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Forecast Advertising Spend UK 2009+2010
1. The Expenditure Report Executive Summary of adspend survey data for Q3 2009 and forecasts to Q3 2011
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5. Recent year-on-year declines have been greater than those experienced in the early 1990s % Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport Total UK adspend annual % change (at constant prices)
6. UK adspend recovery will arrive in late 2010: we anticipate Q3 2010 will show a rise of +2.8% (the first since early 2008) % Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport Total UK adspend annual % change (at current prices)
7. Only two media sectors recorded a spend increase in Q3 2009 % Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport Note: Internet data for Q3 2009 is a Warc estimate. Annual % change UK adspend, Q3 2009
8. Press adspend, particularly classified, has fallen sharply in the year to date % Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport Note: Press total combines all newspaper and magazine categories. Internet data for Q3 2009 is a Warc estimate. Annual % change in UK adspend, year to September 2009
9. The internet’s gain in share comes mainly at the expense of press Percentage points difference Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport Note: Internet data for Q3 2009 is a Warc estimate. Annual percentage points change in share of UK adspend, Q3 2009
10. Internet’s gain in share is further evident when looking at year to date Source: Advertising Association/Warc Expenditure Report, www.warc.com/expenditurereport Percentage points difference Note: Internet data for Q3 2009 is a Warc estimate. Annual percentage points change in share of UK adspend, year to Sept 2009
11. The topline data included in this presentation is drawn from the Advertising Association/Warc Expenditure Report. The Expenditure Report provides detailed and authoritative advertising expenditure data for all major media. For more information and to subscribe please visit www.warc.com/expenditurereport