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Coach Training
Wayne Chung 2/29

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“ ”
—Thomas Huxley
Ideate

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1.Why ideate?
3.How to Ideate?
2.What is Ideate?
Creativity Confidence
Connecting Ideas
HMW
Stoke
Brainstorm
Selecting/Grouping
Agenda

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Let’s brainstorm the solution !
You

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in ideal circumstances…

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But sometimes……

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Sometimes……

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Why ?

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1. Why Ideate?

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identifying
problems
exploring
solutions
Why Ideate

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1. Step beyond obvious solutions and thus increase the innovation potential of
your solution set.
2. Harness the collective perspectives and strengths of your teams.
3. Uncover unexpected areas of exploration.
4. Create fluency (volume) and flexibility (variety) in your innovation options.
Why Ideate
Ideation are leveraged to:

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2. What is Ideate?

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Aim to generate radical design alternatives.
It is a mode of “flaring” rather than “focus.” The goal of ideation is to explore a wide
solution space – both a large quantity of ideas and a diversity among those ideas.
What is Ideate

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creativity
confidence
connecting
ideas
Key concepts:
What is Ideate

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What is creativity confidence?
What is Ideate

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What is Ideate

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then….What is creativity?

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“Creativity is just connecting
things. When you ask creative
people how they did something,
they feel a little guilty because
they didn't really do it, they just
saw something. ”
–Steve Jobs

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What is Ideate

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Francis Galton
statistician, progressive,
sociologist, psychologist, inventor
1822–1911

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Intelligence Community

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What is Ideate

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creativity
confidence
connecting
ideas
What is Ideate

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3. How to Ideate?

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Regardless of what ideation method you use, The fundamental principle of ideation
is to be cognizant of when you and your team are generating ideas and when you
are evaluating ideas – typically keeping these two tasks separate, and only mixing
the two intentionally.
How to Ideate
The fundamental principle:

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How to Ideate
General process:
StokeHMW Brainstorm selecting/grouping

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How to Ideate
HMW (How Might We)
Why: seed
How: POV
“HMW create a cone to eat ice cream without dripping”
“HMW redesign dessert”
“HMW redesign ice cream to be more portable.”

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Stoke
How to Ideate
improv games
Energy
atmosphere

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How to Ideate
Brainstorming
1. Go for Quantity (
2. Defer Judgment
3. Encourage Wild Ideas
4. Stay Focused on Topic
5. Build on Ideas of Others
6. Be Visual
“Brainstorming Mode – Energy, Atmosphere.
Be cognizant of when you and your team are generating ideas and
when you are evaluating ideas.

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1. Go for Quantity
(

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2. Defer Judgment

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3. Build on
Ideas of Others

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4. Stay Focused
on Topic

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5.Encourage
Wild
Ideas

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6. Be Visual

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Tips:
1. Go for Quantity (
2. Defer Judgment
3. Encourage Wild Ideas
4. Stay Focused on Topic
5. Build on Ideas of Others
6. Be Visual

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How to Ideate
Selection / Grouping
a. narrow down
b.
c.
d. —