1.
“Warm - Up”

2.
Coach Team

3.
Coach Team

4.
Agenda
Introduction & Prototype
Test & Empathy
Define & Ideate
Idea show prepare

5.
Agenda
Introduction & Prototype
Test & Empathy
Define & Ideate
Idea show prepare

6.
Introduction
“
” — Thomas Edison

7.
First production mouse
for Lisa and Macintosh

8.
Diego Powered
Dissector System

9.
Elmo Calls iPhone App
for Sesame Workshop

10.
“ (Design Thinking)
”
— IDEO Tim Brown

11.
design or thinking?

12.
Kobe Bryant
“No,
it’s a system”

13.
1 process
3 mindsets
( Design Thinking System )

14.
1 Process - Design Thinking Process

15.
Empathy

16.
Define

17.
Ideate

18.
Prototype

19.
Test

20.
[ 3 Mindsets ]
1. Human Centered
2. Learn by doing
3. Fail early, Fail Often

21.
“ ”
• user-centered
•
•

22.
User-centered design

23.
User-centered design

24.
User-centered design

25.
problem-solution fit
User-centered design

26.
“ ”
• Learn by doing
•
•

27.
Project Ara

28.
“ ”

29.
3 mindsets
Human Centered
Learn by doing
Fail early, Fail Often
1 process

30.
Prototype

31.
Prototype

32.
“ ”

33.
Failed in 45 min

34.
Game Prototyping

35.
Prototyping Time
9:10 - 10:20
?

36.
Agenda
Introduction & Prototype
Test & Empathy
Define & Ideate
Idea show prepare

37.
Test

38.
Empathy

39.
Design thinking is a human-
centered approach to
innovation that draws from the
designer's toolkit to integrate
the needs of people, the
possibilities of technology, and
the requirements for business
success.”
—Tim Brown

40.
—Tim Brown

41.
”Adventure Series”

42.
Empathy vs Sympathy

43.
User-centered design
problem-solution fit

44.
How to Test ?

45.
How to test ?
1.
2.
3.
4.
5.
6.

46.
How to test ?
1.
2.
3.
4.
5.
6.

47.
How to test ?
1.
2.
3.
4.
5.
6.

48.
700

49.
How to test ?
1.
2.
3.
4.
5.
6.

50.
/
Why

51.
How to test ?
1.
2.
3.
4.
5.
6.

52.
...... ....

53.
How to test ?
1.
2.
3.
4.
5.
6.

54.
~~ ...
…...
……

55.
How to test ?
1.
2.
3.
4.
5.
6.

56.
Test & Empathy
1.
2.
3.
4.
5.
6.

57.
“ ”

58.
1.
2.
3.
4.
5.
6.
Test / Empathy
10:40 - 12:00
/ prototype

59.
Lunch Time
12:00 - 12:55

60.
“Warm-Up”

61.
“ ”

62.
Agenda
Introduction & Prototype
Test & Empathy
Define & Ideate
Idea show prepare

63.
Define

64.
Define
“ ”
—

65.
If I had an hour to solve a problem
I'd spend 55 minutes
thinking about the problem
and 5 minutes thinking about solutions

66.
What is define?

67.
.....

68.
Classification
Induction
Interpretation

69.
.....

70.
Before
Define

71.
After Define

72.
Why define?

73.
(e.g. HMW )

74.
(e.g. point of view )

75.
insightneedfacts solutionprototypeidea

76.
Problem-Solution Fit

77.
Problem-Solution Fit
Needs
Insights

78.
Furthermore –

79.
Furthermore –

80.
Ideate

81.
1.
2.
3.
Ideate

82.
What is Ideate?

83.
•
•
•
—

84.
Creative Confidence
Connecting Ideas

85.
creativity confidence

86.
“Creativity is just connecting
things. When you ask creative
people how they did something,
they feel a little guilty because
they didn't really do it, they just
saw something. ”
–Steve Jobs

87.
Intelligence Community

88.
How to Ideate?

89.
brainstorm
(generating ideas)
(evaluating ideas)

90.
StokeHMW Brainstorm selecting/grouping

91.
1. Go for Quantity (
2. Defer Judgment
3. Encourage Wild Ideas
4. Stay Focused on Topic
5. Build on Ideas of Others
6. Be Visual
Brainstorming Rules

92.
1. Go for Quantity
(

93.
2. Defer Judgment

94.
3. Build on
Ideas of Others

95.
4. Stay Focused
on Topic

96.
5. Encourage
Wild Ideas

97.
6. Be Visual

98.
Let’s Define & Ideate
13:20 - 14:10 - 14:50

99.
Ideate Tips:
1. Go for Quantity (
2. Defer Judgment
3. Encourage Wild Ideas
4. Stay Focused on Topic
5. Build on Ideas of Others
6. Be Visual

100.
Agenda
Introduction & Prototype
Test & Empathy
Define & Ideate
Idea show prepare

101.
Prototype II & Idea Show Prepare
14:55 - 15:25

102.
Ending

103.
Congratulation

104.
3 mindsets
Human Centered
Learn by doing
Fail early, Fail Often
1 process

105.
Tool

106.
Moreover

107.
Coach Team

108.
Coach Team

109.
Tim Brown “Designers —Think Big! ” 2009

110.
“ ”
“ — ”

111.
“
…
”

112.
“ ”

113.
Thank U