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Digitalmobileandsocialmediainchinaapril2011mandarin 110411224714-phpapp02

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大璋 王
大璋 王
TechnologyEntertainment & Humor
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Download to read offline
BBH
 
 2011 4
Source:
China
Internet
Watch

( ) 34%
 Source:
China
Internet
Watch

每 Source:
China
Internet
Watch

58%
 30 Source:
China
Internet
Watch

56%
 Source:
China
Internet
Watch

27%
 Source:
China
Internet
Network
Informa6on
Center 

88%
 Source:
China
Internet
Watch

达 
 98%
 Source:
China
Internet
Watch

每 
 150
 Source:
China
Internet
Watch

18 ‐27 每 
 5 
 Source:

Bergström
Trends 

58%
 vs. 17%
 每 3 每 3 
 
 Source:
Millward
Brown
Dynamic
Logic 

87%
 Source:
Millward
Brown
Dynamic
Logic 

每 4 Source:

McKinsey 

2010 $ 60,000,000,000 Source:
Taobao

66%
 Source:
China
Internet
Watch

达
 879,000,000
 Source:
DigiTimes,
Feb
2011

2011 2 达
 2,700,000,000
 Source:
DigiTimes,
Feb
2011


 咖啡 ¥€$
 88 Source:
enovate;
Youth
Research
Partners 

70%
 Source:
Synovate

303,000,000
 Source:
China
Internet
Watch

Source:
Wikipedia


 Source:
China
Internet
Watch

40%
 
 ( 两 ) Source:
Forrester 

达
 235,000,000
 Source:
China
Internet
Network
Informa6on
Center 

( ) Source:

eMarketer 

92%
每 3 Source:
Shanghai
Business
Review,
Feb
2011

34%
 每 Source:
AppLeap

20‐29 
 Source:
China
Internet
Network
Informa6on
Center 

27%
 5 Source:
Shanghai
Business
Review,
Feb
2011

QQ 达
 636,000,000
 Source:
Tencent,
via
Wikipedia,
Mar
2011

( ) 
 
 Source:
compared
to
press
release
from
Facebook

QQ 达
 481,000,000 ( 
 QQ ) 
 Source:
Resonance
China

: 
 51.com:
178,000,000 :
170,000,000 :
100,000,000
 Source:
(1)
China
Internet
Watch;
(2)
Resonance
China;
(3)
Sina
Wiebo
press
release

87%
 Source:
eMarketer,
Apr
2010

77%
 Source:
Millward
Brown
Dynamic
Logic 

达:
 295,000,000
 Source:
China
Internet
Network
Informa6on
Center 


 达: 98,000,000
 Source:
China
Internet
Network
Informa6on
Center 

81%
 Source:
slideshare.net/Jarrahbear 


 达: 304,000,000
 Source:
China
Internet
Network
Informa6on
Center 

两 Source:
Wikipedia

2009 $ 5,000,000,000 达 Source:
slideshare.net/dellsocialmedia

Simon
Kemp
(@eskimon)
 Darius
Karbassioun
 
(@bbhshanghai)
 Engagement
Planner,
BBH
Asia‐Pacific
 划 ,
 
 simon.kemp@bbh‐asiapac.com.sg
 darius.karbassioun@bbh‐china.cn
 h<p://twi<er.com/bbhasiapacific
 h<p://t.sina.com.cn/bartleboglehegarty
 +65
65
00
30
71
 +86
21
64
72
92
92


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Digitalmobileandsocialmediainchinaapril2011mandarin 110411224714-phpapp02

  • 1. BBH
 
 2011 4
  • 3. ( ) 34%
 Source:
China
Internet
Watch

  • 4. 每 Source:
China
Internet
Watch

  • 5. 58%
 30 Source:
China
Internet
Watch

  • 6. 56%
 Source:
China
Internet
Watch

  • 7. 27%
 Source:
China
Internet
Network
Informa6on
Center 

  • 8. 88%
 Source:
China
Internet
Watch

  • 9. 达 
 98%
 Source:
China
Internet
Watch

  • 10. 每 
 150
 Source:
China
Internet
Watch

  • 11. 18 ‐27 每 
 5 
 Source:

Bergström
Trends 

  • 12. 58%
 vs. 17%
 每 3 每 3 
 
 Source:
Millward
Brown
Dynamic
Logic 

  • 13. 87%
 Source:
Millward
Brown
Dynamic
Logic 

  • 14. 每 4 Source:

McKinsey 

  • 15. 2010 $ 60,000,000,000 Source:
Taobao

  • 16. 66%
 Source:
China
Internet
Watch

  • 17. 达
 879,000,000
 Source:
DigiTimes,
Feb
2011

  • 18. 2011 2 达
 2,700,000,000
 Source:
DigiTimes,
Feb
2011

  • 19. 
 咖啡 ¥€$
 88 Source:
enovate;
Youth
Research
Partners 

  • 20. 70%
 Source:
Synovate

  • 21. 303,000,000
 Source:
China
Internet
Watch

  • 23. 
 Source:
China
Internet
Watch

  • 24. 40%
 
 ( 两 ) Source:
Forrester 

  • 25. 达
 235,000,000
 Source:
China
Internet
Network
Informa6on
Center 

  • 26. ( ) Source:

eMarketer 

  • 27. 92%
每 3 Source:
Shanghai
Business
Review,
Feb
2011

  • 28. 34%
 每 Source:
AppLeap

  • 30. 27%
 5 Source:
Shanghai
Business
Review,
Feb
2011

  • 31. QQ 达
 636,000,000
 Source:
Tencent,
via
Wikipedia,
Mar
2011

  • 32. ( ) 
 
 Source:
compared
to
press
release
from
Facebook

  • 33. QQ 达
 481,000,000 ( 
 QQ ) 
 Source:
Resonance
China

  • 34. : 
 51.com:
178,000,000 :
170,000,000 :
100,000,000
 Source:
(1)
China
Internet
Watch;
(2)
Resonance
China;
(3)
Sina
Wiebo
press
release

  • 35. 87%
 Source:
eMarketer,
Apr
2010

  • 36. 77%
 Source:
Millward
Brown
Dynamic
Logic 

  • 37. 达:
 295,000,000
 Source:
China
Internet
Network
Informa6on
Center 

  • 38. 
 达: 98,000,000
 Source:
China
Internet
Network
Informa6on
Center 

  • 39. 81%
 Source:
slideshare.net/Jarrahbear 

  • 40. 
 达: 304,000,000
 Source:
China
Internet
Network
Informa6on
Center 

  • 41. 两 Source:
Wikipedia

  • 42. 2009 $ 5,000,000,000 达 Source:
slideshare.net/dellsocialmedia

  • 43.
  • 44. Simon
Kemp
(@eskimon)
 Darius
Karbassioun
 
(@bbhshanghai)
 Engagement
Planner,
BBH
Asia‐Pacific
 划 ,
 
 simon.kemp@bbh‐asiapac.com.sg
 darius.karbassioun@bbh‐china.cn
 h<p://twi<er.com/bbhasiapacific
 h<p://t.sina.com.cn/bartleboglehegarty
 +65
65
00
30
71
 +86
21
64
72
92
92