Presentation to the Canada Caribbean Emerging Leaders Dialogue. Ottawa, Canada, Sept 21, 2015 To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.

1. Ethics, Expectations & Profits:
Managing in complex environments
Caribbean-Canada Emerging Leader’s Dialogue
Ottawa, Canada
Sept 21st, 2015
Presented by
Wayne Dunn
Professor of Practice in CSR (McGill University)
President & Founder

2. Objective
• Explore some global examples of value alignment
(shareholder, societal, environment)
• Stimulate and encourage more creative approaches
to align shareholder, societal and environmental
value (hopefully!)

3. You think business is easy?
Ethics, Expectations & Profits:
Managing in complex environments

4. Managing societal expectations
& creating shareholder value
Framework
Plan
?Results?
System

5. Dr. Alex Edman’s TEDx on CSR
The video has been removed from this version to
save space and make downloading faster. You can
see the TEDx talk here

6. Social value imperative
applies across industry, sector & geography

7. How much water
did that Strawberry Cost?
• Global commons costs
are internalizing
• Improved natural capital
management
• Shareholder value
• Societal value
• Resource usage

8. You want Green with that Slapshot?
• Environmental impact (green
power & 20% energy use
reduction)
• Industry leadership
• Cost management
Everyone wins!
• Shareholder value
• Societal value
• Reduced GHG
Good hockey too
The NHL's commitment to use 100 percent renewable energy is a hat trick for clean air,
our health, and our climate," said EPA Administrator Gina McCarthy

9. Solving input costs & forex risk
transforming communities & agriculture
• Forex risk (Ghana
Cedi:USD)
• Input costs (local content)
• Market differentiation
Everyone wins!
• Shareholder value
• Societal value
• Reduced GHG
Good beer too

10. Extracting the resources
providing the resources
• Lundin Group (11 extractive sector
companies)
• Lundin Foundation
• VC approach to investing
• Sustainable support to local enterprise &
development
• Leverage other opportunities
Everyone wins!
• Lundin Group (and all the companies)
• Local communities & economies
• Lundin Foundation
• Other development partners

11. Get the beer
reduce the waste
• Zero Landfill target
• Beer from can/not
container
• Reduced waste
• 2,500 hours pouring time
saved!
Everyone wins!
• Reduced cost, cleanup &
disposal
• Less packaging/waste

12. Triple header impact
limited promotion! (yes, this is that Nike)
• Support to community
athletics & athletes
• Support to hi-
performance athletes
• Support to communities
where products are made
• Limited communication
and promotion!

13. I’m hungry, you’re hungry
supporting community & social causes
• Company wide support
(2,000 locations)
• Leverages customer support
• Waste  Value (waste=fuel)
Everyone wins!
• Shareholder value
• Societal value

14. Get your caffeine fix
energize a rural community
• Ethical trading
• Responsible growing
• Increasing focus on
community, society &
environment
Everyone wins!
• Shareholder value
• Societal value
• Sustainable farming

15. Amazing product
Incredible impact
• Social purpose venture
• Linking end-user to
product source
• Direct support to
women, children,
families & communities
• Shareholder value
• Societal value
• Supply chain value
• Reduced deforestation

16. Creating an Industry
transforming an economy
• Robust social licence
• Building supply chains &
local economies
• Relationships drive
acceptance and
operational efficiencies
• Shareholder value
• Societal value

17. No rocket science
Plenty of sweat, commitment & innovation
Industry/Sector Company Shareholder Value Societal Value Environment
Agriculture Driscoll’s  Market positioning
 Cost
 Water (scarce & shared
resource)
Water use
Extractives Cameco  Societal acceptance
 HR Costs
 Employment
 Supply Chain
 Education
Beverages (Guinness) Guinness  Input costs
 Forex risk
 Market positioning
 Poverty reduction
 Agriculture development
Reduced GHG
Professional Sports League NHL  Reduced operational cost Reduced GHG
Reduced overall energy usage
Restaurant Panera Bread  Market positioning
 Customer loyalty
 Foodbank support Reduced waste
Facilities Management Vancouver Canucks  Reduced cost Less packaging & waste
Sports & Entertainment Arena Ops
Canucks/Beer

Foundation Lundin Foundation  Lundin Group  Economic development
Social Purpose Venture Baraka Supplies  Product positioning
 Customer loyalty
 Women & development
 Education
Athletic Equipment & Supplies Nike  Marketing
 Image resilience (potential)
 Community sports
 Community Development

18. Discussion, Debate, Challenges,
Questions, Jokes, Improvisation….
More information
Wayne Dunn
wayne@csrtraininginstitute.com