Personalized Recommendation

1. CONFIDENTIAL - 1 - Copyright© 2014 Scigineer Inc. All Rights Reserved
The Key for Engagement?
-Personalized Recommendation.
16th Apr 2014

2. CONFIDENTIAL - 2 - Copyright© 2014 Scigineer Inc. All Rights Reserved
What’s ?

3. CONFIDENTIAL - 3 - Copyright© 2014 Scigineer Inc. All Rights Reserved
No Search, but
Discover.

4. CONFIDENTIAL - 4 - Copyright© 2014 Scigineer Inc. All Rights Reserved
What We Provide
Dynamic Re-Targeting
In-Site Recommendation
Print On Demand

5. CONFIDENTIAL - 5 - Copyright© 2014 Scigineer Inc. All Rights Reserved
From Online To Offline
 Ad Optimization & Marketing Solution
 Total Solutions to establish Engagement with users
2. Interest/
Desire/
Memory
4. Retention1. Attention
Online Offline
Mail Marketing
(Re-Targeting)
e-commerce
real-estate travel
Website
3. Action
(In-Site Recommendation)
etc…
(※Note:DSP is only in JP 2014 present)
(Print On Demand)

6. CONFIDENTIAL - 6 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Advantage 1: Algorithm
Latest Browsing History
Base
User Behaviors
Base
・・・・・
Latest History Only
TargetedNon-
Targeted
Targeted
Not…
but
What is the difference?

7. CONFIDENTIAL - 7 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Advantage 1: Algorithm
When you are looking for…
within Same Categories Beyond Categories
Powered by

8. CONFIDENTIAL - 8 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Advantage 2: Long Tail Effect
 Our Algorithm has a good effect to Long Tail Products
Company A
1 10 100 1,000 10,000 100,000
Recommendation
FrequencyofItem
Rank of Item
Only Top Ranking Items
1 10 100 1,000 10,000 100,000
Top Ranking + Long Tail Items
(coverage rate: 80 – 98%)
(※ The data is based on the result of A/B test under same conditions, same clients and period)
(※ Algorithm of Company A is same as Amazon)
Rank of ItemRecommendation
FrequencyofItem

9. CONFIDENTIAL - 9 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Why? What? and How?
In-Site Recommendation
To Get Started from…

10. CONFIDENTIAL - 10 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Why?: Let’s think about the situation!
(source: http://www.techinasia.com/southeast-asia-internet-infographic/
http://www.techinasia.com/is-southeast-asia-ready-for-online-payments/)
Wait until everything is ready!?
Internet Penetration
36%
Lack of Awareness
What’s EC?? Difference
of
User
Behaviors
and
Preferences
COD
Less than 5%
paid on online
Risks
of
Loss, Theft
and
Nonpayment

11. CONFIDENTIAL - 11 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Why?: Everything starts from “DOT”.
Take a step by whatever we can do.
In-Site Recommendation
You have to trust that the dots will somehow
connect in your future. You have to trust in
something － your gut, destiny, life, karma,
whatever．- Steve Jobs

12. CONFIDENTIAL - 12 - Copyright© 2014 Scigineer Inc. All Rights Reserved
What?: What your goal should be.
Increase CTR
Increase CVR
Increase ARPU
1st
2nd
3rd
 Set the Goal depending on your situation

13. CONFIDENTIAL - 13 - Copyright© 2014 Scigineer Inc. All Rights Reserved
How?: How to Start.
Set up the Tags
Provide Data Feed
Recommendation Service
1st
2nd
 2 Steps to get started
in 2-3 weeks…

14. CONFIDENTIAL - 14 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Advanced Solution: POD
The box is opened …
Flyer with Recommendation
Invoice
QR Code
【Note】
 The pricing will be different depending on each client’s needs.
 We will charge initial cost (ex. development fee) based on the requirements.
(※ For further information, please see at p. 31)

15. CONFIDENTIAL - 15 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Case Studies

16. CONFIDENTIAL - 16 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Fashion
Real Estate
Cosmetics
Retail
Health Care
Travel
Finance
HR
Sports
Entertainment
Telecom
Others
Our Clients 100+ clients including top-tier advertisers

17. CONFIDENTIAL - 17 - Copyright© 2014 Scigineer Inc. All Rights Reserved
EC(Mall-B2B2C): Dynamic Re-Targeting
 CTR  CPA
Before After
US$5.00.9 – 1.2%
Period Budget
2012～ US$70K/month
US$1.4
 CVR
10 – 13%

18. CONFIDENTIAL - 18 - Copyright© 2014 Scigineer Inc. All Rights Reserved
EC(Fashion): Recommendation
 CTR 14%
 Purchase Price
15 - 30% UP
44% Effectiveness
than average total purchase price.
The average purchase price via deqwas of the users are
of total purchase amounts are via deqwas.

19. CONFIDENTIAL - 19 - Copyright© 2014 Scigineer Inc. All Rights Reserved
DVD Rental: Recommendation
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
1
31
61
91
121
151
181
211
241
271
301
331
361
391
421
451
481
Days
CTR
(More Than 200,000 Items)
CTR is UP by Self-Learning

20. CONFIDENTIAL - 20 - Copyright© 2014 Scigineer Inc. All Rights Reserved
Contact Us
【Contact】
Scigineer Inc.
VP
Business Development
Satoko Kuroi
HP: http://www.scigineer.co.jp/
mail：satoko.kuroi@scigineer.co.jp
TEL：+81-3-5743-3147
skype: satoko.kuroi
LinkedIn: jp.linkedin.com/in/satokokuroi