6/28 設計思考工作坊工作坊 ＠小玉山

2. “Warm - Up”

3. Coach Team

4. Coach Team

7. Agenda
Introduction & Prototype
Test & Empathy
Define & Ideate
Idea show prepare

8. Agenda
Introduction & Prototype
Test & Empathy
Define & Ideate
Idea show prepare

9. Introduction
“
” — Thomas Edison

11. First production mouse
for Lisa and Macintosh

12. Diego Powered
Dissector System

13. Elmo Calls iPhone App
for Sesame Workshop

17. “ (Design Thinking)
”
— IDEO Tim Brown

19. design or thinking?

20. Kobe Bryant
“No,
it’s a system”

21. 1 process
3 mindsets
( Design Thinking System )

22. 1 Process - Design Thinking Process

23. Empathy

24. Define

25. Ideate

26. Prototype

27. Test

28. [ 3 Mindsets ]
1. Human Centered
2. Learn by doing
3. Fail early, Fail Often

29. “ ”
• user-centered
•
•

30. User-centered design

31. User-centered design

32. User-centered design

33. problem-solution fit
User-centered design

34. “ ”
• Learn by doing
•
•

35. Project Ara

37. “ ”

40. 3 mindsets
Human Centered
Learn by doing
Fail early, Fail Often
1 process

41. Prototype

42. Prototype

45. “ ”

50. Failed in 45 min

51. Game Prototyping

55. Prototyping Time
9:10 - 10:20
?

56. Agenda
Introduction & Prototype
Test & Empathy
Define & Ideate
Idea show prepare

60. Test

61. Empathy

63. Design thinking is a human-
centered approach to
innovation that draws from the
designer's toolkit to integrate
the needs of people, the
possibilities of technology, and
the requirements for business
success.”
—Tim Brown

64. —Tim Brown

66. ”Adventure Series”

67. Empathy vs Sympathy

70. User-centered design
problem-solution fit

71. How to Test ?

72. How to test ?
1.
2.
3.
4.
5.
6.

73. How to test ?
1.
2.
3.
4.
5.
6.

75. How to test ?
1.
2.
3.
4.
5.
6.

76. 700

77. How to test ?
1.
2.
3.
4.
5.
6.

78. /
Why

80. How to test ?
1.
2.
3.
4.
5.
6.

82. ...... ....

83. How to test ?
1.
2.
3.
4.
5.
6.

84. ~~ ...
…...
……

85. How to test ?
1.
2.
3.
4.
5.
6.

86. Test & Empathy
1.
2.
3.
4.
5.
6.

87. “ ”

89. 1.
2.
3.
4.
5.
6.
Test / Empathy
10:40 - 12:00
/ prototype

90. Lunch Time
12:00 - 12:55

91. “Warm-Up”

93. “ ”

94. Agenda
Introduction & Prototype
Test & Empathy
Define & Ideate
Idea show prepare

95. Define

96. Define
“ ”
—

97. If I had an hour to solve a problem
I'd spend 55 minutes
thinking about the problem
and 5 minutes thinking about solutions

98. What is define?

99. .....

100. Classification
Induction
Interpretation

101. .....

102. Before
Define

103. After Define

104. Why define?

106. (e.g. HMW )

107. (e.g. point of view )

109. insightneedfacts solutionprototypeidea

110. Problem-Solution Fit

111. Problem-Solution Fit
Needs
Insights

112. Furthermore –

113. Furthermore –

114. Ideate

117. 1.
2.
3.
Ideate

118. What is Ideate?

119. •
•
•
—

120. Creative Confidence
Connecting Ideas

121. creativity confidence

125. “Creativity is just connecting
things. When you ask creative
people how they did something,
they feel a little guilty because
they didn't really do it, they just
saw something. ”
–Steve Jobs

126. Intelligence Community

129. How to Ideate?

130. brainstorm
(generating ideas)
(evaluating ideas)

131. StokeHMW Brainstorm selecting/grouping

132. 1. Go for Quantity (
2. Defer Judgment
3. Encourage Wild Ideas
4. Stay Focused on Topic
5. Build on Ideas of Others
6. Be Visual
Brainstorming Rules

133. 1. Go for Quantity
(

134. 2. Defer Judgment

135. 3. Build on
Ideas of Others

136. 4. Stay Focused
on Topic

137. 5. Encourage
Wild Ideas

138. 6. Be Visual

139. Let’s Define & Ideate
13:20 - 14:10 - 14:50

140. Ideate Tips:
1. Go for Quantity (
2. Defer Judgment
3. Encourage Wild Ideas
4. Stay Focused on Topic
5. Build on Ideas of Others
6. Be Visual

141. Agenda
Introduction & Prototype
Test & Empathy
Define & Ideate
Idea show prepare

142. Prototype II & Idea Show Prepare
14:55 - 15:25

143. Ending

144. Congratulation

145. 3 mindsets
Human Centered
Learn by doing
Fail early, Fail Often
1 process

148. Tool

149. Moreover

151. Coach Team

152. Coach Team

153. Tim Brown “Designers —Think Big! ” 2009

154. “ ”
“ — ”

155. “
…
”

156. “ ”

157. Thank U