
university.
                                                            Run time:
Values delivered:                                           Weekly or Bi-Weekly
Markets local food, builds skills in food industry, links
different group within the community                        Resources:
                                                            Local suppliers
Run time:
Monthly                                                     Outputs:
                                                            Tours to gardens/farms, skill developing workshops.
Resources:                                                  Could also link to the Winter Trade Fair idea.
Temporary kitchens, catering skills, marketing, PR,
branding, environmental health, food suppliers, local       Contacts:
deals and businesses                                        Sarah Ferguson

Outputs:
Food products, evidence of what can be done using local
produce, new reputation for Stirling in the food industry




                                                                                                                       39
1
IT AND TEACHING INITIATIVES




“My role in Start Up Street would be to contribute
to business and IT support.” Cameron Rae




“I would like King Street to have something for
the youth community to get involved in the larger
community.”




       “I would like King Street to have a
       shop for young people to train and
       learn new skills.”




                                                     41
Communal Office Space                                            Networking Space


     I’d Start a:                                                    I’d Start a:
     Communal Office Space                                           Young Business Networking Space

     Who are your customers:                                         Who are your customers:
     Graduates, entrepreneurs                                        Freelancers

     What is it:                                                     What is it:
     A space where start up businesses can rent a small space        A place to work, share knowledge and network.
     in a communal area
                                                                     Gives freelancers an opportunity to share their work to
     Values delivered:                                               others and gain feedback.
     Employment opportunities, knowledge sharing
                                                                     Values delivered:
     Run time:                                                       Skill share among freelancers
     Several years
                                                                     Run time:
     Resources:                                                      Permanent
     A suitable physical space, basic office facilities, marketing
                                                                     Resources:
     Outputs:                                                        A small space, equipment, freelance businesses
     New businesses, social enterprises, gained knowledge and
     skills, networking opportunity for new businesses.              Outputs:
                                                                     Opportunities to learn new skills, experience working in
                                                                     a shared space




42
Social Media Training Centre


I’d Start a:
Social Media Training Centre

Who are your customers:
Anyone with an interest in learning about social media

What is it:
A space to teach individuals about social media such as
Facebook, Twitter, etc.

Values delivered:
Training and skills

Run time:
Two days

Resources:
A suitable space, equipment, teachers

Outputs:
New skills




                                                          43
1
KIDS AND YOUTH




“My role in Start Up Street would be to energise
the community” Mandy Beer




“I would like King Street to have a new social
enterprise like “Good Green Fun”. A Stirling
based, not for profit which sells donated toys and
goods at a reduced price.”




       “I would like King Street to have a
       shop for young people to train and
       learn new skills.”




                                                     45
Kids Studio                                                    Toy Library


     I’d Start a:                                                   I’d Start a:
     Kids Studio                                                    Toy Library

     Who are your customers:                                        Who are your customers:
                                                                    Families with smaller children
     Kids aged 3 – 16 years
                                                                    What is it:
     What is it:                                                    Place which lends children’s toys and goods to families
     Studio for kids running a healthy eating/smoothie bar,         with social meeting and playing spaces for kids and
     free running and ‘fitkid’ classes                              parents. Could host events like storytelling, craft, etc.

     Values delivered:                                              Values delivered:
     Cool place for kids to learn about fitness, just for kids to   Environmentally friendly, less expensive for families and
     meet other kids                                                less waste going to landfill.

     Run time:                                                      Run time:
     Unlimited time                                                 Over a year with one off events

                                                                    Resources:
     Resources:                                                     Toys, space, volunteers/staff
     Support from Active Stirling, Stirling Council, staff,
     qualified kids fitness instructors, UK Lazy Town trainer/
                                                                    Outputs:
     Fitkid, space for exercise activities and food and smoothie
                                                                    Loan of toys and goods, skills in storytelling and craft,
     bar                                                            experience for kids and parents, environmental awareness.

     Outputs:                                                       Contacts:
     Learning about fitness, health of community, positive          Zara Kitson,
     experience for kids
                                                                    I’d work with: Zara Kitson (Toy Library)
     Contacts:
     Mandy Beer                                                     My group could provide interior murals, wall hangings,
                                                                    artwork, classes for kids and parents to take part in.

                                                                    Values Delivered:
                                                                    Murals, skills in teaching and working with families,
                                                                    decorative artworks and wall hangings.

                                                                    Contacts: Julie Law



46
Rock School


I’d Start a:
Rock School

Who are your customers:
Youths in the Stirling area, particularly youths from low
income families unable to afford individual tuition

What is it:
Opportunity for young people to learn about music and
develop skills.

Values delivered:
Skills, could help with individuals interested in musical
related career, communication, teamwork, providing
a space for youths that will interest and engage them.
Working against exclusion, learning new skills

Run time:
Provisionally for one year.

Resources:
Musical equipment, teachers, soundproofed spaces

Outputs:
New skills and experiences

Contacts:
Carolyn Hamilton




                                                            47
1
OUTDOOR IDEAS




“I would like Stirling to really push the potential
for outdoor activities in the area.”




“I would like King Street to have an experience
centre with skydiving, paint balling and
mountaineering.”




      “I would like to see some more outdoor
      activity clubs being brought into the
      area to support the youth”




                                                      49
Sculpture School                                            Tree Production


     I’d Start a:                                               I’d Start a:
     Sculpture school                                           Tree Production Service

     Who are your customers:                                    Who are your customers:
     Tourists, creatives and hobbyists                          Council and the surrounding area of Stirling

     What is it:                                                What is it:
     A school based at Hills Quarry teaching sculpture out of   A service which would plant new trees, re-populating the
     Wallace sandstone from the quarry.                         upper hillsides

     Values delivered:                                          Values delivered:
     Training, leisure, art and craft skills                    Improve the local landscape, environmental benefits

     Run time:                                                  Run time:
     Monthly                                                    Unlimited

     Resources:                                                 Resources:
     Tools, workshop, teaching staff, health and safety         Sapling varieties that will grow in this climate and soil
                                                                type, people, time
     Outputs:
     Goods, art, public sculpture, teaching new skills, stone   Outputs:
     repairs and tourist goods.                                 Limits deforestation, re-populates the upper hillsides,
                                                                would give city dwellers a link to the countryside as more
     Contacts:                                                  people are moving out of cities and going back to more
     Bruce Newlands                                             traditional ways of life. Links into community woodland
                                                                project.

                                                                Contacts:
                                                                Gordon Bruce




50
Community Woodland                                               Allotment Space


I’d Start a:                                                 I’d Start a:
Community Woodland                                           Allotment Spaces

Who are your customers:                                      Who are your customers:
Citizens of Stirling                                         People who are in new housing, have ecological interests
                                                             or guerrilla gardening
What is it:
The citizens of Stirling being able to buy out areas of      What is it:
landscape                                                    Allotment available for citizens to rent and use to grow
                                                             fresh vegetables
Values delivered:
Leisure asset to citizens, skills, improving how the space   Values delivered:
is used and landscape of local area                          Grow your own food, gardening skills, food quality.

Run time:                                                    Run time:
Unlimited                                                    Unlimited

Resources:                                                   Resources:
Council permission, financial, people                        Areas of land too small for a farmer, perhaps Bridge of
                                                             Allan or Coxit Hill Community. Gardening growing
Outputs:                                                     scheme to help with gardening skills.
Community control over land use, development trust/
revenue, timber, food and biomass (a renewable energy        Outputs:
source). Possibility of link with Tree Production Service.   Creating “extended families” or community spirit, a
                                                             positive experience, sense of achievement when the food
Contacts:                                                    is eaten, urban farm, localism. This could link to Farmers
Bruce Newlands                                               market, an urban farm shop for people to sell any surplus
                                                             or share produce.

                                                             Contacts:
                                                             Gordon Bruce and Elaine Bruce




                                                                                                                          51
1
PUBLIC SERVICES




“My role in Start Up Street would be champion the
project with the local authorities.”




“I would like Stirling to move the market from
Port Street to King Street.”




           “I would like for the 54 &
           54A buses to serve King Street
           again.”




                                                    53
Joint Ventures                                           Debt Management


     I’d work with:                                              I’d Start a:
     Any proposed or existing business in the Stirling Council   Social Enterprise debt Management Service
     area.
                                                                 Who are your customers:
     Who are your customers:                                     Referred from credit union/adult literacy
     Anyone in the Stirling area thinking about starting a new
     business and EVERY local business.                          What is it:
                                                                 Clinic for those approaching or suffering debt issues,
     How would you work together:                                providing long-term support, 3-4 years)
     Workshops, one-to-one advice, website, helpline,
     information services, networking, events, property and      Values delivered:
     funding advice.                                             Improved budgets, reduced stress

     Resources:                                                  Run time:
     Business planning, training, signpost to funding and all    Long term
     areas of business support.
                                                                 Resources:
     Outputs:                                                    Money coach skills (Kevin Ferguson) and befriending/
     Presently assisting approximately 300 start ups per         moral support.
     annum. We have a customer client base of 2500+
     businesses.                                                 Outputs:
                                                                 Advocacy for clients, life/work/stress balance.
     Contacts:
     Jim Fraser (STEP)                                           Contacts:
                                                                 Kevin Ferguson




54
Local Guide Service                                               Stirling Promise


I’d Start a: Local Guide Service                               I’d Start a:
                                                               Stirling Service Standard “Stirling Promise”
Who are your customers:
Tourists, independent people looking for a different           Who are your customers:
experience.                                                    All customers of food, catering pubs.

What is it:                                                    What is it:
Provides local, authentic tours in and around Stirling.        A mutually agreed and enforced service which rates the
Designed for individuals or groups.                            standard of the venues/spaces. System could also include
                                                               rewards.
Values delivered:
Boost to tourism, commonly known and unexpected local          Values delivered:
knowledge, potential emphasis on young people.                 Much improved customer satisfaction.

Run time:                                                      Run time:
12 month pilot                                                 Daily

Resources:                                                     Resources:
Ability to collate all information and make it graphically     Mutual agreement, organisers, judgement panel/
appealing, volunteer to be tour guides, marketing              enforcers.
expertise, digital media expertise, some start up funding,
advice on social enterprise formation, link with Green         Outputs:
Map Organisation, link with Place Station website.             Rewards, indication of standards for customers, improved
                                                               experiences.
Outputs:
Animated shop front, visitors standing longer, spending
more, civic pride, new skills and expertise, possible social
enterprise, worldwide promotion through web and word
of mouth, an authentic experience.

Contacts:
Deborah Murray




                                                                                                                          55
1
SHOP/RETAIL




“I would like King Street to have more independent
shops instead of big brands.”




   “I would like King Street to have tourist
   places run by the local kids.”




     “I would like King Street to have flexibility
     for more independent traders to come into
     the city.”




                                                     57
Monthly Shop                                                 Vintage Shop


     I’d Start a:                                                 I’d Start a:
     Month by Month Shop                                          Vintage Shop.

     Who are your customers:                                      Who are your customers:
     Locals and visitors who seek individual, one-off products.   For ladies, young and old.

     What is it:                                                  What is it:
     A shop which changes month to month to offer a variety       A vintage clothes shop selling original second hand
     of products at different times of the year.                  clothes in good condition at a low price.

     Values delivered:                                            Values delivered:
     Would give businesses space to fail through a short          Attracts tourists, somewhere for old and young alike,
     commitment time, new and exciting for shoppers.              supports awareness on recycling.

     Run time:                                                    Run time:
     On a monthly basis.                                          Many years.

     Resources:                                                   Resources:
     New business start ups and ideas, people who already         Money, advice on business, accounts, small premises,
     produce goods in the area (e.g. Artisans), organiser.        branding, marketing, vintage clothing to sell.

     Outputs:                                                     Outputs:
     Goods to sell, experience for shoppers and businesses,       Clothes to sell, could run learn to knit or dressmaking
     allows start ups to gain experience and skills.              classes, skills swapping.

     Contacts:                                                    Contacts:
     Marion Levett                                                Sue Clow




58
Charity Incentive


I’d Start a:
Charity Shop Incentive.

Who are your customers:
All ages, locals and visitors.

What is it:
A high school run shop selling items as well as products
made by local artists or schools for a chosen charity.

Values delivered:
School kids could gain valuable experience in retail,
administration, advertising, etc. Helping them enter into
workplace or education. The money raised could support
local charities and hospital services.

Run time:
A year, provisionally.

Resources:
Individuals with retail experience, donated items,
suppliers of art and craft merchandise.

Outputs:
Goods to sell, new skills and experiences for high school
children.

Contacts:
Gemma from ‘Ruby in the Dust’ vintage shop.




                                                            59
1
EXISTING BUSINESSES




“I need help with initial organisation, set up and
start up funding.”




   “I would like King Street to have tourist
   places run by the local kids.”




     “I want support finding appropriate venues
     and opportunities for our groups at Artlink
     Central.”




                                                     61
Stirling Enterprise                                           Kraft (+)


     Existing Businesses                                    Existing Businesses

     Name:                                                  Name:
     Jim Fraser                                             Bruce Newlands

     Name of Business:                                      Name of Business:
     Stirling Enterprise (Employee)                         Kraft (Architecture Firm), Skirmishes (small Glasgow
                                                            based charity promoting the advancement of education,
                                                            the arts, heritage, culture & science, community
     Where is your business located?                        development and protection of environment. 2 years old),
     Step (Stirling Business Park)                          also a lecturer at RGU.

     What do you sell?                                      Where is your business located?
     Business start up and support services, property       Glasgow/Aberdeen
     landlords (commercial properties).
                                                            What do you sell?
     What are the difficulties?                             Service, goods, voluntary assistance, learning and
     No difficulties, just opportunities.                   collaboration.

     What support could be given?                           What are the difficulties?
     Kept in contact, could use support to find potential   Parking, security and competition with other like-minded
                                                            businesses.
     start ups who may rent properties.
                                                            What support could be given?
                                                            Kept in contact with, keen to be involved in community
                                                            development.

                                                            Customers we don’t have...

                                                            Name (persona type)
                                                            Contemporary culture tourist

                                                            Average age
                                                            18-35

                                                            Likely occupation
                                                            Creatives and professionals.

                                                            I’m not currently your client because...
                                                            Stirling is ‘old’ Scotland.

                                                            How can you reach this customer?
                                                            Organise local opportunities to gain support for
                                                            exhibitions and shows.

                                                            Where will you find this customer?
                                                            Edinburgh, Glasgow, Dundee.

                                                            What does this customer need in terms of service/
                                                            product/experience?
                                                            Something new, unique.




62
Halcro Design                                              Artlink Central


New business start up needing various levels of support.   New business start up, needing various levels of support.

Name:                                                      Name
David Halcro                                               Julie Law

Name of Business:                                          Name of Business
Halcro Design.                                             Artlink Central

Where is your business located?                            Where is your business located?
Stirling (Crowness Road)                                   Cowane Street

What do you sell?                                          What do you sell?
Handmade furniture                                         Services to vulnerable and disabled groups, within
                                                           Stirling area and throughout Forth Valley.
What are the difficulties?
Finding premises to work and finding outlets for my        What are the difficulties?
furniture.                                                 Finding appropriate venues and opportunities for
                                                           our groups.
What support could be given?
Expressed interest in starting up a community              What support could be given?
workshop, support with organising, funding,                Help with venues or organising and running their
connections with other like minded crafts people,          own gallery. Has expressed interest in taking part
could be the outlet for his furniture, advertising and     with other possible business ventures for cafe/gallery
marketing.                                                 spaces. Organising events, funding, marketing,
                                                           catering and food suppliers.
Customers we don’t have...

Name (persona type)

Average age
20-50

Likely occupation
Professional

I’m not currently your client because...
I don’t know about you

How can you reach this customer?
Develop a creative hub

What does this customer need in terms of service/
product/experience?
Products/experiences.




                                                                                                                       63
Ephemeron Studio                                                 A.N.S


     New business start up, needing various levels of support.   Existing Business


     Name                                                        Name
     Joe Hall                                                    Jose Garcia

     Name of Business                                            Name of Business
     Ephemeron Studio (Pre-trading).                             A.N.S.

     Where is your business located?                             Where is your business located?
     Scion house, Stirling.                                      Online between Scotland and Spain.

     What do you sell?                                           What do you sell?
     Artist collective/social enterprise project in              Online communities and psychological services.
     development.
                                                                 What are the difficulties?
     What are the difficulties?                                  Lack of visibility of entrepreneurs in the town.
     Identifying market/funders.
                                                                 What support could be given?
     What support could be given?                                Could not be found easily online, needs support
     Support with identifying his market, finding and            with marketing and advertising to raise business
     applying for funding, advertising and marketing.            profile.

     Customers we don’t have...                                  Customers we don’t have...

     Name (persona type)                                         Average age
     Professionals                                               16-30

     Average age                                                 Likely occupation
     30-50                                                       Student/ first job.

     Likely occupation                                           I’m not currently your client because...
     Academic, in the arts or business.                          Town is only for businesses and pubs. I don’t know
                                                                 how to find other people to talk, create and share
     I’m not currently your client because...                    knowledge.
     Commute home to Stirling but work and spend in
     Edinburgh and Glasgow.                                      How can you reach this customer?
                                                                 Creating a community of young people.
     How can you reach this customer?
     Give them an incentive to come into town, word of           Where will you find this customer?
     mouth. Marketing, visibility, improving commuter            On the internet.
     parking/train.
                                                                 What does this customer need in terms of service/
     What does this customer need in terms of service/           product/experience?
     product/experience?                                         An alternative way to find their interests.
     Good quality experience.




64
Thunkit Motorcycle Club


Looking for support in particular area.

Name
Rodney Pearson

Name of Business
Thunkit Motorcycle Club

Where is your business located?
31 Stirling Arcade

What do you sell?
Motorcycle related goods, for example, clothing,
safety helmets, toys, books and DVD’s.

What are the difficulties?
Limited parking facilities and the available parking
is expensive, low level of footfall, expensive shop
rent and no help for private businesses.

What support could be given?
Connecting to Jim Fraser, council, creation of
support network for local businesses, help with
increasing footfall into the arcade.

My Existing Customers....

Name (persona type)
Local young adults

Average age
18-30

Likely occupation
Low income occupations/households.




                                                       65
1
THE
CITY
 LAB   1
THE CITY LAB




     The City Lab had been part of the initial               and arranging events in response to ‘client’ needs.
     discussions about Start Up Street as fulfilling a
     problem solving role for the city centre to tackle      Opening Hours
     ‘wicked’ social problems. Through discussions at
     the Stirling arcade prototype the general consensus     City Lab could charge for use of the space on an
     was the ‘City Lab’ would be the engine and process      annual or pay per use fee, or in turn for volunteering
     behind getting ventures into shops.                     on Start Up Street ventures/helping to run the City
                                                             Lab.
     During one of the workshops we built a blueprint
     on how the City Lab might work in practice to           Raise a competition
     support Start Up Street.
                                                             Running competitions to attract solutions to
     There were several routes to being part of Start Up     complex problems in Stirling, or available spaces in
     Street that the City Lab could support. These were;     King Street and the arcade.

     Running a venture                                       Join    2
     Space is opened through funding and supporter           Ideas portal
     sets out criteria of what aims have to be achieved //
     Space made available online // Responding with an       City Lab could be an ideas portal attached to open
     idea for a venture // Pitching your idea to judges //   spaces available. This would be connected to the
     Developing business plan for venture // Setting up      assets available, that could be used to make an idea
     venture // Venture in shop front // Mentoring and       a reality.
     support // Venture ends
                                                             Adding assets
     Problem solving through the city lab
                                                             City Lab could collect assets in the city, in terms
     Problem is raised by organisation relevant to           of available support and time to work on Start Up
     Stirling // City lab team assembled to tackle issue     Street
     // Venture idea is launched online // Supporters
     respond both with funding and support to run it         Membership

                                                             Joining up to City Lab would allow use of the space
     Aware      1                                            and connected to a network of members in Stirling
     Connecting people;                                      Pledging funding
     City Lab was seen as having role to connect people
                                                             Organisations could pledge funding/capital to open
     to share ideas, solve problems an develop venture
                                                             spaces and lay foundations for ventures to solve
     ideas with business input and interested parties.
                                                             issues/create value for their agenda.
     City Lab would use different channels, with a core
     focus on social media to publish events that brought
     together people in Stirling.
                                                             Use     3
                                                             Business planning
     A core team would be involved day to day in
     running of City Lab, responsible for communicating


68
The City Lab could facilitate business planning and
the organisation for launching ventures on King
Street

Maintain ventures

The City Lab could maintain the venture calendar
to ensure King Street is running offers at time of the
year that work with the city

Event Space

The City Lab could operate as a central space to
hold events inside the arcade.

Grow         4
City Lab consultants

The City Lab could operate as a creative hub to
solve problems/develop opportunities for the city on
a consultant basis




1                      2                      3                       4                 5
        Aware                     Join                  Use                    Grow         Leave

Connecting People          Ideas portal           Business planning       City Lab:

Opening Hours              Adding assets          Maintain ventures       Consultants

Raise a competition        Membership             Event space             Volunteers

                           Pledging funding




                                                                                                    69
CASE
1
    STUDIES
1
CASE STUDY ONE
                                               Dunbar Bakery



     Established in June 2009, The Bakery, Dunbar              contributing to a total of £17,600 in equity
     came as the result of a push from the local               investment.*
     community who wanted to ensure that they had a
     bakery baking, and selling bread on Dunbar High           With investment secured, a local management
     Street.                                                   committee was established to run the bakery day
                                                               to day with a group including local entrepreneurs,
     Dunbar have a local community development trust,          experts in finance, marketers, community
     Sustaining Dunbar, and having agreed to fund              development and more.
     market research to investigate the demand for a
     bakery in the community, they concluded that there        To date, the business is owned by 300 people with a
     a bakery would meet the needs and demands of the          total investment of over £40,000.
     locals.
                                                               *Figures taken from Official website
     Sustaining Dunbar also helped prepare business
     plans for the bakery, as well as setting it up formally   http://dunbarcommunitybakery.org.uk
     as a sustainable community-run enterprise as
     Dunbar Community Bakery Limited.

     In July 2009, a community share issue was launched
     and within a month, 160 people had both shared,


72
CASE STUDY TWO
                                           Totnes



Believing in working to a ‘bottom-up’ approach,         being a “fundamental principle of Transition.”
Transition Town Totnes (TTT) is an “umbrella
organisation” and charity which consists of a variety   An extract from the website gives a clear indication
of local interest groups including food, building,      of TTT’s purpose and the value that they believe
housing, environment, education etc.                    they are bringing to the local community.

The network supports these groups to start local        “TTT exists for the people of Totnes and District
projects, mostly volunteer operated, but always         to help create thriving, healthy, caring local
community-led.                                          communities where people’s ways of life take into
                                                        account the needs of future generations as well
Projects are developed by members of the
                                                        as the present ones. Rising fuel prices, economic
community who are interested in the various,
                                                        uncertainty and climate change bring many
ongoing ventures and regularly arrange meetings
to come together to progress with the ideas, with       challenges. However, TTT focuses on these as
support and development from a Transition Towns         opportunities to increase personal and community
Totnes management group.                                well being, to expand our local economy, and to
                                                        establish ways of living that are in line with our
The model supports the notion that everyone             Earth’s natural systems.”
is needed, and that everyone should be heard.
Something Transition Town Totnes describe as            http://www.transitiontowntotnes.org

                                                                                                               73
The Causey                                                             PieLab


     “The Causey Development Trust aims to promote the                   “Founded in Spring 2009, through a partnership
     amenity and environment of the West Crosscauseway                   between the local nonprofit of Hale Empowerment
     area and promote education, learning and enjoyment for              and Revitalization Organization, Inc. (HERO) and a
     individuals who are either a resident or where their place          design collective known as Project M, PieLab came to
     of employment is in the area.”                                      life as a combination pop-up cafe, design studio and
                                                                         civic clubhouse with the mission of: ‘ Pie + Ideas =
     http://www.thecausey.org                                            Conversation. Conversation + Design = Social Change.’”

                                                                         http://pielab.org




                         Better Chesham                                                      Meanwhile Space


     “The aims of the group are to generate more footfall                “‘Meanwhile use’ is the temporary use of vacant buildings or
     throughout the shopping areas. Attract new retailers and            land for a socially beneficial purpose until such a time that
     restaurants into the town. Make Chesham a destination               they can be brought back into commercial use again. It makes
     shopping area. Promote a support group to help traders adapt to     practical use of the ‘pauses’ in property processes, giving the
     21st century trading conditions. The intention is to have a small   space over to uses that can contribute to quality of life and
     group of volunteer stakeholders that effectively co-ordinate the    better places whilst the search for a commercial use is ongoing.
     views the wider community such as shoppers, pressure groups,        Empty spaces are a blight to communities, a financial drain to
     councils, the new market co-operative and traders. The group        owners and stimulate wider civic problems. To us they are an
     will then initiate actions that help take Chesham forward.”         opportunity.”

     http://better-chesham.co.uk/                                        http://www.meanwhilespace.com


74
3Space                                                       Space Makers


“Our mission: ‘For all empty property to be recognised            “Space Makers is about bringing people together to
as an available resource that can deliver immediate social        reimagine the spaces in which we live, work and play.
benefits and be a catalyst for longer term regeneration’”         We work with local residents and businesses, artists,
                                                                  community groups, local authorities and property owners
http://3space.org/                                                to create inspiring regeneration projects that are driven
                                                                  by grassroots energy.”

                                                                  http://spacemakers.org.uk/




           Who own my neighbourhood                                                      The Hub


“Who Owns My Neighbourhood aims to give people a starting         “We believe that there is no absence of good ideas in the
point for getting things done in their own neighbourhoods.        world. The problem is a crisis of access, scale, resources
We hope this service will make it easier for people to have       and impact. So it felt vital to create places around
conversations about their local area and for us to answer each    the world for accessing space, resources, connections,
other’s questions by sharing what we know. We want people to
                                                                  knowledge, experience and investment.”
think about what personal responsibility we are each willing to
take for the place where we live, and how we might be able to
help each other to look after it.”                                http://the-hub.net

http://whoownsmyneighbourhood.org.uk




                                                                                                                               75
Empty Shops Network                                                       Positively Peebles


     “ Artists and Makers is also home to the Empty Shops                   “This initiative is being undertaken to promote the formation
     Network, which promotes creative reuse of the nation’s                 of a Business Improvement District in Peebles. The sole aim
     empty shops. Helping to create a DIY Movement, the                     of this initiative is to improve the business environment by
     Empty Shops Network shares resources like the Empty                    any practical means. A BID gives the businesses involved a
                                                                            collective voice & offers the opportunity to shape the future of
     Shops Toolkit to help artists and entrepreneurs to reclaim
                                                                            the area by implementing projects & initiatives chosen by them
     their high streets and turn private spaces into public                 for the good of the BID Area. Peebles has is now becoming
     places.                                                                more focussed on highlighting the positive aspects & marketing
     “                                                                      the vibrant and unique mature of the town more vigorously.”
     http://www.artistsandmakers.com
                                                                            http://positivelypeebles.co.uk/




                             Plunkett UK                                                    Growing Communities


     “The Community Shops Network website aims to provide a                 “We have created two main community-led trading outlets
     meeting point online for the many people actively involved in          - an organic fruit and vegetable box scheme and the Stoke
     community owned rural shops right across the UK. Whether an            Newington Farmers’ Market. These harness the collective
     employee, a volunteer, a member of a management committee              buying power of our community - allowing those small-scale
     or a professional adviser, the site is designed to act as a platform   farmers and producers to thrive. We believe that if we are to
     to enable you to participate actively, by getting involved in the      create the sustainable re-localised food systems that will see us
     discussion forums, contributing to the body of resources and           through the challenges ahead, we need to work together with
     links that are on the site, and working to develop it in ways that     communities and farmers to take our food system back from the
     meet your changing needs.”                                             supermarkets and agribusiness.”

     http://www.plunkett.uk.net/                                            http://www.growingcommunities.org/


76
Rural Hub                                                   Social Media Surgery


“The Hub is recognised as an example of best practice                “Social Media Surgery plus is here to make it easier to
for practical rural delivery - listening to the needs of rural       find and run social media surgeries to support community
businesses and responding to them.                                   groups, local charities and local active citizens.”
The Hub works hard to help farm and rural businesses to
                                                                     Placed as “informal gathering of people” Social Media
develop innovative, profitable and market-led enterprises. It
does this primarily in five key areas decided as a priority by its   Surgeries provide knowledge on use of social media tools
members, namely: Food, Rural tourism, Bio-energy & non-              including blogs, facebook, twitter etc.
food crops, Waste management & Core agriculture.”
                                                                     http://socialmediasurgery.com
http://www.ruralhub.org.uk




                            BikeLab                                                          Fallen Fruit


“BikeLab is a small group of dedicated volunteers                    “Fallen Fruit invites the public to bring home-grown or street
working in Greenboro, alabama to provide refurbished                 picked fruit and collaborate with us in making a collective fruit
bicycles to Hale County residents who lack                           jams. Working without recipes, we ask people to sit with others
transportation. Our goal is to recycle as much as possible,          they do not already know and negotiate what kind of jam to
                                                                     make: if I have lemons and you have figs, we’d make lemon fig
waste as little as possible, and reach as many people in
                                                                     jam (with lavender). Usually held in a gallery or museum, this
need as possible.”                                                   event highlights the social and public nature of Fallen Fruit’s
                                                                     work, and we consider it a collaboration with the public as well
http://www.bicyclelaboratory.org                                     as each other.”

                                                                     http://www.fallenfruit.org


                                                                                                                                         77
1
WHAT
NEXT   1
WHAT NEXT



     The plan for developing Start Up Street is to run a           blueprint to build a process of how ventures get in
     series of prototyped ventures inside shop fronts and          to shop spaces and run, supported by the City Lab.
     the arcade.
                                                                   In the coming months we will undertake research
     The first prototype was run in September 2011                 into the hub practices with experts in London.
     inside the arcade. This has given us insight into             Following that, we will be bringing together a
     how Start Up Street and the City Lab should be                development team to work on the blueprint of how
     run. We are now in the process of developing a                ventures operate.



                                                                       Jan 2012

       July 2011




        Open up first space                                                   Reopen first space    Open up second space
                                                            Evaluate




         Concepting                Research                                Design                   Prep       Prototype 2




        Understanding initial      Open up first                           Design Citylab                      Run citylab prototype
        concept                    prototype                               function and                        and first venture
                                                                           blueprint                           prototype in a shop fr
        Building first prototype   Run workshops with                                                          / arcade
        film                       community                               Design first
                                                                           service
        Building basic first       Outcomes                                blueprint for
        prototype of citylab       Establish citylab                       SUS

        Build basic asset map
        tech




                        Visual plan of SUS prototypes and service design process

80
By June 2012 we want to have an order book of                 After each prototype we will evaluate the successes
                        ventures and a robust blueprint in place. We are              and failures of each to redesign the blueprint and
                        working on bringing together a ground team who                launch more ventures.
                        can run Start Up Street on a regular basis.

                        The plan detailed here, shows our development plan
                        of opening shop fronts and interweaving city lab
                        into the process.




                                                                                                                               June 2012




                  Open up Third space                                           Open up Fourthspace
       Evaluate




                                                                     Evaluate




                                                                                                                                  Evaluate

                  Re-design         Prep   Prototype 3                          Re-design        Prep    Prototype 4




e                 Redesign and             Run second citylab                   Redesign and              Run
                  build in                 prototype and open up 2              build                     prototype and
ront              idea/shop                shopfronts / arcades                 rotational                fill up order
                  voting                                                        model for                 book for next
                  function to                                                   Stirling using            rotation
                  website                                                       stakeholders
                                                                                on                        Run first Start
                  Run first Start                                               goods/produc              Up Street
                  Up Street                                                     ts/services to            ‘rotation’
                  ‘competition’                                                 be produced               where there
                  to enter a                                                    in tandum                 is a collective
                  shop via the                                                                            output which
                  citylab                                                                                 links with a
                                                                                                          seasonal
                                                                                                          product/good/
                                                                                                          offer


                                                                                                                                             81
1
    IDEAS
1
1
BUSINESS IDEAS




“I would like to collaborate with other people to help
bring the arcade back to life.”




   “I’d like a hireable space that musicians
   could come and make use of.”




     “I’d like a space which could be used for both
     teaching and a space for renting or hot-
     desking.”




                                                         85
IDEA No.1                                                IDEA No.2


     Names of people who could work together:                 Names of people who could work together:
     Marion MacAllister, Sue Clow, Karen, Pearl               Fiona King, Nizar, Julie Law, Zara Kitson, Mandy
     McCourt, Tina and Gemma from Ruby in the                 Beer.
     Dust Vintage. (Could include Sarah Pearson and
     Julie Law as they look for spaces to display and         Name of Business:
     sell artworks on behalf of their disability groups or    Toy library with baby sitting network/crèche
     David Halcro, furniture maker)                           facilities.

     Name of Business:                                        Where would your business be located?
     Month by month shop.                                     In one of the disused shops on King Street.

     Where would your business be located?                    What do you sell?
     One of the empty shops on King Street.                   Loan children’s toys, babysitting service. Arts and
                                                              craft classes for parents and/or kids could be run in
     What do you sell?                                        conjunction with the Arts Hub.
     Clothing, accessories, artworks, anything people
     would like to sell in a short lease space.               What are the difficulties?
                                                              Finding suitable staff , or trustworthy babysitting
     What are the difficulties?                               network members to assure potential customers.
     Ensuring the space has a full calendar, making the
     space easy to adapt for a variety of purposes in a       What support could be given?
     short space of time, ensuring there is someone to        Help with health and safety, collecting toy
     oversee the overall running of the space.                donations, funding, marketing, start up the venture.

     What support could be given?                             Who are your customers likely to be?
     Help with starting up, initial organisation of various   Families/single parents/carers of small children.
     stakeholders, marketing, making the space fit for
     purpose (so it doesn’t look like a multifunctional       What values/outputs would be delivered?
     space)                                                   Child care help for customers to visit the town
                                                              centre and shop easily, an environmentally friendly
     Who are your customers likely to be?                     alternative to discarding unwanted /outgrown toys.
     Locals, tourists, visitors from surrounding areas,       Jobs to run the babysitting network/crèche.
     varying depending on the type of shop at different
     times of year.                                           It could ideally run for?
                                                              Unlimited.
     What values/outputs would be delivered?
     Goods for sale, a variety of goods available for the
     community, every new shop would be a ‘novelty’,
     making King Street a destination place and gives
     small businesses/individuals a chance to try out a
     retail venture without a huge financial commitment.

     It could ideally run for?
     A year primarily.




86
IDEA No.3                                                 IDEA No.4


Names of people who could work together:                  Names of people who could work together:
Kevin Ferguson, Eric Lewis, David Halcro, Sara            Sylvia Woodford, Sara MacMillan, Sarah Pearson,
MacMillan, Sarah Pearson and Julie Law.                   Julie Law.

Name of Business:                                         Name of Business:
Arts Hub.                                                 Art Gallery and Bistro.

Where would your business be located?                     Where would your business be located?
In one of the unused shops on King Street, or larger      In one of the empty shop space on King Street.
workshop space further away if required.
                                                          What do you sell?
What do you sell?                                         Art by a mixture of local artists and artwork made
Shared workshop space, classes in arts and crafts;        by disability art groups, an experience, quality food
sculpture, jewellery, woodwork, painting, beading,        and drink. ( Julie Law is interested in involving
patchwork, knitting or any other type of craft.           adults with mental illnesses with the bistro like in
                                                          Sunlite Cafe)
What are the difficulties?
Making a safe, suitable space for potentially             What are the difficulties?
hazardous tools and equipment.                            Running the bistro and art gallery simultaneously
                                                          and successfully among a collective of people.
What support could be given?
Creating a sustainable business; material costs, bills,   What support could be given?
still providing space for artists. Marketing and start    Help with initial organisation and set up, start up
up funding.                                               funding.

Who are your customers likely to be?                      Who are your customers likely to be?
Artists, hobbyists, anyone with an interest in art or     Locals and tourists
developing an artistic skill.
                                                          What values/outputs would be delivered?
What values/outputs would be delivered?                   Food, drink, artwork, different food option for
New skills, teaching experience for artists, suitable     locals, an experience, new skills/training/confidence
workshop space for artist, an art community space         for adults working in the cafe.
to meet other like-minded people, an easy to access
place for the community to try something new that         It could ideally run for?
is different to other social opportunities available in   Unlimited.
the town centre.

It could ideally run for?
Unlimited.




                                                                                                                  87
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Report

  • 1. 1
  • 2. CONTENTS INTRO 03 IN THIS REPORT 04 WHAT IS START UP STIRLING? 08-09 PROTOTYPE 1 12-15 WHAT WE LEARNED 18-21 THE PLACE STATION 24-25 THEMES 27 ARTS & CRAFTS 28-31 ENTERTAINMENT 32-35 FOOD & DRINKS 36-39 IT AND TEACHING 40-43 KITS & YOUTH 44-47 OUTDOOR IDEAS 48-51 PUBLIC SERVICES 52-55
  • 3. SHOPPING & RETAIL 56-59 BUSINESS VENTURES (EXISTING) 60-65 THE CITY LAB 66-69 CASE STUDY ONE: DUNBAR BAKERY 72 CASE STUDY TWO: TOTNES 73 CASE STUDY: MULTIPLE 74-77 WHAT NEXT? 80-81 COLLABORATIVE IDEAS 84-91 THANK YOU(S) 94 APPENDIX 95
  • 4. INTRODUCTION Start Up Street is a project being run by Stirling Council, Architecture and Design Scotland and developed in partnership with Snook, a Service Design and Social Innovation outfit. This report has been collated by Snook. It details a series of sessions held in the Stirling arcade that brought together public and private sector organisations, local business, entrepreneurs, creatives, and the general public to unpack the concept and take an asset based approach to generate venture ideas to go into shop fronts on King Street. 4
  • 5. IN THIS REPORT In this report are learnings from the sessions, documentation of the ideas that were generated and a plan of next steps for the project. 5
  • 6.
  • 7. WHAT IS START UP STREET STIRLING?
  • 8. WHAT IS START UP STREET? Startup Street is a new way producing a meaningful into dancing. change in Stirling; taking all the good stuff that already exists in Stirling and connecting it together in a new way. King Street currently has several empty units. We believe Start Up Street is something worth getting The first shop could be a dance studio; sponsored by really excited about. Adidas and aimed at training people to learn how to dance for the upcoming ballroom event. Stirling It is currently in development to work out how we make university could run the second and third shops: one Start Up Street a service run by the council for the which holds textiles workshops in the space, making people who live and work in the city. Andy Kennedy, city dresses for sale and for rent and curtains all for the centre manager of Stirling Council is championing the ballroom, and the second bringing computers and project. Diarmaid Lawlor from Architecture and Design technical equipment to the space to train people in using Scotland is our knowledge and city expert and Snook are graphics programs. This could be done through making supporting the project to turn the concept of Start Up posters and marketing campaigns for the ballroom. A Street into a service for the city that works for the people bagpipe shop could occupy the fourth shop; making the involved in using and running it. pipes and providing craft facilities whilst the University textile shop makes the bags. They could produce a range The project began through conversations in early 2011 of pipes to be played at the Ballroom event and make that something could be done with King Street and the little ornamental pipes to sell to the tourists. The fifth, closed shop fronts. If start up business could replace the sixth and seven shops could link in too, bringing the buzz covered shop fronts a sense of vibrancy could be injected back to King Street. into King Street. A project was developed over the summer to pull together ideas and a process that could So what does all this mean to the economy of Stirling? mobilise a community and build a service to make Start It means people utilise their skills to help each other Up Street work. and goods get sold. Dresses, bagpipes,souvenirs, Adidas shoes, ballroom tickets, film tickets, even a new business The project seeks to run prototypes up to the June 2012, – meanwhile all of this is tackling a bigger social need of then to have a functioning service in place, embedded in trying to encourage health and wellbeing. Stirling Council that can grow over time. And it involves everyone. Young kids, Stirling’s locals, Stirling has its up’s and its downs. It has a rich historic it’s university, the archivists who keeps it’s history alive, background attracting tourists from around the world. corporate companies here to bring in more money, For it’s citizens however, there is a really big gap business gateways and young emerging talents. between rich and poor and a pockets of unemployment which Stirling council want to fix. They want to bring The culmination of all of these resources, assets and ideas meaningful economic activity to Stirling’s citizens, will result in the space on King Street being transformed. especially it’s young people and in their own words are This wont be a quick fix, but with your help we can help “determined to tackle this.” rejuvenate Stirling into a hub of activity. We think the most exciting, worthwhile and We think Start Up Street could work like this; accomplished part of Stirling is found in it’s people. In you. You possess the knowledge and the skills necessary * Short and long term leases for ventures from 1 day, one to help transform the future of Stirling. Imagine a street week, one month to 6 months and a year where this local skill and knowledge is brought together to create something bigger. Something better. Stirling * Shared spaces delivering similar ventures, themed into has the street – King Street. Now it just needs ideas to food, arts and crafts, retail fill it. * Run by a City Lab that takes ventures, ensures they As one example, Stirling could be the first to tackle the have a rigorous business case and are right for King rising issue surrounding health and wellbeing in Scotland Street to deliver both social and economic value head on using the City Lab as a hub to come up with the idea of reopening the Ballroom and getting people back 8
  • 9. 9
  • 10. PROTOTYPE ONE 1
  • 11. 1
  • 12. PROTOTYPE ONE The project plan for Start Up Street consists of 4 how these could be made a real possibility. Ideas were prototypes being run up to June 2012. We will be testing generated on how a City Lab could operate to support the concept by running workshops and then ventures in the process of ventures going into shops available spaces to see in practice how this works. Idea Generation with a Commercial Context As part of our first prototype held at the end of August, we ran for four days from Wednesday to the Saturday This event was about bringing local business together inside the old Inland Revenue building inside the Stirling and seeing how they could add value to their own arcade. We ran two street interventions which were enterprise by working with one of the ideas posted. It concentrated on getting the public on-board to give their also looked at the large commercial context around how opinions on King Street and the concept. We ran three King Street could become an offer to different customer ticketed events where we had a wide range of people segments from around Scotland attend development workshops to discuss the concept and consider how it might work in practice. Doors Open Day The development workshops consisted of; This day was open to anyone who wanted to come and view the work and give their opinion on the concept. Thinking about Ventures The rest of this report details the findings from each An event to look at what assets in the city means and session and the ideas/thinking that was generated by all how this translates into ventures inside shops those who took part. Exciting Idea Generation This event was to look at existing ideas generated and 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. WHAT WE 1 LEARNED
  • 17. 1
  • 18. WHAT WE LEARNED The development so far of Start Up Street pre prototype small team, ideally packaged up as a social enterprise. 1 had consisted of conversations between the lead The role of the city lab was to understand customer partners and a continuation of the work generated at needs and translate these into ventures run in shops by the Urban Ideas Bakery held in October, 2010. The the public. To run this the majority agreed that Start team had several assumptions on how the concept could Up Street needs an on the ground admin who’s focus is work in practice so that an animation and description of on running this process and maintaining relationships Start Up Street could be generated as a starting point for between interested parties, Stirling Council and local discussion/development. business. You can find this animation on the blog: http:// This role was considered as either an investment from startupstreetstirling.wordpress.com/about/ an organisation like Creative Scotland, to pay for a part time admin to work with the development partners until The following is a list of key learnings we took away from June 2012 and then continue the project on. The second running the first prototype. options was to look for people within Stirling Council and develop a new/additional role for them to run Start Start Up Street needs a ground team Up Street in the city centre. The success of Start Up Street needs a ground team, The role of keeping momentum and interest in Start Up at least one person day to day working on the project. Street was discussed as having to be by someone local As part of the Exciting Idea Generation workshop, from Stirling currently, or willing to base themselves in discussions had commenced on the role of a City Lab, the City. which would be located inside the arcade and run by a 18
  • 19. “I’d be really happy to run this and I have some ideas on how it would make money but I’d need support to make this happen with the numbers” Utilising existing talent ventures and develop a concrete business plan. Start Up Street will take this need into consideration into the final As part of the prototype we worked with Place Station to blueprint to ensure that; map assets in terms of open spaces, support and ideas and place these on a google map around Stirling. Through Participants understand what Start Up Street needs to open invitation we met a range of exciting people with achieve, what the aim is for running a venture skill sets that could help set up Start Up Street in return People don’t just tick boxes to run a venture for spaces and opportunities within the project. Web Ventures deliver both a social and economic value to the development and marketing skills are key to helping the street and city project set up and this offer was made explicit by several people that if they could be given the use of the Inland Themes and collaboration Revenue arcade space that these could be swapped for development time. There was overlap with venture ideas, either with the theme or similar idea. We’ve outlined the themes in this Investment from Public Sector report in the following pages. Discussions focused on how shop spaces would have a Public sector organisations were in attendance at the shared function so that people could run ventures around workshops and during discussions on the concept of the their day jobs. Similar ventures could be housed into one City Lab it was discussed that public (and private) sector space to ensure that; organisations could invest money into venture spaces to open them up for people to run pop up business. The Spaces were open the majority of the day condition would be that if they had targets to meet and Ventures provided multiple offers of product / service / the ventures could help fulfil these then they would be experience able to invest. For example, if the local police had to The responsibility of running a space could be shared drive youth crime down then they could invest some of the budget allocated to this aim into a shop front on the condition that the venture(s) that filled the space would Understand the customer base run a set of diversionary activities for young people that would help work towards the investors target. This type From the Idea generation with commercial context day, of capital investment would allow shops to be opened up we worked with business owners and Stirling Castle to and kitted out ready for launch. This idea will be taken discuss the need to understand what customers the city into the consideration of how Start Up Street could run. currently attracts and to get smarter about attracting new customer segments to the city. A theme that developed People need business support through this workshop was to run ‘King Street offers’ so ventures had to work together to deliver under a theme The prototype developed many venture ideas for the or concept at certain times of the year. The idea behind shops. What lacked was the business thinking to give this was to make Kind Street a vibrant and attractive the ventures rigour. Participants had a good grasp on the place to visit from other local areas and further afield to concept of selling products or services to produce profit Edinburgh, Glasgow and Dundee. but many admitted they’d need support to deliver the 19
  • 20. PROJECT GOALS From initial discussions we wanted Start Up * Teach people to use computer aided modelling Street to meet economic, social impact and skill software and create models development aims. We want ventures to be sustainable and make money, whilst delivering social * Sell parts to hoovers, bespoke pieces for products impact, to give back to Stirling. Skill development that were missing / had to be bought online. is another of our core aims for the project. On the Saturday public day of the prototype we met * Sell products, models made from machine that the a local who works with a 3D modelling machine. company have developed One concrete example we discussed with him was * Produce models made by the public bringing in the 3D modelling machine from his company into a shop front, which could operate * Create bespoke pieces and sell these as products similar to a Fab Lab (A Fab Lab is generally equipped with an array of flexible computer For Start Up Street, this would be an ideal venture controlled tools that cover several different length which would provide value on multiple levels, scales and various materials, with the aim to make economic, social and skills development. “almost anything”) * Wikipedia If this machine was brought into the city centre the company could offer both products and services; 20
  • 21. 21
  • 22. 1
  • 24. THE PLACE STATION Start Up Street has been road managed by the community. We broke down the assets into testing the Place Station as a way Add an Idea for transforming local six categories that people could of documenting ‘assets’ onto google services. add from; Knowledge, Idea, Place, maps. We took an ‘assets’ based Propose new uses for available land and Person, Skills & Support. approach to generate ideas. This buildings. allowed us to think realistically Comment on and offer to support an We were surprised by the amount of about what support and knowledge Idea or Proposal for a Place. support both in terms of people and we have to develop the ventures. Find pro-bono supporters where they their knowledge, with many people During or first workshop we began live to put their Ideas and Proposals adding existing organisations to the with the asset map which allowed into practice. map who felt they could be of use to people to think firstly about what The Place Station has been developed by King Street. they could contribute to the open the Asset Transfer Unit and Effusion. spaces on. We trialled posters with RFID tags The Asset Transfer Unit helps to and URLS to the Place Station on What is Place Station? empower local people and organisations the streets but the uptake on this to transform land and buildings into was low. There were 64 hits to Place The Place Station introduces owners vibrant community spaces whilst Station via QR code on posters put of land and buildings across the UK to supporting the development of a up around King Street. social and community entrepreneurs thriving third sector. with ideas for transforming their local The majority of these hits to Place area - providing a space where people By searching for Stirling you can Station took place when the posters can: see everything geographically were put up at the end of August/ located that we added to our asset beginning of September. Search for land and buildings map during the Stirling arcade Add a Place they’d like to see owned and workshops. 24
  • 25. ADDITIONAL OPPORTUNITIES As part of the next stage of easy to use, and documents support development, we are looking at and ideas to the spaces available for platforms like, Ushahidi. It is a tool ventures. to easily crowd-source information using multiple channels, including By documenting the knowledge, SMS, email, Twitter and the web. ideas, venues, people, skills and support in this way, we can pull Ushahidi is a nonprofit technology together all the resources available company that develop free and open into one comprehensible format. source software for information collection, visualization and interactive mapping. It has a sister product Crowd Map which allows you to customise the platform. IRISS, (the Institute for Research in Social Services) has recently developed an asset map on this platform which shows their own breakdown of assets and a customised add section. Our intention will be looking at how we can pull assets into a Start Up Street website which is clear, 25
  • 26. 1 THEMES
  • 27. THEMES We have broken the themes down into nine categories and the following pages give you an idea of ventures that were generated by participants. Many ventures were similar in idea or theme so we are taking into consideration that some shop fronts would have similar ventures sharing the space. 27
  • 28. 1
  • 29. ARTS AND CRAFTS “My role is Start Up Street will be to organise and produce a social hub that makes high quality, local products.” Eric Lewis “I would like King Street to have a craft shop with skill swap events.” “My role in Start Up Street will be to open up the possibilities of craft in the 21st Century.” 29
  • 30. Bespoke Jewellery Workshop for Disabled Artists I’d Start a: I’d Start a: Bespoke Jewellery Shop Workshop and retail space for disabled artists. Who are your customers: Who are your customers: Locals and Tourists. Disabled artists, general public, peer groups. What is it: What is it: A jewellery shop offering quality handmade jewellery by A financially sustaining art opportunity for disabled Scottish designers. artists selling their works. Values delivered: Values delivered: Skills, one-off items of jewellery, customers can order to Cultural engagement, step towards employment for suit their individual tastes. disabled artists, high profile project promoting equality. Run time: Run time: Evenings on a regular basis. One year onwards. Resources: Resources: Jewellery tools, workshop, local jewellers, business Space, sink, artists, volunteers for facilitating and curating experience. materials, adequate disabled access and good lighting. Outputs: Outputs: Goods to sell, experience for free lance or start up New skills, skill sharing among artists, allows an artist jewellers, individual customer experience. community to develop, goods to sell and offers experience in retail and business. Contacts: Sarah Pearson (Artlink Central). 30
  • 31. 3D - Printing/Gallery Space Arts Materials I’d Start a: I’d Start a: Manufacturer in Three-Dimensional Printing/Gallery Art Materials Shop Space. Who are your customers: Who are your customers: Student from Forth Valley College (from 2012), artists, Students, hobbyists, local people looking for arts, tourists. locals and tourists. What is it: What is it: A shop offering three-dimensional printing facilities and Shop selling art materials. a gallery space. Values delivered: Values delivered: A local resource which is not currently available. Artists models and final goods, local manufacturing service. Run time: Unlimited. Run time: Unlimited. Resources: A franchise, e.g. Millars Art Shop in Glasgow, would Resources: make a commercial venture. Three-dimensional printer, space. Outputs: Outputs: Goods to sell. Could be linked to an ironmongers or Customised products and models, satisfied customers, hardware store. goods for sale. Contacts: Contacts: Sarah Fraser and Sara MacMillan. LA models? 31
  • 32. 1
  • 33. ENTERTAINMENT “If you are not into chart music then there is nowhere to go” “I would like King Street to have more entertainment for over 30’s to socialise and mix with people around the same age.” “My role in Start Up Street will be to co-ordinate people together for the right reason for GREAT outcomes” 33
  • 34. Roller Disco Bike Hire I’d start a: I’d Start a: Roller Disco Bike Borrow Shop at the station Who are your customers: Who are your customers: Young people, families, potential to attract visitors from Tourists arriving by rail/bus all over Scotland What is it: What is it: Bike rental shop Learn to skate, hire skates and meet with friends. Values delivered: Values delivered: Tourists can access more of Stirling Activity, meeting place, learn new skills, link into creative industries Run time: 3 months/seasonal Run time: At least one year, set nights Resources: Bikes, storage space Resources: Suitable space and flooring, skates, lights, music Outputs: equipment, health and safety, promotional materials, Rentals, repairs, building bikes, organising bike routes/ staff. trips to tourist locations and provide a tourist hub at the station. Outputs: New skills such as roller skating and DJ-ing, sense of Contacts: community, selling tickets. This could link into a cafe or Bruce Newlands arts setting and also links in with current trend in Roller Derby. Space could also be used for fitness or dance classes when not in use as roller rink. Contacts: Zara Kitson 34
  • 35. Shopfront Cinema Stirling Superhero Supply Store I’d Start a: I’d Start a: Shopfront Cinema Stirling Superhero Supply Store Who are your customers: Who are your customers: Film producers, talent scouts, anyone with interest in Kids, families, NHS, health, skills and training. film. What is it: What is it: A franchise linked with Brooklyn Superhero Supply 7 x 15 min films projected in the empty shop fronts. Store and link with public spaces. Experienced on the street with on-street music pulling the films together and mixed food in shops. Values delivered: Tackle youth pathways, identified in SDA, open for Values delivered: business. Film sales, talent publicity, evening economy, reputation value. Run time: Weekly/daily. Run time: Quarterly – linked with open competition for film- Resources: makers and local business. Teachers, listeners, mentors, makers, producers, talent scouts, kids, branding, marketing, graphics, connecting to Resources: enterprise spaces. Film-makers/ideas, traffic management, local deals with restaurants, marketing, branding, media/PR, health and Outputs: safety management, street entertainment. Skills, training, confidence, knowledge pathway, products/goods. Outputs: Street experience, deals with local businesses, cinema/ events managers skills, website, maybe linked to Kickstarter. 35
  • 36. 1
  • 37. FOOD AND DRINK “I would like King Street to have a good cake shop with ingredients, decorations and an order service” “I would like King Street to have a farmers market with fresh produce.” “I would like King Street to have more support for late night food and drink options.” 37
  • 38. Historic Bakery Bistro I’d Start a: Who are your customers: Historic French Bakery Locals and visitors to the area Who are your customers: What is it: A slow food venture with fresh home grown foods sold in Locals, tourists, commuters the bistro What is it: Values delivered: Mary Queen of Scots bakery, staff in historic costume, Good simple food, healthy, supports local producers traditionally styled venue and goods Run time: Values delivered: Permanent Promote history of Scotland and freshly made produce Resources: Run time: Contacts with producers, kitchen, staff, people to run co- One year operative model. Adult volunteers keen to develop work skills (adults recovering from mental health), contacts with local producers of art and food. Resources: Shop, possibly rent free to try, staff, costumes, advice Outputs: from historic Scotland in order to create authentic feel Food and other associated local produce, offers a quality food experience for visitors/tourists which is not offered Outputs: at the moment. Attracts tourists, benefits other local businesses, keeps Scottish history alive and relevant, an experience for Could promote local art and produce, involve adults visitors, fresh produce on sale recovering from mental illness to build confidence and gain experience in food preparation and hygiene, Contacts: preparing volunteers for paid employment. Mandy Beer Adults trained at the L.M.I.B Sunlite Cafe (a cafe currently run with volunteer recovering from mental illness to build skills) could progress from Sunlite to Bistro. Sales of food and produce. Bistro could take a commission from artworks sold on the premises. Contacts: Julie Law 38
  • 39. Roamin’ Restaurant Farmers Market I’d Start a: I’d Start a: Roamin’ Restaurant Co-op, Farm Market, ‘Meet Your Meat’ Who are your customers: Who are your customers: ‘Foodies’, evening customers, tourists, locals General public What is it: What is it: 7 x special food restaurants with different cuisines all Local food – fruit, vegetables, meat and fish for sale made from produce sourced as locally as possible. Values delivered: Sampling sessions and local restaurants teaming up. Skills, reconnecting with where food comes from, link in Could link people from diverse backgrounds and the with local growing communities university. Run time: Values delivered: Weekly or Bi-Weekly Markets local food, builds skills in food industry, links different group within the community Resources: Local suppliers Run time: Monthly Outputs: Tours to gardens/farms, skill developing workshops. Resources: Could also link to the Winter Trade Fair idea. Temporary kitchens, catering skills, marketing, PR, branding, environmental health, food suppliers, local Contacts: deals and businesses Sarah Ferguson Outputs: Food products, evidence of what can be done using local produce, new reputation for Stirling in the food industry 39
  • 40. 1
  • 41. IT AND TEACHING INITIATIVES “My role in Start Up Street would be to contribute to business and IT support.” Cameron Rae “I would like King Street to have something for the youth community to get involved in the larger community.” “I would like King Street to have a shop for young people to train and learn new skills.” 41
  • 42. Communal Office Space Networking Space I’d Start a: I’d Start a: Communal Office Space Young Business Networking Space Who are your customers: Who are your customers: Graduates, entrepreneurs Freelancers What is it: What is it: A space where start up businesses can rent a small space A place to work, share knowledge and network. in a communal area Gives freelancers an opportunity to share their work to Values delivered: others and gain feedback. Employment opportunities, knowledge sharing Values delivered: Run time: Skill share among freelancers Several years Run time: Resources: Permanent A suitable physical space, basic office facilities, marketing Resources: Outputs: A small space, equipment, freelance businesses New businesses, social enterprises, gained knowledge and skills, networking opportunity for new businesses. Outputs: Opportunities to learn new skills, experience working in a shared space 42
  • 43. Social Media Training Centre I’d Start a: Social Media Training Centre Who are your customers: Anyone with an interest in learning about social media What is it: A space to teach individuals about social media such as Facebook, Twitter, etc. Values delivered: Training and skills Run time: Two days Resources: A suitable space, equipment, teachers Outputs: New skills 43
  • 44. 1
  • 45. KIDS AND YOUTH “My role in Start Up Street would be to energise the community” Mandy Beer “I would like King Street to have a new social enterprise like “Good Green Fun”. A Stirling based, not for profit which sells donated toys and goods at a reduced price.” “I would like King Street to have a shop for young people to train and learn new skills.” 45
  • 46. Kids Studio Toy Library I’d Start a: I’d Start a: Kids Studio Toy Library Who are your customers: Who are your customers: Families with smaller children Kids aged 3 – 16 years What is it: What is it: Place which lends children’s toys and goods to families Studio for kids running a healthy eating/smoothie bar, with social meeting and playing spaces for kids and free running and ‘fitkid’ classes parents. Could host events like storytelling, craft, etc. Values delivered: Values delivered: Cool place for kids to learn about fitness, just for kids to Environmentally friendly, less expensive for families and meet other kids less waste going to landfill. Run time: Run time: Unlimited time Over a year with one off events Resources: Resources: Toys, space, volunteers/staff Support from Active Stirling, Stirling Council, staff, qualified kids fitness instructors, UK Lazy Town trainer/ Outputs: Fitkid, space for exercise activities and food and smoothie Loan of toys and goods, skills in storytelling and craft, bar experience for kids and parents, environmental awareness. Outputs: Contacts: Learning about fitness, health of community, positive Zara Kitson, experience for kids I’d work with: Zara Kitson (Toy Library) Contacts: Mandy Beer My group could provide interior murals, wall hangings, artwork, classes for kids and parents to take part in. Values Delivered: Murals, skills in teaching and working with families, decorative artworks and wall hangings. Contacts: Julie Law 46
  • 47. Rock School I’d Start a: Rock School Who are your customers: Youths in the Stirling area, particularly youths from low income families unable to afford individual tuition What is it: Opportunity for young people to learn about music and develop skills. Values delivered: Skills, could help with individuals interested in musical related career, communication, teamwork, providing a space for youths that will interest and engage them. Working against exclusion, learning new skills Run time: Provisionally for one year. Resources: Musical equipment, teachers, soundproofed spaces Outputs: New skills and experiences Contacts: Carolyn Hamilton 47
  • 48. 1
  • 49. OUTDOOR IDEAS “I would like Stirling to really push the potential for outdoor activities in the area.” “I would like King Street to have an experience centre with skydiving, paint balling and mountaineering.” “I would like to see some more outdoor activity clubs being brought into the area to support the youth” 49
  • 50. Sculpture School Tree Production I’d Start a: I’d Start a: Sculpture school Tree Production Service Who are your customers: Who are your customers: Tourists, creatives and hobbyists Council and the surrounding area of Stirling What is it: What is it: A school based at Hills Quarry teaching sculpture out of A service which would plant new trees, re-populating the Wallace sandstone from the quarry. upper hillsides Values delivered: Values delivered: Training, leisure, art and craft skills Improve the local landscape, environmental benefits Run time: Run time: Monthly Unlimited Resources: Resources: Tools, workshop, teaching staff, health and safety Sapling varieties that will grow in this climate and soil type, people, time Outputs: Goods, art, public sculpture, teaching new skills, stone Outputs: repairs and tourist goods. Limits deforestation, re-populates the upper hillsides, would give city dwellers a link to the countryside as more Contacts: people are moving out of cities and going back to more Bruce Newlands traditional ways of life. Links into community woodland project. Contacts: Gordon Bruce 50
  • 51. Community Woodland Allotment Space I’d Start a: I’d Start a: Community Woodland Allotment Spaces Who are your customers: Who are your customers: Citizens of Stirling People who are in new housing, have ecological interests or guerrilla gardening What is it: The citizens of Stirling being able to buy out areas of What is it: landscape Allotment available for citizens to rent and use to grow fresh vegetables Values delivered: Leisure asset to citizens, skills, improving how the space Values delivered: is used and landscape of local area Grow your own food, gardening skills, food quality. Run time: Run time: Unlimited Unlimited Resources: Resources: Council permission, financial, people Areas of land too small for a farmer, perhaps Bridge of Allan or Coxit Hill Community. Gardening growing Outputs: scheme to help with gardening skills. Community control over land use, development trust/ revenue, timber, food and biomass (a renewable energy Outputs: source). Possibility of link with Tree Production Service. Creating “extended families” or community spirit, a positive experience, sense of achievement when the food Contacts: is eaten, urban farm, localism. This could link to Farmers Bruce Newlands market, an urban farm shop for people to sell any surplus or share produce. Contacts: Gordon Bruce and Elaine Bruce 51
  • 52. 1
  • 53. PUBLIC SERVICES “My role in Start Up Street would be champion the project with the local authorities.” “I would like Stirling to move the market from Port Street to King Street.” “I would like for the 54 & 54A buses to serve King Street again.” 53
  • 54. Joint Ventures Debt Management I’d work with: I’d Start a: Any proposed or existing business in the Stirling Council Social Enterprise debt Management Service area. Who are your customers: Who are your customers: Referred from credit union/adult literacy Anyone in the Stirling area thinking about starting a new business and EVERY local business. What is it: Clinic for those approaching or suffering debt issues, How would you work together: providing long-term support, 3-4 years) Workshops, one-to-one advice, website, helpline, information services, networking, events, property and Values delivered: funding advice. Improved budgets, reduced stress Resources: Run time: Business planning, training, signpost to funding and all Long term areas of business support. Resources: Outputs: Money coach skills (Kevin Ferguson) and befriending/ Presently assisting approximately 300 start ups per moral support. annum. We have a customer client base of 2500+ businesses. Outputs: Advocacy for clients, life/work/stress balance. Contacts: Jim Fraser (STEP) Contacts: Kevin Ferguson 54
  • 55. Local Guide Service Stirling Promise I’d Start a: Local Guide Service I’d Start a: Stirling Service Standard “Stirling Promise” Who are your customers: Tourists, independent people looking for a different Who are your customers: experience. All customers of food, catering pubs. What is it: What is it: Provides local, authentic tours in and around Stirling. A mutually agreed and enforced service which rates the Designed for individuals or groups. standard of the venues/spaces. System could also include rewards. Values delivered: Boost to tourism, commonly known and unexpected local Values delivered: knowledge, potential emphasis on young people. Much improved customer satisfaction. Run time: Run time: 12 month pilot Daily Resources: Resources: Ability to collate all information and make it graphically Mutual agreement, organisers, judgement panel/ appealing, volunteer to be tour guides, marketing enforcers. expertise, digital media expertise, some start up funding, advice on social enterprise formation, link with Green Outputs: Map Organisation, link with Place Station website. Rewards, indication of standards for customers, improved experiences. Outputs: Animated shop front, visitors standing longer, spending more, civic pride, new skills and expertise, possible social enterprise, worldwide promotion through web and word of mouth, an authentic experience. Contacts: Deborah Murray 55
  • 56. 1
  • 57. SHOP/RETAIL “I would like King Street to have more independent shops instead of big brands.” “I would like King Street to have tourist places run by the local kids.” “I would like King Street to have flexibility for more independent traders to come into the city.” 57
  • 58. Monthly Shop Vintage Shop I’d Start a: I’d Start a: Month by Month Shop Vintage Shop. Who are your customers: Who are your customers: Locals and visitors who seek individual, one-off products. For ladies, young and old. What is it: What is it: A shop which changes month to month to offer a variety A vintage clothes shop selling original second hand of products at different times of the year. clothes in good condition at a low price. Values delivered: Values delivered: Would give businesses space to fail through a short Attracts tourists, somewhere for old and young alike, commitment time, new and exciting for shoppers. supports awareness on recycling. Run time: Run time: On a monthly basis. Many years. Resources: Resources: New business start ups and ideas, people who already Money, advice on business, accounts, small premises, produce goods in the area (e.g. Artisans), organiser. branding, marketing, vintage clothing to sell. Outputs: Outputs: Goods to sell, experience for shoppers and businesses, Clothes to sell, could run learn to knit or dressmaking allows start ups to gain experience and skills. classes, skills swapping. Contacts: Contacts: Marion Levett Sue Clow 58
  • 59. Charity Incentive I’d Start a: Charity Shop Incentive. Who are your customers: All ages, locals and visitors. What is it: A high school run shop selling items as well as products made by local artists or schools for a chosen charity. Values delivered: School kids could gain valuable experience in retail, administration, advertising, etc. Helping them enter into workplace or education. The money raised could support local charities and hospital services. Run time: A year, provisionally. Resources: Individuals with retail experience, donated items, suppliers of art and craft merchandise. Outputs: Goods to sell, new skills and experiences for high school children. Contacts: Gemma from ‘Ruby in the Dust’ vintage shop. 59
  • 60. 1
  • 61. EXISTING BUSINESSES “I need help with initial organisation, set up and start up funding.” “I would like King Street to have tourist places run by the local kids.” “I want support finding appropriate venues and opportunities for our groups at Artlink Central.” 61
  • 62. Stirling Enterprise Kraft (+) Existing Businesses Existing Businesses Name: Name: Jim Fraser Bruce Newlands Name of Business: Name of Business: Stirling Enterprise (Employee) Kraft (Architecture Firm), Skirmishes (small Glasgow based charity promoting the advancement of education, the arts, heritage, culture & science, community Where is your business located? development and protection of environment. 2 years old), Step (Stirling Business Park) also a lecturer at RGU. What do you sell? Where is your business located? Business start up and support services, property Glasgow/Aberdeen landlords (commercial properties). What do you sell? What are the difficulties? Service, goods, voluntary assistance, learning and No difficulties, just opportunities. collaboration. What support could be given? What are the difficulties? Kept in contact, could use support to find potential Parking, security and competition with other like-minded businesses. start ups who may rent properties. What support could be given? Kept in contact with, keen to be involved in community development. Customers we don’t have... Name (persona type) Contemporary culture tourist Average age 18-35 Likely occupation Creatives and professionals. I’m not currently your client because... Stirling is ‘old’ Scotland. How can you reach this customer? Organise local opportunities to gain support for exhibitions and shows. Where will you find this customer? Edinburgh, Glasgow, Dundee. What does this customer need in terms of service/ product/experience? Something new, unique. 62
  • 63. Halcro Design Artlink Central New business start up needing various levels of support. New business start up, needing various levels of support. Name: Name David Halcro Julie Law Name of Business: Name of Business Halcro Design. Artlink Central Where is your business located? Where is your business located? Stirling (Crowness Road) Cowane Street What do you sell? What do you sell? Handmade furniture Services to vulnerable and disabled groups, within Stirling area and throughout Forth Valley. What are the difficulties? Finding premises to work and finding outlets for my What are the difficulties? furniture. Finding appropriate venues and opportunities for our groups. What support could be given? Expressed interest in starting up a community What support could be given? workshop, support with organising, funding, Help with venues or organising and running their connections with other like minded crafts people, own gallery. Has expressed interest in taking part could be the outlet for his furniture, advertising and with other possible business ventures for cafe/gallery marketing. spaces. Organising events, funding, marketing, catering and food suppliers. Customers we don’t have... Name (persona type) Average age 20-50 Likely occupation Professional I’m not currently your client because... I don’t know about you How can you reach this customer? Develop a creative hub What does this customer need in terms of service/ product/experience? Products/experiences. 63
  • 64. Ephemeron Studio A.N.S New business start up, needing various levels of support. Existing Business Name Name Joe Hall Jose Garcia Name of Business Name of Business Ephemeron Studio (Pre-trading). A.N.S. Where is your business located? Where is your business located? Scion house, Stirling. Online between Scotland and Spain. What do you sell? What do you sell? Artist collective/social enterprise project in Online communities and psychological services. development. What are the difficulties? What are the difficulties? Lack of visibility of entrepreneurs in the town. Identifying market/funders. What support could be given? What support could be given? Could not be found easily online, needs support Support with identifying his market, finding and with marketing and advertising to raise business applying for funding, advertising and marketing. profile. Customers we don’t have... Customers we don’t have... Name (persona type) Average age Professionals 16-30 Average age Likely occupation 30-50 Student/ first job. Likely occupation I’m not currently your client because... Academic, in the arts or business. Town is only for businesses and pubs. I don’t know how to find other people to talk, create and share I’m not currently your client because... knowledge. Commute home to Stirling but work and spend in Edinburgh and Glasgow. How can you reach this customer? Creating a community of young people. How can you reach this customer? Give them an incentive to come into town, word of Where will you find this customer? mouth. Marketing, visibility, improving commuter On the internet. parking/train. What does this customer need in terms of service/ What does this customer need in terms of service/ product/experience? product/experience? An alternative way to find their interests. Good quality experience. 64
  • 65. Thunkit Motorcycle Club Looking for support in particular area. Name Rodney Pearson Name of Business Thunkit Motorcycle Club Where is your business located? 31 Stirling Arcade What do you sell? Motorcycle related goods, for example, clothing, safety helmets, toys, books and DVD’s. What are the difficulties? Limited parking facilities and the available parking is expensive, low level of footfall, expensive shop rent and no help for private businesses. What support could be given? Connecting to Jim Fraser, council, creation of support network for local businesses, help with increasing footfall into the arcade. My Existing Customers.... Name (persona type) Local young adults Average age 18-30 Likely occupation Low income occupations/households. 65
  • 66. 1
  • 68. THE CITY LAB The City Lab had been part of the initial and arranging events in response to ‘client’ needs. discussions about Start Up Street as fulfilling a problem solving role for the city centre to tackle Opening Hours ‘wicked’ social problems. Through discussions at the Stirling arcade prototype the general consensus City Lab could charge for use of the space on an was the ‘City Lab’ would be the engine and process annual or pay per use fee, or in turn for volunteering behind getting ventures into shops. on Start Up Street ventures/helping to run the City Lab. During one of the workshops we built a blueprint on how the City Lab might work in practice to Raise a competition support Start Up Street. Running competitions to attract solutions to There were several routes to being part of Start Up complex problems in Stirling, or available spaces in Street that the City Lab could support. These were; King Street and the arcade. Running a venture Join 2 Space is opened through funding and supporter Ideas portal sets out criteria of what aims have to be achieved // Space made available online // Responding with an City Lab could be an ideas portal attached to open idea for a venture // Pitching your idea to judges // spaces available. This would be connected to the Developing business plan for venture // Setting up assets available, that could be used to make an idea venture // Venture in shop front // Mentoring and a reality. support // Venture ends Adding assets Problem solving through the city lab City Lab could collect assets in the city, in terms Problem is raised by organisation relevant to of available support and time to work on Start Up Stirling // City lab team assembled to tackle issue Street // Venture idea is launched online // Supporters respond both with funding and support to run it Membership Joining up to City Lab would allow use of the space Aware 1 and connected to a network of members in Stirling Connecting people; Pledging funding City Lab was seen as having role to connect people Organisations could pledge funding/capital to open to share ideas, solve problems an develop venture spaces and lay foundations for ventures to solve ideas with business input and interested parties. issues/create value for their agenda. City Lab would use different channels, with a core focus on social media to publish events that brought together people in Stirling. Use 3 Business planning A core team would be involved day to day in running of City Lab, responsible for communicating 68
  • 69. The City Lab could facilitate business planning and the organisation for launching ventures on King Street Maintain ventures The City Lab could maintain the venture calendar to ensure King Street is running offers at time of the year that work with the city Event Space The City Lab could operate as a central space to hold events inside the arcade. Grow 4 City Lab consultants The City Lab could operate as a creative hub to solve problems/develop opportunities for the city on a consultant basis 1 2 3 4 5 Aware Join Use Grow Leave Connecting People Ideas portal Business planning City Lab: Opening Hours Adding assets Maintain ventures Consultants Raise a competition Membership Event space Volunteers Pledging funding 69
  • 70. CASE 1 STUDIES
  • 71. 1
  • 72. CASE STUDY ONE Dunbar Bakery Established in June 2009, The Bakery, Dunbar contributing to a total of £17,600 in equity came as the result of a push from the local investment.* community who wanted to ensure that they had a bakery baking, and selling bread on Dunbar High With investment secured, a local management Street. committee was established to run the bakery day to day with a group including local entrepreneurs, Dunbar have a local community development trust, experts in finance, marketers, community Sustaining Dunbar, and having agreed to fund development and more. market research to investigate the demand for a bakery in the community, they concluded that there To date, the business is owned by 300 people with a a bakery would meet the needs and demands of the total investment of over £40,000. locals. *Figures taken from Official website Sustaining Dunbar also helped prepare business plans for the bakery, as well as setting it up formally http://dunbarcommunitybakery.org.uk as a sustainable community-run enterprise as Dunbar Community Bakery Limited. In July 2009, a community share issue was launched and within a month, 160 people had both shared, 72
  • 73. CASE STUDY TWO Totnes Believing in working to a ‘bottom-up’ approach, being a “fundamental principle of Transition.” Transition Town Totnes (TTT) is an “umbrella organisation” and charity which consists of a variety An extract from the website gives a clear indication of local interest groups including food, building, of TTT’s purpose and the value that they believe housing, environment, education etc. they are bringing to the local community. The network supports these groups to start local “TTT exists for the people of Totnes and District projects, mostly volunteer operated, but always to help create thriving, healthy, caring local community-led. communities where people’s ways of life take into account the needs of future generations as well Projects are developed by members of the as the present ones. Rising fuel prices, economic community who are interested in the various, uncertainty and climate change bring many ongoing ventures and regularly arrange meetings to come together to progress with the ideas, with challenges. However, TTT focuses on these as support and development from a Transition Towns opportunities to increase personal and community Totnes management group. well being, to expand our local economy, and to establish ways of living that are in line with our The model supports the notion that everyone Earth’s natural systems.” is needed, and that everyone should be heard. Something Transition Town Totnes describe as http://www.transitiontowntotnes.org 73
  • 74. The Causey PieLab “The Causey Development Trust aims to promote the “Founded in Spring 2009, through a partnership amenity and environment of the West Crosscauseway between the local nonprofit of Hale Empowerment area and promote education, learning and enjoyment for and Revitalization Organization, Inc. (HERO) and a individuals who are either a resident or where their place design collective known as Project M, PieLab came to of employment is in the area.” life as a combination pop-up cafe, design studio and civic clubhouse with the mission of: ‘ Pie + Ideas = http://www.thecausey.org Conversation. Conversation + Design = Social Change.’” http://pielab.org Better Chesham Meanwhile Space “The aims of the group are to generate more footfall “‘Meanwhile use’ is the temporary use of vacant buildings or throughout the shopping areas. Attract new retailers and land for a socially beneficial purpose until such a time that restaurants into the town. Make Chesham a destination they can be brought back into commercial use again. It makes shopping area. Promote a support group to help traders adapt to practical use of the ‘pauses’ in property processes, giving the 21st century trading conditions. The intention is to have a small space over to uses that can contribute to quality of life and group of volunteer stakeholders that effectively co-ordinate the better places whilst the search for a commercial use is ongoing. views the wider community such as shoppers, pressure groups, Empty spaces are a blight to communities, a financial drain to councils, the new market co-operative and traders. The group owners and stimulate wider civic problems. To us they are an will then initiate actions that help take Chesham forward.” opportunity.” http://better-chesham.co.uk/ http://www.meanwhilespace.com 74
  • 75. 3Space Space Makers “Our mission: ‘For all empty property to be recognised “Space Makers is about bringing people together to as an available resource that can deliver immediate social reimagine the spaces in which we live, work and play. benefits and be a catalyst for longer term regeneration’” We work with local residents and businesses, artists, community groups, local authorities and property owners http://3space.org/ to create inspiring regeneration projects that are driven by grassroots energy.” http://spacemakers.org.uk/ Who own my neighbourhood The Hub “Who Owns My Neighbourhood aims to give people a starting “We believe that there is no absence of good ideas in the point for getting things done in their own neighbourhoods. world. The problem is a crisis of access, scale, resources We hope this service will make it easier for people to have and impact. So it felt vital to create places around conversations about their local area and for us to answer each the world for accessing space, resources, connections, other’s questions by sharing what we know. We want people to knowledge, experience and investment.” think about what personal responsibility we are each willing to take for the place where we live, and how we might be able to help each other to look after it.” http://the-hub.net http://whoownsmyneighbourhood.org.uk 75
  • 76. Empty Shops Network Positively Peebles “ Artists and Makers is also home to the Empty Shops “This initiative is being undertaken to promote the formation Network, which promotes creative reuse of the nation’s of a Business Improvement District in Peebles. The sole aim empty shops. Helping to create a DIY Movement, the of this initiative is to improve the business environment by Empty Shops Network shares resources like the Empty any practical means. A BID gives the businesses involved a collective voice & offers the opportunity to shape the future of Shops Toolkit to help artists and entrepreneurs to reclaim the area by implementing projects & initiatives chosen by them their high streets and turn private spaces into public for the good of the BID Area. Peebles has is now becoming places. more focussed on highlighting the positive aspects & marketing “ the vibrant and unique mature of the town more vigorously.” http://www.artistsandmakers.com http://positivelypeebles.co.uk/ Plunkett UK Growing Communities “The Community Shops Network website aims to provide a “We have created two main community-led trading outlets meeting point online for the many people actively involved in - an organic fruit and vegetable box scheme and the Stoke community owned rural shops right across the UK. Whether an Newington Farmers’ Market. These harness the collective employee, a volunteer, a member of a management committee buying power of our community - allowing those small-scale or a professional adviser, the site is designed to act as a platform farmers and producers to thrive. We believe that if we are to to enable you to participate actively, by getting involved in the create the sustainable re-localised food systems that will see us discussion forums, contributing to the body of resources and through the challenges ahead, we need to work together with links that are on the site, and working to develop it in ways that communities and farmers to take our food system back from the meet your changing needs.” supermarkets and agribusiness.” http://www.plunkett.uk.net/ http://www.growingcommunities.org/ 76
  • 77. Rural Hub Social Media Surgery “The Hub is recognised as an example of best practice “Social Media Surgery plus is here to make it easier to for practical rural delivery - listening to the needs of rural find and run social media surgeries to support community businesses and responding to them. groups, local charities and local active citizens.” The Hub works hard to help farm and rural businesses to Placed as “informal gathering of people” Social Media develop innovative, profitable and market-led enterprises. It does this primarily in five key areas decided as a priority by its Surgeries provide knowledge on use of social media tools members, namely: Food, Rural tourism, Bio-energy & non- including blogs, facebook, twitter etc. food crops, Waste management & Core agriculture.” http://socialmediasurgery.com http://www.ruralhub.org.uk BikeLab Fallen Fruit “BikeLab is a small group of dedicated volunteers “Fallen Fruit invites the public to bring home-grown or street working in Greenboro, alabama to provide refurbished picked fruit and collaborate with us in making a collective fruit bicycles to Hale County residents who lack jams. Working without recipes, we ask people to sit with others transportation. Our goal is to recycle as much as possible, they do not already know and negotiate what kind of jam to make: if I have lemons and you have figs, we’d make lemon fig waste as little as possible, and reach as many people in jam (with lavender). Usually held in a gallery or museum, this need as possible.” event highlights the social and public nature of Fallen Fruit’s work, and we consider it a collaboration with the public as well http://www.bicyclelaboratory.org as each other.” http://www.fallenfruit.org 77
  • 78. 1
  • 80. WHAT NEXT The plan for developing Start Up Street is to run a blueprint to build a process of how ventures get in series of prototyped ventures inside shop fronts and to shop spaces and run, supported by the City Lab. the arcade. In the coming months we will undertake research The first prototype was run in September 2011 into the hub practices with experts in London. inside the arcade. This has given us insight into Following that, we will be bringing together a how Start Up Street and the City Lab should be development team to work on the blueprint of how run. We are now in the process of developing a ventures operate. Jan 2012 July 2011 Open up first space Reopen first space Open up second space Evaluate Concepting Research Design Prep Prototype 2 Understanding initial Open up first Design Citylab Run citylab prototype concept prototype function and and first venture blueprint prototype in a shop fr Building first prototype Run workshops with / arcade film community Design first service Building basic first Outcomes blueprint for prototype of citylab Establish citylab SUS Build basic asset map tech Visual plan of SUS prototypes and service design process 80
  • 81. By June 2012 we want to have an order book of After each prototype we will evaluate the successes ventures and a robust blueprint in place. We are and failures of each to redesign the blueprint and working on bringing together a ground team who launch more ventures. can run Start Up Street on a regular basis. The plan detailed here, shows our development plan of opening shop fronts and interweaving city lab into the process. June 2012 Open up Third space Open up Fourthspace Evaluate Evaluate Evaluate Re-design Prep Prototype 3 Re-design Prep Prototype 4 e Redesign and Run second citylab Redesign and Run build in prototype and open up 2 build prototype and ront idea/shop shopfronts / arcades rotational fill up order voting model for book for next function to Stirling using rotation website stakeholders on Run first Start Run first Start goods/produc Up Street Up Street ts/services to ‘rotation’ ‘competition’ be produced where there to enter a in tandum is a collective shop via the output which citylab links with a seasonal product/good/ offer 81
  • 82. 1 IDEAS
  • 83. 1
  • 84. 1
  • 85. BUSINESS IDEAS “I would like to collaborate with other people to help bring the arcade back to life.” “I’d like a hireable space that musicians could come and make use of.” “I’d like a space which could be used for both teaching and a space for renting or hot- desking.” 85
  • 86. IDEA No.1 IDEA No.2 Names of people who could work together: Names of people who could work together: Marion MacAllister, Sue Clow, Karen, Pearl Fiona King, Nizar, Julie Law, Zara Kitson, Mandy McCourt, Tina and Gemma from Ruby in the Beer. Dust Vintage. (Could include Sarah Pearson and Julie Law as they look for spaces to display and Name of Business: sell artworks on behalf of their disability groups or Toy library with baby sitting network/crèche David Halcro, furniture maker) facilities. Name of Business: Where would your business be located? Month by month shop. In one of the disused shops on King Street. Where would your business be located? What do you sell? One of the empty shops on King Street. Loan children’s toys, babysitting service. Arts and craft classes for parents and/or kids could be run in What do you sell? conjunction with the Arts Hub. Clothing, accessories, artworks, anything people would like to sell in a short lease space. What are the difficulties? Finding suitable staff , or trustworthy babysitting What are the difficulties? network members to assure potential customers. Ensuring the space has a full calendar, making the space easy to adapt for a variety of purposes in a What support could be given? short space of time, ensuring there is someone to Help with health and safety, collecting toy oversee the overall running of the space. donations, funding, marketing, start up the venture. What support could be given? Who are your customers likely to be? Help with starting up, initial organisation of various Families/single parents/carers of small children. stakeholders, marketing, making the space fit for purpose (so it doesn’t look like a multifunctional What values/outputs would be delivered? space) Child care help for customers to visit the town centre and shop easily, an environmentally friendly Who are your customers likely to be? alternative to discarding unwanted /outgrown toys. Locals, tourists, visitors from surrounding areas, Jobs to run the babysitting network/crèche. varying depending on the type of shop at different times of year. It could ideally run for? Unlimited. What values/outputs would be delivered? Goods for sale, a variety of goods available for the community, every new shop would be a ‘novelty’, making King Street a destination place and gives small businesses/individuals a chance to try out a retail venture without a huge financial commitment. It could ideally run for? A year primarily. 86
  • 87. IDEA No.3 IDEA No.4 Names of people who could work together: Names of people who could work together: Kevin Ferguson, Eric Lewis, David Halcro, Sara Sylvia Woodford, Sara MacMillan, Sarah Pearson, MacMillan, Sarah Pearson and Julie Law. Julie Law. Name of Business: Name of Business: Arts Hub. Art Gallery and Bistro. Where would your business be located? Where would your business be located? In one of the unused shops on King Street, or larger In one of the empty shop space on King Street. workshop space further away if required. What do you sell? What do you sell? Art by a mixture of local artists and artwork made Shared workshop space, classes in arts and crafts; by disability art groups, an experience, quality food sculpture, jewellery, woodwork, painting, beading, and drink. ( Julie Law is interested in involving patchwork, knitting or any other type of craft. adults with mental illnesses with the bistro like in Sunlite Cafe) What are the difficulties? Making a safe, suitable space for potentially What are the difficulties? hazardous tools and equipment. Running the bistro and art gallery simultaneously and successfully among a collective of people. What support could be given? Creating a sustainable business; material costs, bills, What support could be given? still providing space for artists. Marketing and start Help with initial organisation and set up, start up up funding. funding. Who are your customers likely to be? Who are your customers likely to be? Artists, hobbyists, anyone with an interest in art or Locals and tourists developing an artistic skill. What values/outputs would be delivered? What values/outputs would be delivered? Food, drink, artwork, different food option for New skills, teaching experience for artists, suitable locals, an experience, new skills/training/confidence workshop space for artist, an art community space for adults working in the cafe. to meet other like-minded people, an easy to access place for the community to try something new that It could ideally run for? is different to other social opportunities available in Unlimited. the town centre. It could ideally run for? Unlimited. 87