The document discusses the concept of "The AIESEC Way", which is described as both the manner and road that AIESEC aims to make a positive impact on society. It provides answers to questions about what AIESEC is, its vision, impact, and how it makes impact possible. The AIESEC Way focuses on engaging and developing young people worldwide through experiences like the AIESEC XP internal product. It pursues a strategy of product leadership by consistently delivering a superior experience to stakeholders and differentiating itself from competitors. The core product of AIESEC Experience is customized for different stakeholders while maintaining absolutes of an exchange experience and global learning environment.

1. The AIESEC Way

2. THE AIESEC WAY gives answers to questions like:
• What is AIESEC?
• What do we envision?
• What is our impact?
• In what way do we make that impact
possible?

3. THE AIESEC WAY gives answers to questions like:
• What is AIESEC?
• What do we envision?
• What is our impact?
• In what way do we make that impact
possible?
• What is AIESEC?
• What do we envision?
• What is our impact?
• In what way do we make that impact
possible?

4. THE AIESEC WAY gives answers to questions like:
• What is AIESEC?
• What do we envision?
• What is our impact?
• In what way do we make that impact
possible?
• What is AIESEC?
• What do we envision?
• What is our impact?
• In what way do we make that impact
possible?

5. THE AIESEC WAY gives answers to questions like:
• What is AIESEC?
• What do we envision?
• What is our impact?
• In what way do we make that impact
possible?
• What is AIESEC?
• What do we envision?
• What is our impact?
• In what way do we make that impact
possible?

6. THE AIESEC WAY gives answers to questions like:
• What is AIESEC?
• What do we envision?
• What is our impact?
• In what way do we make that impact
possible?
• What is AIESEC?
• What do we envision?
• What is our impact?
• In what way do we make that impact
possible?

7. Many organizations are
working to make a positive
impact on our society, as
we do.
We also have our
unique way to make
that impact …
The AIESEC WAY !
Each one of them has its own
approach.

8. So, What is The AIESEC Way?
The AIESEC Way is not only a description
of the way (manner)
we aim to make a positive impact on society, but
also describes...
the way (road)
we are taking to achieve what we envision.

9. So, What is The AIESEC Way?

10. The AIESEC How
To engage and develop every young people in the world

11. The AIESEC How

12. The AIESEC How

13. The AIESEC XP as our Internal
Product

14. • When you first joined AIESEC, you bought
AIESEC’s product – AIESEC XP.
Is it a unique product for you? How unique?
Do you feel the product is superior enough for
you? If yes, how? If no, why?
The AIESEC XP as our Internal
Product

15. Product Leadership as our STRATEGY
As a leader, driving Product Leadership Strategy
begins with knowing your markets, defining
a product vision that’s realistic, communicating
this vision and investigating what you don’t know.
Product Leadership is our strategy to consistently
deliver superior products (AIESEC XP) to
consumers, differentiate from the competition,
increase channel opportunities, and drive
revenue growth.

16. Product Leadership
Cost
Leadership
Customer
Itimacy
Unique Product
Superior Quality
Create a Product then educate the Market

17. Organization Vision
Strategy

18. Connection
Balanced Score Card
Product Leadership
AIESEC 2015
AIESEC XP
AIESEC
Way

19. Product
Leadership
Product
CustomerCost
AIESEC Experience is the core product of AIESEC. Different
facets of AIESEC Experience are sold to different stakeholders who customize their own
experience.
@XP as an experience & how it is lived needs to
continue to evolve & improve, which would ensure our product
leadership. The absolutes of @XP are an exchange & leadership experience & a global
learning environment.
The objectives & scope of our core processes need to
be standardized across the network. The processes should be
customizable to the reality of countries, which would ensure our product leadership on the
ground, at the LC level.
AIESEC’sProductLeadership
We have to create a prime quality experience for every
stakeholder.
We need to have an extremely strong & reputable brand which
attracts people & organizations to AIESEC & @XP. We need to reach out &
educate the markets about our product – the AIESEC Experience.
We need to be always sure about our product portfolio & the
value that the products offer. The portfolio continues to evolve as we find more
opportunities with @XP, but we need to be comfortable with the idea of everyone not wanting our
products & not wanting to associate with AIESEC.

20. In any product – any activity or partnership, AIESEC brings four
areas of benefit.
Access to Talent
Employer Branding
Impact in Society
Access to youth opinion
Product Leadership in Corporate Perspective

21. ACCESSTOTALENT
Local
Talent
Global
Talent
Alumni
International Internship Program
Mentorship Program
Leadership Development Program
Graduate Program
Alumni Hall of Fame
Graduate Program
Value Description AIESEC offers

22. EMPLOYERBRAND
AIESEC Conferences : Content
workshops, Partnership Launch.
AIESEC Events – Alumni Events
Reward and Recognition:
Global/ Regional Awards
Virtual platform (myaiesec.net),
wiki, classified …etc
AIESEC enables
organizations to interact
physically and virtually with
high talented people from
all over the world in order
to strengthen their
employer brand and
position the company as
the first choice of attracting
Talent in the market.
Value Description AIESEC offers

23. IMPACTinSOCIETY
Issue Based Projects
Learning Events and
learning networks
CSR/Sustainability Forums
AIESEC Expansion
Focusing on developing
youth and interacting with
them around specific issues
become a major need for
corporate organization
nowadays.
AIESEC is partnering with
the corporates to provide
the needed impact in
society.
Value Description AIESEC offers

24. ACCESStoYOUTH
Opinion
Online Surveys
Campus Surveys
AIESEC Symposium
Focus Groups and
workshops
Youth is the future of any
business today. Youth opinions
and innovation are crucial in
order for any business to be
aware of trends and issues
young people care about.
AIESEC offers the opportunity
to interact physically and
virtually with high-potential
university students and
graduates from all over the
world through gathering their
opinion through ON-Line
Surveys and Focus Groups
Value Description AIESEC offers

25. You guys are now an official AIESEC Binus LCEB –
As the executive team who has an authority to
develop our product,
Analyze the forces of change that happens in
today’s business scope
After that, analyze the significant changing
factor and the implication toward our product
that come from the forces of change (change
driver)

26. 21st Century Modern Business
Forces of Change

27. Analyze the significant changing factor and the implication toward our
product that come from the forces of change (Change Driver)
Change
Driver
Significant Changing Factor Implications for ICX GIP/ GCDP & OGX GIP/ GCDP
Technology
Pol/Leg
Economy
Soc/Cul
Market