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SXSW '12 Customer Development

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Publicada em: Negócios, Tecnologia
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SXSW '12 Customer Development

  1. 1. Customer DevelopmentAndy RachleffFounder & CEO
  2. 2. Those who can’t do, teach.
  3. 3. Customers Managers (Demand) (Supply)
  4. 4. Always start with a measureable customer hypothesis(It’s just the scientific method applied to business)
  5. 5. Our First Version (The Concierge Model)
  6. 6. Lesson #1 Crawl before you walk. (Pencil & paper can be just as valuable as software)
  7. 7. 2
  8. 8. 4
  9. 9. 1
  10. 10. 5
  11. 11. Lesson #2 Understand the most important attribute of your product. (For us, it’s simplicity)
  12. 12. 6
  13. 13. 7
  14. 14. 8
  15. 15. 9
  16. 16. 10
  17. 17. 11
  18. 18. Lesson #3 You don’t need a designer to do customer development. (It’s better to have a “UX developer”)
  19. 19. 11
  20. 20. Lesson #4 Not everyone should like your idea. (Don’t be afraid to take risks)
  21. 21. Lessons Learned Crawl before you walk Understand the most important attribute of your product You don’t need to be a designer to do customer development Not everyone should like your idea
  22. 22. The Most Important Lesson During the discovery phase, it’s more important to learn and iterate than to execute.

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