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Semantische Suche in
     Medienportalen
           Dr. Sebastian Schaffert
Salzburg Research / Salzburg NewMediaLab
  sebastian.schaffert@salzburgresearch.at




                                            1
Introduction




               2
Sebastian Schaffert
 • Doktorat in Informatik,
   Uni München
 • Senior Researcher bei Salzburg
   Research
 • Forschungsgebiete Social Software,
   Web 2.0 und Semantic Web
 • Projektkoordinator des EU-Projekts
   „KiWi - Knowledge in a Wiki“

                                        3
Salzburg Research
• Forschungsgesellschaft des Landes Salzburg
• Fokus auf interdiszipliäre IT-Forschung
 • Wissens- und Medienmanagement
 • Mobilität und ortsbasierte Dienste
 • Bildung und Medien
 • E-Culture
 • Netzwerktechnologien
                                               4
Salzburg NewMediaLab
• Österreichisches Kompetenzzentrum zu
  Neuen Medien
• „public private partnership“-Modell mit
  öffentlicher Kofinanzierung
• Forschung in den Bereichen
  „Multimediatechnologien“, „Social
  Software“ und „Semantischen Systemen“



                                            5
Information Organisation




                           6
video by M. Wesch/YouTube

                        7
classical paper-based
information organisation
   is limited by physical
   constraints and thus
follows a single hierarchy




                             8
Example: Dewey Decimal System

• developed by US librarian Melvil
  Dewey
• arranging books in a numerically
  encoded hierarchical order by
  subject




                                     9
Figure from Politt & Tinker (2003)

                                     10
but what if your world view does not
 match Dewey‘s 1930s world view?




                                       11
12
13
This also holds for
   newspapers!




                      photo by birdfarm/Flickr

                                                 14
15
Computers offer to organise information
along multiple dimensions, detached from
           physical constraints    http://universe.daylife.com/
                                                              16
Computers offer to organise information
along multiple dimensions, detached from
           physical constraints    http://universe.daylife.com/
                                                              16
Computers offer to organise information
along multiple dimensions, detached from
           physical constraints    http://universe.daylife.com/
                                                              16
Different Hierarchies




                        17
Example: Holiday Photos




                          18
you could organise as ...


Italy               Photos    2008




                             2008


                                     19
or as ...


                              2008
                     Italy
Photos




                             2008


                                     20
or even as ...


                                 Italy
                          2008
Photos




                     2008


                                         21
or maybe as ?


                        Italy   Photos
 2008




2008


                                         22
all this makes sense ...
    ... to someone




                           23
but: how
   many
dimensions
are there?




             photo by Alex Kessler/Flickr

                                            24
5!
(exactly)




            25
Location
Alphabet
Time
Category
            Richard Saul Wurman
Hierarchy   Information Designer



                                   26
Location ...




               http://tagit.salzburgresearch.at
                                                  27
Alphabet ...




               http://www.linkedin.com
                                         28
Time ...




           http://simile.mit.edu/timeline/
                                             29
Category ...




               30
Hierarchy ...




                31
What does this mean
 for News Portals?


                      32
most existing news portals
   follow the classical, resort
   oriented navigation like in
  paper-based news - physical
limitation lifted to virtual space




                                     33
34
35
• resort = category (sort of ...)
• but: not necessarily topic!



                                    36
Article on soccer EM
could be in ...



                       • sports
                       • economy
                       • politics
                       • culture
                       • Salzburg
                                    37
LATCH in Online News




                       38
News by Location ...




                       http://atlas.tagesschau.de
                                                    39
News by Alphabet ...




                       40
News by Time ...




                   41
News by Category ...




sorry, no good example (except resort-based) :-(




                                                   42
News by Category ...

but there is:




                           http://www.iptc.org
                                                 43
News by Category ...




    so why not offer it for navigation?




                                          44
News by Hierarchy ...




                        45
Challenges & Opportunities




                             46
from big ambitions to realisable goal




                                        47
Challenges ...




1. user centred design means „intuitiveness“ of
   interface




                                                  48
but intuitiveness only exists when facing a bear ...




                                       from: user „randy_harris“ at Flickr
                                                                        49
User Interface ...
otherwise, it is rather patterns and idioms we already know ...
           bread crumps                   tabs




 dropdown selection




                              home link
      tag clouds




                                                                  50
User Interface ...

• when visiting an online news paper, people
  almost expect a classical navigation structure

• new idioms need to be introduced very
  carefully (e.g. blog style, ...)

• more complex structures need to be hidden (in
  salzburg.com: only in search, not in navigation)




                                                     51
Managing Topics ...




2. assuming that editors become „knowledge
   engineers“ that properly maintain complex
   knowledge models was unrealistic




                                               52
Managing Topics ...



• need to do as much automatic processing
  as possible (but this is limited)

• possibility to involve users!



                                            53
Tagging




          54
Linking



          55
Structuring




              from: user „liber“ at Flickr
                                             56
Integration ...




3. integration with other kinds of content
   beyond news




                                             57
from: „Wikis in plain English“
                                 58
from: „Blogs in plain English“
                                 59
60
Future Content Platforms




                           61
Project Deliverables ...
• Semantic Search (completed 2008):
  http://search.salzburg.com

• KiWi (platform developed by EU Project):
 • Content Integration Framework (2009):
    integration and connection of different kinds
    of content
  • TagIT (2009):
    geolocation & social tagging of news and
    places

                                                    62
search.salzburg.com




  keyword-based
  interface, refine
 search results by
map, category, time,
      location



                       63
DEMO!




        http://search.salzburg.com
                                     64
Technology (Productive) ...



 • UI: Ruby on Rails, AJAX
 • Logic: mostly PL/SQL
 • DB: PostgreSQL
 • XML feed of news articles
 • optimized full-text index, time index,
   location index, resort
 • 700.000 articles

                                            65
Data Import ...




 Articles                 Geolocation
   (XML)             (named entities + geo field)




Database                Fulltext Index
(PostgreSQL)           (PostgreSQL built-in)
                                                   66
KiWi - Knowledge in a Wiki

  • EU project funded under 7th Framework
    Programme

  • 7 partners, 3.8 Million Euro
  • develops a platform for „Semantic Social
    Software“

  • builds on the „Wiki Principles“
                                         http://www.kiwi-project.eu




                                                                      67
KiWi - Core Components

 • content + semantic metadata (finished)
 • transactions & versioning (mostly finished)
 • semantic tagging (mostly finished)
 • facetted search (in progress)
 • social networking (in progress)
 • personalisation (in progress)
 • reasoning (in progress)
                                         http://www.kiwi-project.eu




                                                                      68
KiWi - Applications

• KiWi Wiki (finished)
• TagIT (mostly finished)
• Dashboard (in progress)
• Blog (planned)
important:
content shared between applications!
                                       http://www.kiwi-project.eu




                                                                    69
Demo!




        http://showcase.kiwi-project.eu
                                          70
Conclusion




             71
Where do we go?


     • reimplementation on top of the KiWi
       platform
     • integration of community features
       (social networking, sharing, ...)
     • integration of different kinds of content
       (news, wiki, blogs, photos, ...)
     • backed by advanced Semantic Web
       technology
       (reasoning, information extraction)


                                                   72
Book tips ...


• Richard Saul Wurman: Information Anxiety 2
• David Weinberger: Everything is Miscellaneous
• Clay Shirky: Here Comes Everybody - the Power
  of Organising without Organisatons




                                                  73
SNML Books (German)

              Nachrichten 2.0:
              Eine Analyse internationaler
              Nachrichtenangebote im Internet
              ISBN: 978-3-8370-5731-7



Erfolgreicher Aufbau von Online-
Communitys: Konzepte, Szenarien und
Handlungsempfehlungen (April 2009)
ISBN: 978-3-902448-13-2

                                                74
Thanks!


Dr. Sebastian Schaffert

| sebastian.schaffert@salzburgresearch.at

| http://www.salzburgresearch.at
| http://www.newmedialab.at

| http://www.kiwi-project.eu (KiWi Website)
| http://planet.kiwi-project.eu (KiWi blog)




                                              75

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Semantic Search for Media Portals

  • 1. Semantische Suche in Medienportalen Dr. Sebastian Schaffert Salzburg Research / Salzburg NewMediaLab sebastian.schaffert@salzburgresearch.at 1
  • 3. Sebastian Schaffert • Doktorat in Informatik, Uni München • Senior Researcher bei Salzburg Research • Forschungsgebiete Social Software, Web 2.0 und Semantic Web • Projektkoordinator des EU-Projekts „KiWi - Knowledge in a Wiki“ 3
  • 4. Salzburg Research • Forschungsgesellschaft des Landes Salzburg • Fokus auf interdiszipliäre IT-Forschung • Wissens- und Medienmanagement • Mobilität und ortsbasierte Dienste • Bildung und Medien • E-Culture • Netzwerktechnologien 4
  • 5. Salzburg NewMediaLab • Österreichisches Kompetenzzentrum zu Neuen Medien • „public private partnership“-Modell mit öffentlicher Kofinanzierung • Forschung in den Bereichen „Multimediatechnologien“, „Social Software“ und „Semantischen Systemen“ 5
  • 7. video by M. Wesch/YouTube 7
  • 8. classical paper-based information organisation is limited by physical constraints and thus follows a single hierarchy 8
  • 9. Example: Dewey Decimal System • developed by US librarian Melvil Dewey • arranging books in a numerically encoded hierarchical order by subject 9
  • 10. Figure from Politt & Tinker (2003) 10
  • 11. but what if your world view does not match Dewey‘s 1930s world view? 11
  • 12. 12
  • 13. 13
  • 14. This also holds for newspapers! photo by birdfarm/Flickr 14
  • 15. 15
  • 16. Computers offer to organise information along multiple dimensions, detached from physical constraints http://universe.daylife.com/ 16
  • 17. Computers offer to organise information along multiple dimensions, detached from physical constraints http://universe.daylife.com/ 16
  • 18. Computers offer to organise information along multiple dimensions, detached from physical constraints http://universe.daylife.com/ 16
  • 21. you could organise as ... Italy Photos 2008 2008 19
  • 22. or as ... 2008 Italy Photos 2008 20
  • 23. or even as ... Italy 2008 Photos 2008 21
  • 24. or maybe as ? Italy Photos 2008 2008 22
  • 25. all this makes sense ... ... to someone 23
  • 26. but: how many dimensions are there? photo by Alex Kessler/Flickr 24
  • 28. Location Alphabet Time Category Richard Saul Wurman Hierarchy Information Designer 26
  • 29. Location ... http://tagit.salzburgresearch.at 27
  • 30. Alphabet ... http://www.linkedin.com 28
  • 31. Time ... http://simile.mit.edu/timeline/ 29
  • 34. What does this mean for News Portals? 32
  • 35. most existing news portals follow the classical, resort oriented navigation like in paper-based news - physical limitation lifted to virtual space 33
  • 36. 34
  • 37. 35
  • 38. • resort = category (sort of ...) • but: not necessarily topic! 36
  • 39. Article on soccer EM could be in ... • sports • economy • politics • culture • Salzburg 37
  • 40. LATCH in Online News 38
  • 41. News by Location ... http://atlas.tagesschau.de 39
  • 43. News by Time ... 41
  • 44. News by Category ... sorry, no good example (except resort-based) :-( 42
  • 45. News by Category ... but there is: http://www.iptc.org 43
  • 46. News by Category ... so why not offer it for navigation? 44
  • 49. from big ambitions to realisable goal 47
  • 50. Challenges ... 1. user centred design means „intuitiveness“ of interface 48
  • 51. but intuitiveness only exists when facing a bear ... from: user „randy_harris“ at Flickr 49
  • 52. User Interface ... otherwise, it is rather patterns and idioms we already know ... bread crumps tabs dropdown selection home link tag clouds 50
  • 53. User Interface ... • when visiting an online news paper, people almost expect a classical navigation structure • new idioms need to be introduced very carefully (e.g. blog style, ...) • more complex structures need to be hidden (in salzburg.com: only in search, not in navigation) 51
  • 54. Managing Topics ... 2. assuming that editors become „knowledge engineers“ that properly maintain complex knowledge models was unrealistic 52
  • 55. Managing Topics ... • need to do as much automatic processing as possible (but this is limited) • possibility to involve users! 53
  • 56. Tagging 54
  • 57. Linking 55
  • 58. Structuring from: user „liber“ at Flickr 56
  • 59. Integration ... 3. integration with other kinds of content beyond news 57
  • 60. from: „Wikis in plain English“ 58
  • 61. from: „Blogs in plain English“ 59
  • 62. 60
  • 64. Project Deliverables ... • Semantic Search (completed 2008): http://search.salzburg.com • KiWi (platform developed by EU Project): • Content Integration Framework (2009): integration and connection of different kinds of content • TagIT (2009): geolocation & social tagging of news and places 62
  • 65. search.salzburg.com keyword-based interface, refine search results by map, category, time, location 63
  • 66. DEMO! http://search.salzburg.com 64
  • 67. Technology (Productive) ... • UI: Ruby on Rails, AJAX • Logic: mostly PL/SQL • DB: PostgreSQL • XML feed of news articles • optimized full-text index, time index, location index, resort • 700.000 articles 65
  • 68. Data Import ... Articles Geolocation (XML) (named entities + geo field) Database Fulltext Index (PostgreSQL) (PostgreSQL built-in) 66
  • 69. KiWi - Knowledge in a Wiki • EU project funded under 7th Framework Programme • 7 partners, 3.8 Million Euro • develops a platform for „Semantic Social Software“ • builds on the „Wiki Principles“ http://www.kiwi-project.eu 67
  • 70. KiWi - Core Components • content + semantic metadata (finished) • transactions & versioning (mostly finished) • semantic tagging (mostly finished) • facetted search (in progress) • social networking (in progress) • personalisation (in progress) • reasoning (in progress) http://www.kiwi-project.eu 68
  • 71. KiWi - Applications • KiWi Wiki (finished) • TagIT (mostly finished) • Dashboard (in progress) • Blog (planned) important: content shared between applications! http://www.kiwi-project.eu 69
  • 72. Demo! http://showcase.kiwi-project.eu 70
  • 74. Where do we go? • reimplementation on top of the KiWi platform • integration of community features (social networking, sharing, ...) • integration of different kinds of content (news, wiki, blogs, photos, ...) • backed by advanced Semantic Web technology (reasoning, information extraction) 72
  • 75. Book tips ... • Richard Saul Wurman: Information Anxiety 2 • David Weinberger: Everything is Miscellaneous • Clay Shirky: Here Comes Everybody - the Power of Organising without Organisatons 73
  • 76. SNML Books (German) Nachrichten 2.0: Eine Analyse internationaler Nachrichtenangebote im Internet ISBN: 978-3-8370-5731-7 Erfolgreicher Aufbau von Online- Communitys: Konzepte, Szenarien und Handlungsempfehlungen (April 2009) ISBN: 978-3-902448-13-2 74
  • 77. Thanks! Dr. Sebastian Schaffert | sebastian.schaffert@salzburgresearch.at | http://www.salzburgresearch.at | http://www.newmedialab.at | http://www.kiwi-project.eu (KiWi Website) | http://planet.kiwi-project.eu (KiWi blog) 75