Presentation on Social Shopping - Social Media + Online Shopping

1. HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A PROFIT The Future is… “Social Shopping” Social Media + Online Shopping

2. THEN NOW – SME

4. GroupBuy & FlashSale Biggest Day For Sales in 3 Years Twitter = 3 Sales in 21 mins

5. 30% off all the video views (more than 6.3 million ) on my main YouTube channel come from search or organic referrals YouTique

6. Shop With Your Friends Touch Screen In-Store

7. Polyvore is the best place to discover or start fashion trends 140 Views 49 Likes

8. Fashism Ashton Kutcher & Demi Moore $1 Million Investment

10. More than 300,000 people already paid with a Tweet or a post on Facebook! Twitter has 65 million tweets per day, which averages about 750 tweets per second

11. THE BIG NEWS Influence Search Rankings Google : YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook What we TWEET matters and what we share on FACEBOOK matters &

13. The Future of Social Commerce “ If I had to guess, social commerce is the next area to really blow up” - Mark Zuckerberg, August 2010

14. Facebook e-commerce storefront

15. Facebook Store

16. Facebook Fan Page VIDEO PROMOTIONS DICOUNTS POLL SPECIAL OFFERS Creating an effective balance between “ social engagement ” and “ social selling ” 780 Likes 100 Comments 160% Increase In Fans Twitter 325%

18. The Next Global Currency? Currently $1 = 10 Facebook credits Facebook takes a 30% cut of developers’ revenue Gift Cards

21. Using Facebook deals, on the 5 th Nov, they gave away a pair of jeans to the first 10,000 people who used Facebook Places to check in at a Gap store and everyone who checked in that day got 40% any item. Gap was one of the first brands to sign up to Deals.

24. Customer Decision Matrix

25. SHARE EVENTS RESEARCH USAGE SHOP & PURCHASE

27. 9 Social Commerce Trends for 2011 1. Online + Offline Integration – DIGITAL FIRST Incorporate your Social Media marketing into your PR, email marketing, direct mailing, advertising 2. Tracking Social Media ROI - utilise Google Analytics and tools like Hootsuite to track & measure 3. GroupBuy & Flash Sales - More aspects of this model translate into retail 4. E-commerce-social-shopping experience - built around the context of what the user is reading 5. Mobile Commerce - Mobile coupons and discounts leading the mobile advertising category. Apps for Ipad & Tablets making shopping simple 6. Local Commerce - Location-based Services: “Check-ins” are the new ‘status message’ 7. Virtual referrals - including customer reviews and recommendations from friends via Facebook and Twitter, will become increasingly important 8. Social shopping - Communicating with your network and sharing what you find is just going to keep growing. 9. Video - YouTube is the second largest search engine in the English-speaking world.

28. Making shopping social GroupBuy & FlashSale SocialHub Embedded Store Mobile Platform Affiliate Network Auto Product Sharing Wholesale Website

29. Warren Knight www.warrenknight.co.uk Warren Knight e: warren@warrenknight.co.uk t: @wvrknight Caroline Bosher e: [email_address] t: @carolinebosher Gloople – Making Shopping Social www.gloople.co.uk t: @gloople Tell us What You Think