2. What is LinkedIn?
A network for professional contacts
A Facebook for work
Used by individuals and groups/organizations
All Fortune 500 companies are registered
85 of Fortune 100 companies use LinkedIn recruiting tool
Connect with others in your career field
Contact Information
Over 187 million members; 87 million joined in 2012!
2 members join each second
Turn connections into contacts; turn contacts into
relationships
3. Getting Started
Setting up your profile
Getting Connections
Groups
Recommendations
Contact Information
4. Setting Up Your Profile
Basic Information
Name & Photo
Your Title, how you describe your position
Summary, a brief description about what you have done
and want to do
Specialties, keywords that describe what you do, i.e..
Project Manger, Oracle, College Student etc.
Work History, where you worked and for how long
(Length is not limited like on a resume!)
Set your profile preferences to determine how much
non-contacts see
5. Getting Connections
Your co-workers and former co-workers
Current & former vendors & suppliers
Current and former customers
Former classmates and professors
People you know in target companies
People in your industry
People in your Linked-In groups
Friends & Family
Your connections + 2 degrees + 3 degrees
6. Groups
Join groups to get connections and keep current with
information on in your industry
Search groups by industry (Banking)
Search groups by specialty (Finance)
Search groups by school
Search groups by company name
Search groups by associations (CPA, ASPCA)
Search groups by hobbies
Once you join a group you can access member
profiles
7. Contact Information
Phone
Address (caution)
IM
Website
Twitter
E-mail
A recruiter will need to contact you but remember, it is
public information.
8. Using Linked-In for Networking
Finding the right connection
Asking for Introductions
Looking for Jobs
Tips for getting to the hiring manager
9. Looking for Jobs
Click on the “Jobs” tab at the top of the screen and
search as you would any job board.
Check your groups, some have job boards with listings
for jobs posted from the group.
Check the Companies job tab.
10. How Recruiters Use Linked-In
Some recruiters use the Job Board to post jobs.
Some recruiters use the Groups memberships to find
applicants
Most recruiters search profiles of potential applicants
Almost all recruiters will view YOUR Profile if you are
to be interviewed
50% of LinkedIn revenue is from job search and hiring
services
11. What Recruiters Look for in YOUR Profile
Completion percent of Profile
Number of Connections
Recommendations
Other information that may not be on your resume or
application
12. Recommendations
Complete your profile with a strong Summary
Statement and Keywords in the Specialty sections.
Be active in the discussions in your groups.
Change something in your profile frequently.
Connect with as many people as possible.
Follow companies that interest you.
After you connect on Linked-In set up a face to face
networking meeting with your new contact.
13. Tips
See how often your profile is being looked at
See who is looking at your profile
Save a contact into your outlook contact file
Customize your profile name
Build your brand with skills and key words
LinkedIn is most likely the first hit when you google your
name
Invitations – 3,000 free
LinkIn with a business contact within 24 hours
In-mails limited to 5 free
Trouble with 5 “I don’t know you”
New: Endorsements
14. New and emerging features
Profile re-design http://www.linkedin.com/profile/sample
Follow thought leaders
Talent Pipeline: Tool for recruiters to target specific
talent
News updates – LinkedIn Today
Signal: Quick activity update on your groups and
connections
Polls
15. Conclusion
Network, Network, Network!!!
Connections are the key to finding your next job.
Stay active and connected after you land, you may
need your connections again.
Pay it forward. Remember those who helped get you
where you are today.