Waseem Mukarram is a management professional with over 8 years of experience in strategic planning, sales, marketing, and executive leadership roles. He is currently working as a Sales and Marketing Officer for Design Plus in Qatar, where he is responsible for maintaining and increasing sales, reaching targets, developing customer relationships, and more. Prior to this, he held several sales and account management roles in India, where he successfully generated revenue, developed business strategies, managed key accounts, and more.

1. Waseem Mukarram
Mobile: +974-33332475 ~ Email id: waseem_mukarram2015@yahoo.com
MANAGEMENT PROFESSIONAL
Strategic Planning ~ Sales & Marketing
Executive offering 8 years of strong, decisive executive leadership in well known organisations.
Extensive background in complex and challenging environments with proven ability to
represent the company with Customers and Channel Partners. Strong business acumen with
skills to remain on the cutting edge; drive new business through conceptualising strategies,
augmenting & streamlining Channel networks, implementing product promotions etc. Excellent
communication and people management skills that have been honed through managing multi
skilled teams. Exceptionally well organised with a track record that demonstrates self
motivation, creativity, and initiative to achieve both personal & corporate goals.
AREAS OF EXPERTISE
Operations
Strategic Planning New Initiatives Policy Implementation
Business Plans / Models Market Research Executive Leadership
Sales & Marketing
Business Development International Business Team Management
Channel Management Competitor Evaluation Training & Development
Sales & Marketing Product Promotions Client Servicing
PROFESSIONAL EXPERIENCE
DESIGN PLUS -Qatar April, 15 -Till Date
Designated as, Sales & Marketing Officer
Design Plus dealing in hospitality projects and they design hotels, restaurants, coffee shops,
commercial kitchens, provide kitchen equipment’s and install them.
Responsibilities:
 Maintaining and increasing sales of company's products.
 Reaching the targets and goals set for assigned area.
 Establishing, maintaining and expanding customer base.
 Servicing the needs of existing customers.
 Increasing business opportunities through various routes to market.
 Developing sales strategies and setting targets.
 Compiling and analysing sales figures.
 Collecting quarterly customer feedback and market research.
 Keeping up to date with products and competitors.
 Successfully executed complete Sales cycle from contract signing to contract
execution.

2.  Preparing strategies with Sales Manager, to achieve desired sales target through
creating portfolio of clients.
Ricoh India Ltd. – Delhi, India May’14 – Feb’15
Designated as, Sr. Territory Manager
Ricoh, Headquartered in Tokyo ,is a global technology company specializing in office imaging
equipment, production print solutions, document management systems and IT services.
Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions.
Responsibilities:
 Identify, Maintain and strengthen a large portfolio of clients.
 Developing sustainable relationships with decision makers.
 Developing sales within both existing and new business accounts.
 Manage sales budgets and set targets
 Identify new sales/marketing opportunities and development of product literature &
sales collateral
 Present and explain proposals, reports, and findings to customers.
 Opening of Key accounts such as Oberoi Groups of Hotels, Godfrey Phillips India, India
Today group, Noida Power Corporation Ltd, Toshiba, Secure Meter ,Iffco Tokyo etc.
 Generating revenue of 34 million INR in three quarters.
 High revenue deals which were worth INR- 5.5 million, 3.7 million, 3.5 million, 2.1
million, 1.7 million etc
 Selling of Microsoft's "Select Plus Agreement" to some of the well-known/major
organizations.
 Negotiating commercial and license agreements with clients.
 Raising brand awareness through client engagement.
 Gathering marketplace information on the pricing, new products, delivery schedules and
merchandising techniques of competitors.
 Identification of problem areas to resolve.
 Going to consistently exceed customers' expectations, we have to recognize that every
aspect of our business has an impact on customer service.
 Ensuring maximum returns for the clients who have invested with us on the basis of
strong relationship.
 Maintaining high secrecy levels about the financial position of the HNI clients.
 We seek to maintain global standards and professional demeanour with ethical values,
sound principles, corporate governance, and of course, with the utmost transparency.
 Our corporate values and ethics have been imbibed in our belief systems, as these
ideologies have been put to compliance through our corporate culture.
 We follow best practices and evolve by making optimal use of our opportunities and
resources; the accomplishment of which took a great vision to start out.
 Our high ethical standards and compliance with the laws have earned the trust and
recommendation of our clients.
 In fact, several satisfied clients and prospects often recommend us to other prospective
investors, within their social and professional circles.

3.  Taking care of complete sales plan of the team by analyzing and identifying the right
markets to target.
Path infotech Ltd-Noida, India NOV’12 – May’14
Designated as, Account Manager
Headquartered in Noida India, Path began as an IT services organization serving markets such
as Finance, Insurance, Manufacturing, BPO/ITES and Utilities. Path's success allowed us to
expand globally with representation in USA and Singapore.
Responsibilities:
 Develop and manage some key accounts for Database, Application supports &
application Developments such as Godfrey Philips India ltd, Oberoi hotels, Living Media,
Secure Meter etc.
 Develop &Generate yearly business from Godfrey Philips India Ltd INR 10.3 million,
Amar Ujala publications 2.2 million, India Toady Group 1.3 million etc.
 Generating Application development projects of worth INR 3.5 million, 2.3 million, 1.1
million etc.
 Generating deals for Oracle licenses worth INR 10.4 million 2.4 million, 2.2 million, 1.6
million etc.
 Generating business from existing accounts.
 Managing monthly billing for the key accounts.
 Coordinating with the Operation team for implementation.
 Giving demonstrations to customers and educate them about the solution.
 Taking care of complete sales cycle.
 Identify new sales and marketing opportunities
 Identifying and making contact with new prospective clients.
 Promoting the image of the company as a leader in technology services.
 Developing sustainable relationships with decision makers.
 Negotiating commercial and license agreements with clients.
 Arranging for after / post sale support to clients.
 Writing proposals for prospective clients.
 Raising brand awareness through client engagement.
 Planning, developing, and implementing field sales action plans.

4. NIIT Ltd-Delhi, India DEC’08 – Sep’12
Designated as, Senior Sales Executive
Established in 1981, NIIT Limited, a global leader in Skills and Talent Development, offers multi-
disciplinary learning management and training delivery solutions to corporations, institutions,
and individuals in over 40 countries.
Responsibilities:
 Manage nearly 200 private Schools in Delhi such as DPS,Birla Vidyaniketan, DPS
International , British school , Sanskriti School , Ramjas school , Gd Goenka School,
Father Agnel School etc.
 Closing a deal for Class room solutions with Sadhu Vaswani Girls School , Ramjas
Group of School, Green Crescent school etc.
 Closing deal for Maths lab, Science Lab & ERP with Mount Carmel School, Father
Agnel School, Sanskriti School, DPS international School etc.
 Developing a business plan and sales strategy for the market that ensures
attainment of company sales goals and profitability.
 Gathering, analyzing, documenting and managing requirement of a customer in
the process of initiating solution positioning or responding to requests for
assistance from business partner
 Handling channel sales team for Delhi NCR region.
 Handle the Presales activity for entire Delhi/NCR for Direct and Channel sales.
Demonstration of suitable solutions to clients, and submission of proposals
according to client requirements.
 Maintaining contact’s and build lasting relationships with customers and guide
potential Customers to discover his requirements, and offering the best solution
to make sure those needs are fulfilled..
 Manpower outsourcing for clients on NIIT payrolls.
EDUCATION
MBA in Marketing
JIMS, Delhi University- 2007
Bachelor of Science in Statistics
Aligarh Muslim University, India -2003
PERSONAL VITAE
Date of Birth : 14th October 1980
Address in Qatar : PO BOX 7802, Doha, Qatar
Nationality : Indian
Passport Number : M3102569
Languages : English, Hindi, and Urdu
Marital Status : Married
Current Location : Doha, Qatar
Visa Status : Employment Visa