This case study is one of the brilliant examples of how a brand entering into a completely new market managed to get footfalls via Social Media increasing awareness and challenging competition.
5. Now for some Background on
Tim Hortons
A Canadian Café Brand & Religion
Never seen in U.A.E. before
Looking to Launch in the Huge Market of
U.A.E
6. What Tim Hortons did before
getting online…
Traditional Banner Advertising across
Dubai & Abu Dhabi
7. Did anyone mention, Competition?
Before entering the market Tim Hortons had Big names
to compete with…
Starbucks Krispy Kreme Donuts Dunkin
Donuts Costa Coffee Caribou
Coffee
8. The Objective
1 Increase Fans on the Facebook Page
Build a Huge Fan Base on Twitter
2
Increase Footfall at the Store
3
10. What We Did?
Created aSimple yet effective
Application to engage and drive
users from Facebook to the Café to
increase FootFall!
11. Like Us & get a
Application
Free Coffee!
Duration 20 Days
Current Fairly Low
Foot Fall
12. Application: Like Us & get a Free
Coffee!
In 3 Simple Steps
1. An Application that allows the user to Land on the page
2. ‘Like’ the Page and,
3. Download his Free Coupon which has a unique Serial Code
13. Application: Like Us & get a Free Coffee!
A Ticker was
provided on the Pre-
Like Page for users to
get encouraged to
Click the Like Button!
20,000+ Tab Views!
14. Application: Like Us & get a Free Coffee!
Post Liking, the Fan
had to Click on
the Button to
Download their
Free Coffee
Coupon
15. Application: Like Us & get a Free Coffee!
A personalized coupon
was generated which
contained 3 important
elements:
• Fans Correct Name
• The Expiry Date
• A Unique Coupon Code
TO AVOID misuse
33. Learnings
Social Media Can Drive Awareness + Footfalls
Incentivizing consumers for participation always
works
Social Media can be leveraged to induce trials
for a new brand