Sessions to attend: Keynote Presentation Social Commerce - consumers changing their behaviour (Romtelecom & COSMOTE Stage, Day 2, 14:00 - 14:30) More about Warren Knight: Warren Knight co-founder of Gloople, the Worlds 1st "Social Sharing" eCommerce platform and a Top 100 Start-up. With 20 years experience in selling products and services, Warren is a professional speaker, trainer, author and consultant specializing in Social Commerce, helping companies use Social Media and Digital Commerce to achieve a multi-channel experience to drive traffic and better understand their customers. His entrepreneurial skills started in the music industry at the early age of 19. After receiving a grant from the Prince's Youth Business Trust by the age of 22, Warren started his own music and clothing European Distribution Company. Focusing on business growth he became the director of a global stationary and accessory business working with Disney and Nickelodeon, growing a licensee from $5Million to $30Million selling to over 40 countries in a 5-year period achieving $1 Million sales in 1 month.

1. Social Commerce
Consumers Changing their Buying Habits
“Please feel free to Tweet @wvrknight during this session”

2. Warren Knight
Speaker / Author / Consultant
CEO, co-founder of
20 years Retail Experience
5 years Social Media
Social Media for Business
Sales Techniques for SME
International Business

3. Online Store
GroupBuy & FlashSale Affiliate network
Social integration
Peer to peer
sharing discount Refer a friend
Ratings & Mobile platform Embedded
reviews Facebook store

4. Production Era
Henry Ford 1920’s
Model “T” Production
12.5 hours before
93 minutes afterwards
Cost: $825 ($33) > $280

5. Marketing Era
1950’s 1st TV Advert Brands told us
what they
want us to buy
Now Only
14% of us
trust
Advertising
90% of us
trust our Friends
recommendation
of a product or
"It's tingling fresh. It's fresh as service
ice. It's Gibbs SR toothpaste.”

6. SoLoMo Era
Connected 24/7
Our philosophy is to fish where the fish are
Adam Brown – Coca Cola 50 Million “Likes”

7. Why are Social Network Important to Brands?
 90% trust peer-to-peer relationships vs 14% Advertising
 50%+ of Social media users access via their Smartphone
 57% of online shoppers have spent more that $100 on Social
Commerce websites, like Groupon & Living Social
 42% of online consumers follow brands on Social Networks
 79% of Businesses said Social Media is Business Imperative
 35% of consumers, said they would buy through Facebook
 77% of Smart Phone users, go online while on-the-go
 Over 50% of consumers expect customer service through SM

8. Social Conversation

9. Chirpify

10. f-commerce & t-commerce

11. Facebook

12. Pop-up Store– 1-click purchase

13. Value of a Fan

14. Video Commerce = 5 Million Subscribers
Foursquare

15. Pinterest - Value of a Fan
Pinterest .75c in new sales for Zappos.
Facebook $2.08 3 x as valuable as a Pin
Twitter generates massive $33.66 in sales 45x

16. p-commerce
Pin2Sell

17. Location Based Marketing
Foursquare

18. Multi-channel

19. 7 Social Commerce Tips to Take-away
Online + Offline Integration – DIGITAL FIRST
Incorporate Social Media into PR, email, direct mailing & advertising
Tracking Social Media ROI
Utilise Google Analytics and tools like Hootsuite to test and track
SMO
Create your online voice & communication using your keywords
Marketing Mix
Integrate SoLoMo into your traditional marketing
Social Commerce
Consumers connect where they buy & buy where they connect
Social Sharing
Give your consumers the opportunity to curate
Mobile Commerce
Is your website mobile compatible - Responsive or Native apps

20. Speaker / Consultancy / Training / Mentoring
Tell us
What
You
Think