A proficient Content Curator can help increase sales, lower costs and improve results by auditing, evaluating, creating, managing, and optimizing your product marketing assets.

1. What is a Content Curator
…and why do need one?

2.  Founded 2001 by blue chip company execs
 Technology client services:
 Market Strategy
 Product Marketing
 Channel Development
 Demand Generation
 Domain knowledge in IT/technology sector
 Network of 50+ highly experienced consultants
Aventi Group

3. A few clients…

4. 4
What is a Content Curator?
 35% more salespersons making
quota with 33% less rep turnover
 300% more leads with 150% more
qualified leads per campaign
 25% lower costs for assets and
demand generation campaigns
 350% more click-throughs and 10%
sales cycle acceleration
 82% more effective asset and
campaign results
A proficientContentCuratoraudits,evaluates,creates,manages,
and optimizes yourassets to dramatically improve results.

5. 5
What are assets?
Social Media & Web Copy
Landing Pages
White Papers & eBooks
TelemarketingScripts
Brochures & Briefs
Email Templates

6. How important are your assets?

7. Asset Audit
The number one
challenge is
producing
engaging content
90% of marketing materialsare not used by
sales (AMA). Optimizingassets can increase
results by 82% and lowercosts by 25%+

8. - • Simplicity
- • Unexpectedness
- • Correctness
- • Credibility
- • Emotions
- • Stories
“Sticky”
SUCCESs Model
Content Editing
This is NOT the same thing
as simplecopy editing.
Facts tell and stories sell.
Are you telling strong
enough storiesto sell your
customers?
Are your assets getting five
star ratings…orjust one?

9. 9
Buying Cycle Alignment
This is NOT the same thing as
Sales Cyclealignment.
Are you alignedwith customer
phases forAwareness,Scope,
Plan,etc.?
Is yourcontentoptimized to
compel action in each phase?

10. Campaign Alignment
Have you created a
campaignassetanalysis
outlining each asset,when
they’re used in the Buying
Cycle,how they’re
accessed,value & success
metrics,or how assets
shouldbe customizedto
each audience?

11. Messaging Alignment
Are you certain that all of yourassets
are aligned with yoursolution and
companymessaging? How confident
are you that your solution messaging
will resonatewith customers or
partners?

12. Sales Approach Alignment
Is yourmessagingaligned with the top sales training approaches,such
as Huthwaite’s SPIN or MillerHeiman? Or is yourmessaging actually
getting in the way of sales success??

13. 2012 B2B content
marketing study
Persona Alignment
Sophisticated
marketers are
customizing content
based on customer
profiles & Buying
Cycle stages
The benefitsof delivering interactively
customizable contentcan be compelling:
300% more leads with 150% more
qualified leads percampaign (IDC), 350%
more click-throughs and 10% sales cycle
acceleration(Alinean),82% more
effective results(MarketingSherpa).

14. CSO Insights Studies
Sales Enablement Optimization
Only 7.4% of sales tools
“exceed expectations”
Do you have tools that can automatically
customize contentfor reps, on their
mobiledevices,to allow fast and efficient
sales callpreparationand delivery? Reps
and partners at leading tech firms love
these tools and have seen dramatic
improvements in sales results.

15. Consultant or Employee?
For your ContentCurator, is it best to contractwith
a consultantor hire a full-time employee?
The benefits of using a consultant for your
Content Curator:
1. Non-permanent, less risk
2. More related & diverse expertise
3. More breadth of knowledge
4. Faster and more economical
5. Deep industry & vendor relationships
6. Management / exec experience
7. More economicalvs. full-time

16. Contact Information
Contact bill@aventigroup.com today for more
information on how a ContentCurator can help you
increase sales, lower costs,and improve results.
“Aventi jumped rightin to the fray as the
lead productmarketerand began helping
to drive everythingfrom our overall
strategy to communicationsto marketing
execution.The Aventiconsultanthas
been a valuable memberof our Symantec
marketing team and I would highly
recommendthem.”
— Steve Cullen, Senior Vice President
of Marketing,Symantec Corporation