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INTRODUCTIONINTRODUCTION
TOURISM :
“Tourism comprises the activities of
persons traveling to, and staying in places
outsid...
TourismTourism
• is the world’s fastestis the world’s fastest
growing industrygrowing industry
• is an important factor in...
 DOMESTIC TOURISM
 INTERNAL TOURISM
 NATIONAL TOURISM
 INTERNATIONAL TOURISM
TYPES OF TOURISMTYPES OF TOURISM
TOURISM'S CONTRIBUTION TO GDPTOURISM'S CONTRIBUTION TO GDP
PAKISTAN:
The direct contribution of Travel & Tourism to
GDP in...
PAKISTAN:
In 2013 the Travel & Tourism sector
supported 3563 thousand jobs which
is 6.2% of total employment.
CONTRIBUTION...
HISTORY OF PAKISTAN TOURISM
 Member of UNWTO in September 1949
 Initially Pakistan Railways was responsible for tourism
...
A trip through Pakistan is a face-to-face encounterA trip through Pakistan is a face-to-face encounter
with fascinating la...
Mohenjo-daro
• Mohenjo-daro, literally means the “city of the dead". It is one of the two biggest cities
of the Indus Vall...
• Situated on the east bank of the River Ravi, Lahore
is a city full of life and color. It has something for
everyone. Bea...
Karachi
‘Gateway to Pakistan’
• Cosmopolitan Karachi welcomes
people from all parts of the world.
Located on the eastern c...
Gilgit
• Elevation 1453.90 meters
• The best season to visit
May to mid October.
• Offers spectacular scenic
beauty, surro...
Hunza
• Ruled by Mirs of Hunza for 960
years.
• Hunzakuts are believed to be the
descendents of five wandering
soldiers of...
Skardu
• Amidst a landscape of
towering mountains, deep
gorges, crashing waterfalls
and quiet lakes, Skardu, the
district ...
Murree
• Galliat region is famous for its scenic beauty and
cool temperatures in summer season. Well
connected by an all w...
Serene Swat
• Lush green valley of Swat offers a unique combination
of history, culture and archaeology as the place was
o...
Kaghan Valley
• An alpine & panoramic valley, Kaghan is the
best place to enjoy cool weather in the summer
season. Lake Sa...
NATIONAL MUSEUM OF PAKISTAN
 Established in 1950 in Frere Hall Building at Karachi
 11 galleries in museum including Qur...
LAHORE MUSEUM
 Established in 1894
 A Mughal style building
 Fine collection of;
Specimens of Mughal and Sikh doorways...
TAXILA MUSEUM
 Located on GT. Road to Peshawar
 Famous work of Gandhara art
 Sites are dating back to 600BC to 500BC
 ...
PESHAWAR MUSEUM
 Originally called Victoria Memorial Hall
 Built in1906-07 in the memory of Queen Victoria
 Amalgamated...
LOK VERSA MUSEUM AND
HERITAGE LIBRARY
 Located near Shakarparian Hills
 Preserves;
 living folk and traditional culture...
HINGOL NATIONAL PARK
 Covers about 1,650 km²
 Largest of National Parks of Pakistan
 Lies on the Makran coast in Baloch...
KIRTHAR NATIONAL PARK
 2nd biggest National Park
 Habitate for;
 5,000 wild goats
 About 150 chinkara
 Ibexes are 13,...
KHUNJERAB NATIONAL PARK
 One of highest altitude parks
 Animal species are;
Snow leopard
Marco Polo sheep
Himalayan I...
HAZARGANJI-CHILTAN
NATIONAL PARK
 Lies in the central area of Chilton Hills and HazarGanji
Range
 Habitate for:
Chilton...
AYUBIA NATIONAL PARK
 Named after President Ayub Khan
 Riding trails, hiking places, picnic spots and motels
 Chairlift...
DEOSAI NATIONAL PARK
 Located at 4,114 m.
 Millions of flowers and wide variety of butterflies
 Natural habitat for;
H...
 Located in the foothills of the Himalayas
 Safe habitate for;
Asiatic leopard
Gray goral
Barking deer
Red fox
MARGA...
The breath-taking,
Stupendous
Down to Earth spots in
Pakistan
This is Kalash Valley, Chitral. Where the Nuristani people of Kalash speak
‘kalashamondr’.
This is Kalam Valley, Swat. A tourist hot-spot, labeled as ‘mini-Europe’ by
many.
These Mud volcanoes can be found in different regions of Balochistan. This
particular one rests in Hingol, Balochistan.
This is the exotic Ghizer River in Gilgit-Baltistan. Wrapped around lush,
green and pleasant landscapes.
The Rakaposhi-Haramosh Mountains, Karakoram. Amongst the largest in
the world, these mountains are a trekker’s fantasy.
Hunza Valley,
Gilgit-
Balistan. The
Burushaski
speaking
locals live a
happy,
peaceful life
amidst cold
weathers.
The Katas Raj Temple in Chakwal, Punjab. Remains of the Buddhist Stupa,
the Katas site houses the Satgraha, a group of sev...
Cape Monze or locally known as Ras Muari, the Cape Mount Beach floats
near the Gadani Beach, Balochistan.
The Hingol National Park in Hingol, Balochistan. Home to exotic wildlife, the
Hingol National Park is a stupendous tourist...
A view of the frozen sunset captured in Shandur Lake, Gilgit-Baltistan.
This astounding, lush green tourist spot is Arang Kel, Azad Kashmir. Located
on an altitude of 8,379 feet.
Dharam Sar Lake, Kaghan Valley. Resting in the Mansehra district of KPK
The double-bed waterfall rests in Sajikot, Khyber Pakhtunkhwa.
This tourism deprived sight is known as Moola Chotok in Khuzdar,
Balochistan.
A breathtaking view of Neelam Valley, Kashmir. One of the best tourist
ranges in Pakistan, this valley is a 200km long bow...
Attabad
Lake
Hunza
Valley.
locally
known as
the Gojal
Lake.
An awe-inspiring view of Pir Ghaib, Balochistan. Locals here believe in the
myth of the Invisible Saint (Pir Ghaib), who w...
Events
Fairs and Festivals
‘Basant’ is not only a kite flying event,
but also a cultural festival of traditional
food, dresses, d...
SHANDUR MELA (July 7-9)
Polo at the top of the World
 Held at Shandur Pass
 Reflects culture, traditions of this region
...
MELA CHIRAGHAN / MELA SHALIMAR
 Celebrated on urs of Sufi poet /saint Shah Hussain
 Takes place at in Baghbanpura
 Ethn...
WORLD PERFORMING ARTS
 The biggest international cultural event
 Takes place in Lahore at the Gaddafi Stadium
 Reflects...
 Takes place in the mid of February
 Tourists worldwide come to join in and celebrate it
 It decorates Lahore with mult...
LOK VIRSA FOLK FESTIVAL
 Largest cultural activity in Pakistan
 Artisans & performers around world participate
 Reflect...
THE SILK ROAD FESTIVAL
 Main trading route between south Asia and central Asia
 Attracts other silk route countries like...
0
5
10
15
20
25
30
35
PLACES OF INTEREST TO FOREIGN
TOURISTS
WHY TOURISM DECLINED IN
PAKISTAN?
WHY TOURISM DECLINED IN
PAKISTAN?
 Tourism decline in
Pakistan mainly caused
by terrorism.
 After 9/11 incident
 Afghan war
 Terrorist activites
TERRORI...
 Five Star Hotel
 In September 21,2008
 Killed foreginers
MARRIOTT HOTEL ATTACK IN
ISLAMABAD
MARRIOTT HOTEL ATTACK IN
I...
 8th
May, 2009 in Swat
 3 million people are displaced from their
places of residence.
 Disturb many natural places
SWA...
 3rd
March,2009
 8 police men killed
And 6 player injured
 Pakistan lost
World cup hosting
and many home
Series.
ATTACK...
 In Ziaraat 15 june,2013 attack on
residency.
 The residency totally destroyed.
QUAID-E-AZAM RESIDENCY ATTACKQUAID-E-AZA...
 23 june,2013. 9 foreign tourist killed five
Ukrainians, three Chinese and a Russian.
 Kidnapping of foreign tourist.
TO...
 According to report Pakistan become the 7th
most dangerous country for travel due to
terrorism and target killing and ev...
 High priced food, hotel and transportation
has made Pakistan a place that is beyond
the reach and affordability of touri...
 Tourism sector is the lack of facilities that
cannot compete the international
standards.
 Hotel condition
LACK OF INFR...
 Bad road condition
 Ground transport system
 Rent a cars at very high rate
BAD TRANSPORTATION SYSTEMBAD TRANSPORTATION...
 No subsidies
 No awareness conferences
 No special festivals
 No best policies
 No publicity
GOVERNMENT INTERVENTION...
STEPS TO PROMOTE TOURISMSTEPS TO PROMOTE TOURISM
Most important step to promote
tourism,when people feel secure then they
prefer to visit Pakistan, because security is
bas...
We should made
several information
centers in our country
to provide guidance to
the visitors , that are
helpful for touri...
Through publicity we can show most
beautiful places of our country to the world
that attracts tourists to our country and
...
Government should provide subsidies to
tourism industry for promoting tourism in
our country , by spending this amount we
...
Clean surroundings also can help to
promote tourism. Tourists also want to stay
in an area that is clean, and they prefer ...
• Government should organized special
type of festivals.
• Cultural festivals
• Sports festival
• International sports sho...
PROJECTS FOR THE PROMOTION OF
TOURISM
 Purchased 16-Kanals for service area at
Khajut
 Installation of chairlift/cable c...
Thank
You!
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Tourism in pakistan

Current Situation of Tourism Industry in Pakistan. Heavenly places to visit in Pakistan, Types of Tourism, Role of Tourism Industry in Economic Sector of Pakistan and Causes of Decline of Tourism Industry in Pakistan.

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Tourism in pakistan

  1. 1. INTRODUCTIONINTRODUCTION TOURISM : “Tourism comprises the activities of persons traveling to, and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.” World Tourism Organization.
  2. 2. TourismTourism • is the world’s fastestis the world’s fastest growing industrygrowing industry • is an important factor inis an important factor in the country’s economythe country’s economy • domestic and foreigndomestic and foreign tourism in Pakistan istourism in Pakistan is present at small-scale.present at small-scale. Satpara lake.. Skardu RakaposhiLahore Fort
  3. 3.  DOMESTIC TOURISM  INTERNAL TOURISM  NATIONAL TOURISM  INTERNATIONAL TOURISM TYPES OF TOURISMTYPES OF TOURISM
  4. 4. TOURISM'S CONTRIBUTION TO GDPTOURISM'S CONTRIBUTION TO GDP PAKISTAN: The direct contribution of Travel & Tourism to GDP in 2013 was PKR 704.2bn (3.1% of GDP).
  5. 5. PAKISTAN: In 2013 the Travel & Tourism sector supported 3563 thousand jobs which is 6.2% of total employment. CONTRIBUTION TO EMPLOYMENTCONTRIBUTION TO EMPLOYMENT
  6. 6. HISTORY OF PAKISTAN TOURISM  Member of UNWTO in September 1949  Initially Pakistan Railways was responsible for tourism matter  In 1956 , transferred to Communications and Transport Division  In June 1960, was named as Bureau of Tourism  In 1964, was placed under control of CAA and Tourism  PTDC was set up in In March 1970  In September, 2004 it was given status of Ministry of Tourism
  7. 7. A trip through Pakistan is a face-to-face encounterA trip through Pakistan is a face-to-face encounter with fascinating land ranging from mountains towith fascinating land ranging from mountains to fertile plains to a vast coastline.fertile plains to a vast coastline. Pakistan’s unique tourist attractions can bePakistan’s unique tourist attractions can be classified into…classified into… a.a. ArchaeologicalArchaeological b.b. Historical/CulturalHistorical/Cultural c.c. Northern AreasNorthern Areas
  8. 8. Mohenjo-daro • Mohenjo-daro, literally means the “city of the dead". It is one of the two biggest cities of the Indus Valley Civilization. •Known for remarkable construction of the buildings, highly developed drainage system and elaborate bath area. It was an agricultural city. Harappa •An ancient and amazing urban settlement of the prehistoric period, Harappa dates back to 3rd to 2nd millennium B.C. •Harappa houses an interesting and well-maintained museum that has the finest collection of artifacts found in the area. Taxila •Taxila has over 50 Archaeological sites within its radius of 30 kms. Dhamarajika Stupa and Monastery (300 BC - 200 AD), Bhir Mound (600-200 BC), Sirkap (200 BC - 600 AD), Jandial Temple (c.250 BC) and Jaulian Monastery (200 – 600 AD) are most important of these.
  9. 9. • Situated on the east bank of the River Ravi, Lahore is a city full of life and color. It has something for everyone. Beautiful gardens, historically exotic forts, mosques and shrines, mughal architecture and museums, shopping centres, fairs and festivals all add-up to make Lahore. Lahore Fort Jehangir's tomb Shalimar gardensLahore Fort Lahore the ‘City of Gardens’
  10. 10. Karachi ‘Gateway to Pakistan’ • Cosmopolitan Karachi welcomes people from all parts of the world. Located on the eastern coast of the Arabian Sea, it is Pakistan's busiest etc. It is a city, equipped with he most modern cinemas, recreational clubs, hotels and restaurants. The sea is the most exciting and romantic part of Karachi. There are beautiful beaches at Sandspit, Sommiani and Hawks Bay Hawks Bay Karachi Port Quaid’s mausoleum
  11. 11. Gilgit • Elevation 1453.90 meters • The best season to visit May to mid October. • Offers spectacular scenic beauty, surrounded by lakes, rivers, glaciers and high mountains ranges • Trout fishing • Polo matches • Mountain trekking trips. • Buddhist Rock Carvings • Local dialect is Shina. • Urdu and English also spoken and understood
  12. 12. Hunza • Ruled by Mirs of Hunza for 960 years. • Hunzakuts are believed to be the descendents of five wandering soldiers of Alexander the Great. • Karimabad, the capital of Hunza Valley with miles of terraced fields and fruit orchards offers a panoramic view of the Rakaposhi, Ultar and Balimo peaks. • Baltit Fort is inhabited by the ruling family of the Hunza State. • The Ruby Mines are nearby. A sales centre located at Aliabad sells precious and semi- precious stones and jewellery. Baltit Fort
  13. 13. Skardu • Amidst a landscape of towering mountains, deep gorges, crashing waterfalls and quiet lakes, Skardu, the district headquarters of Baltistan, is situated on the banks of the mighty river Indus, • the entire region is known as a mountaineers' paradise. • The five main valleys are Skardu, Shigar, Khaplu, Rondu and Kharmang. All produce apricots, peaches, pears and apples in such profusion that this region is known as the land of apricots and apples.
  14. 14. Murree • Galliat region is famous for its scenic beauty and cool temperatures in summer season. Well connected by an all weathers road, these are the famous tourist resorts, equally popular in summer & winter. Bhurban, Patriata and Ayyubia are other attractions of the tour.
  15. 15. Serene Swat • Lush green valley of Swat offers a unique combination of history, culture and archaeology as the place was one of the most important parts of Gandhara Civilization. Visiting Saidu Sharif in lower, and Kalam in upper valley while an excursion to Mallam Jabba is another enchanting experience.
  16. 16. Kaghan Valley • An alpine & panoramic valley, Kaghan is the best place to enjoy cool weather in the summer season. Lake Saif-ul-Muluk and plateaus of Shogran & Lalazar, Naran , Kaghan , Mansehra and Balakot are a must see.
  17. 17. NATIONAL MUSEUM OF PAKISTAN  Established in 1950 in Frere Hall Building at Karachi  11 galleries in museum including Quranic Gallery  Ancient collections include; Indus Valley Civilization Artifacts  Gandhara arts  Islamic art Paintings Ancient Coins
  18. 18. LAHORE MUSEUM  Established in 1894  A Mughal style building  Fine collection of; Specimens of Mughal and Sikh doorways  Wood work Musical instruments  Ancient jewellery  Textile, pottery, and armory
  19. 19. TAXILA MUSEUM  Located on GT. Road to Peshawar  Famous work of Gandhara art  Sites are dating back to 600BC to 500BC  Depicts ancient Taxila
  20. 20. PESHAWAR MUSEUM  Originally called Victoria Memorial Hall  Built in1906-07 in the memory of Queen Victoria  Amalgamated design of British and Mughal art  Largest antiques collection in the world  Its preserves are; 14,101 items of Gandhara art Coins, dresses, manuscripts, weapons, jewellery, painting of Mughal era etc  Greco-Buddhist art collection is 4247 pieces
  21. 21. LOK VERSA MUSEUM AND HERITAGE LIBRARY  Located near Shakarparian Hills  Preserves;  living folk and traditional culture of Pakistan  Jewellery  wood work  Metal work, ivory and bone work
  22. 22. HINGOL NATIONAL PARK  Covers about 1,650 km²  Largest of National Parks of Pakistan  Lies on the Makran coast in Balochistan  Firstly declared reserved in 1988
  23. 23. KIRTHAR NATIONAL PARK  2nd biggest National Park  Habitate for;  5,000 wild goats  About 150 chinkara  Ibexes are 13,155  Reptiles include;  Rock python  Sindh cobra  Royal rat snake etc
  24. 24. KHUNJERAB NATIONAL PARK  One of highest altitude parks  Animal species are; Snow leopard Marco Polo sheep Himalayan Ibex
  25. 25. HAZARGANJI-CHILTAN NATIONAL PARK  Lies in the central area of Chilton Hills and HazarGanji Range  Habitate for: Chilton wild goat or Markhor No. of Chilton wild goat is about 800 Carnivores include Red fox Different species of birds and reptiles
  26. 26. AYUBIA NATIONAL PARK  Named after President Ayub Khan  Riding trails, hiking places, picnic spots and motels  Chairlift is available for tourists  Harbors; Golden eagle, vulture Sparrow hawk, hill pigeon Asiatic leopard Black bear, hill fox etc
  27. 27. DEOSAI NATIONAL PARK  Located at 4,114 m.  Millions of flowers and wide variety of butterflies  Natural habitat for; Himalayan brown bear Ibex, red fox, wolf Snow leopard Himalayan musk deer Golden eagle Griffon vulture Falcon
  28. 28.  Located in the foothills of the Himalayas  Safe habitate for; Asiatic leopard Gray goral Barking deer Red fox MARGALLA HILLS NATIONAL PARK
  29. 29. The breath-taking, Stupendous Down to Earth spots in Pakistan
  30. 30. This is Kalash Valley, Chitral. Where the Nuristani people of Kalash speak ‘kalashamondr’.
  31. 31. This is Kalam Valley, Swat. A tourist hot-spot, labeled as ‘mini-Europe’ by many.
  32. 32. These Mud volcanoes can be found in different regions of Balochistan. This particular one rests in Hingol, Balochistan.
  33. 33. This is the exotic Ghizer River in Gilgit-Baltistan. Wrapped around lush, green and pleasant landscapes.
  34. 34. The Rakaposhi-Haramosh Mountains, Karakoram. Amongst the largest in the world, these mountains are a trekker’s fantasy.
  35. 35. Hunza Valley, Gilgit- Balistan. The Burushaski speaking locals live a happy, peaceful life amidst cold weathers.
  36. 36. The Katas Raj Temple in Chakwal, Punjab. Remains of the Buddhist Stupa, the Katas site houses the Satgraha, a group of seven ancient temples.
  37. 37. Cape Monze or locally known as Ras Muari, the Cape Mount Beach floats near the Gadani Beach, Balochistan.
  38. 38. The Hingol National Park in Hingol, Balochistan. Home to exotic wildlife, the Hingol National Park is a stupendous tourist spot.
  39. 39. A view of the frozen sunset captured in Shandur Lake, Gilgit-Baltistan.
  40. 40. This astounding, lush green tourist spot is Arang Kel, Azad Kashmir. Located on an altitude of 8,379 feet.
  41. 41. Dharam Sar Lake, Kaghan Valley. Resting in the Mansehra district of KPK
  42. 42. The double-bed waterfall rests in Sajikot, Khyber Pakhtunkhwa.
  43. 43. This tourism deprived sight is known as Moola Chotok in Khuzdar, Balochistan.
  44. 44. A breathtaking view of Neelam Valley, Kashmir. One of the best tourist ranges in Pakistan, this valley is a 200km long bow-shaped, deeply forested region.
  45. 45. Attabad Lake Hunza Valley. locally known as the Gojal Lake.
  46. 46. An awe-inspiring view of Pir Ghaib, Balochistan. Locals here believe in the myth of the Invisible Saint (Pir Ghaib), who was saved by the Almighty.
  47. 47. Events
  48. 48. Fairs and Festivals ‘Basant’ is not only a kite flying event, but also a cultural festival of traditional food, dresses, dances and music. Spring is marked by thousands of colorful kites dotting the skies of Lahore in the month of February. Horse and Cattle Show Lahore hosts the largest and most famous cattle festivals in Pakistan. People from all over gather at the Fortress Stadium to parade, race and trade their livestock.
  49. 49. SHANDUR MELA (July 7-9) Polo at the top of the World  Held at Shandur Pass  Reflects culture, traditions of this region  Includes; Folk music Dancing Fishing Horse back riding Mountaineering Hiking and exploring Trout fishing
  50. 50. MELA CHIRAGHAN / MELA SHALIMAR  Celebrated on urs of Sufi poet /saint Shah Hussain  Takes place at in Baghbanpura  Ethnic foods - Gol Gappas, Sweetmeats, Qatlamas etc  Thousands of candles are lit up  Dervishes dance to the tunes of drums
  51. 51. WORLD PERFORMING ARTS  The biggest international cultural event  Takes place in Lahore at the Gaddafi Stadium  Reflects Pakistan's cultural tradition in performing arts
  52. 52.  Takes place in the mid of February  Tourists worldwide come to join in and celebrate it  It decorates Lahore with multicolored kites  Source of tourist attraction JASHN-E-BAHARAN
  53. 53. LOK VIRSA FOLK FESTIVAL  Largest cultural activity in Pakistan  Artisans & performers around world participate  Reflects traditionally rich culture
  54. 54. THE SILK ROAD FESTIVAL  Main trading route between south Asia and central Asia  Attracts other silk route countries like; China, kyrgyzstan, uzbekistan Tajikistan, kazakhstan
  55. 55. 0 5 10 15 20 25 30 35 PLACES OF INTEREST TO FOREIGN TOURISTS
  56. 56. WHY TOURISM DECLINED IN PAKISTAN? WHY TOURISM DECLINED IN PAKISTAN?
  57. 57.  Tourism decline in Pakistan mainly caused by terrorism.  After 9/11 incident  Afghan war  Terrorist activites TERRORISMTERRORISM
  58. 58.  Five Star Hotel  In September 21,2008  Killed foreginers MARRIOTT HOTEL ATTACK IN ISLAMABAD MARRIOTT HOTEL ATTACK IN ISLAMABAD
  59. 59.  8th May, 2009 in Swat  3 million people are displaced from their places of residence.  Disturb many natural places SWAT OPERATIONSWAT OPERATION
  60. 60.  3rd March,2009  8 police men killed And 6 player injured  Pakistan lost World cup hosting and many home Series. ATTACK ON SRILANKAN CRICKET TEAM ATTACK ON SRILANKAN CRICKET TEAM
  61. 61.  In Ziaraat 15 june,2013 attack on residency.  The residency totally destroyed. QUAID-E-AZAM RESIDENCY ATTACKQUAID-E-AZAM RESIDENCY ATTACK
  62. 62.  23 june,2013. 9 foreign tourist killed five Ukrainians, three Chinese and a Russian.  Kidnapping of foreign tourist. TOURIST KILLED IN NANGA PARBATTOURIST KILLED IN NANGA PARBAT
  63. 63.  According to report Pakistan become the 7th most dangerous country for travel due to terrorism and target killing and every country allow their ambassador to move very limited area. http://listtoptens.com/top-10-most-dangerous-countries-in-2014/ PAKISTAN IS DANGEROUS COUNTRYPAKISTAN IS DANGEROUS COUNTRY
  64. 64.  High priced food, hotel and transportation has made Pakistan a place that is beyond the reach and affordability of tourists.  Inflation rate is  Middle class can not afford HIGH INFLATION RATEHIGH INFLATION RATE
  65. 65.  Tourism sector is the lack of facilities that cannot compete the international standards.  Hotel condition LACK OF INFRASTRUCTURELACK OF INFRASTRUCTURE
  66. 66.  Bad road condition  Ground transport system  Rent a cars at very high rate BAD TRANSPORTATION SYSTEMBAD TRANSPORTATION SYSTEM
  67. 67.  No subsidies  No awareness conferences  No special festivals  No best policies  No publicity GOVERNMENT INTERVENTIONGOVERNMENT INTERVENTION
  68. 68. STEPS TO PROMOTE TOURISMSTEPS TO PROMOTE TOURISM
  69. 69. Most important step to promote tourism,when people feel secure then they prefer to visit Pakistan, because security is basic need of people all over the world so we should give security to tourists. SECURITYSECURITY
  70. 70. We should made several information centers in our country to provide guidance to the visitors , that are helpful for tourists to get information for specific places. Where these center are available visitors prefer those countries. GUIDANCEGUIDANCE
  71. 71. Through publicity we can show most beautiful places of our country to the world that attracts tourists to our country and people want to visit those beautiful places of our lovely country. • We should give adds in famous newspapers. • Online advertisement. • Through news channels. PUBLICITYPUBLICITY
  72. 72. Government should provide subsidies to tourism industry for promoting tourism in our country , by spending this amount we can maintain our most beautiful places that attracts visitors. SUBSIDIESSUBSIDIES
  73. 73. Clean surroundings also can help to promote tourism. Tourists also want to stay in an area that is clean, and they prefer the clean environment to visit, so we should keep our surroundings clean to promote tourism for our country. CLEAN ENVIRONMENTCLEAN ENVIRONMENT
  74. 74. • Government should organized special type of festivals. • Cultural festivals • Sports festival • International sports should held in Pakistan. ORGANIZED FESTIVALORGANIZED FESTIVAL
  75. 75. PROJECTS FOR THE PROMOTION OF TOURISM  Purchased 16-Kanals for service area at Khajut  Installation of chairlift/cable car system at Fort Monroe  Construction of Hotel/Tourist facilities at Bahawalpur  Mangla View Resort (Pvt.) Ltd.  Islamabad Club  Launching of Government Tourism Website and Many More…
  76. 76. Thank You!

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