This Presentation was made for educational purpose. This is an assignment on Advertising and Sales Management and does not reflect the Actual Amore Pacific Advertisement in India.

1. AmorePacific :Advertising in India Wallamboklang Rynjah

4. L’Oreal (4% Share)

5. Global Competitors

6. L’Oreal from France (10% Share)

7. P & G from USA (9% Share)

8. Estee Lauder from USA (4% Share)

9. Unilever from Netherlands (8% Share)

11. 6 M’s of Advertising

13. Big Impact

14. Raise awareness

15. Increase the propensity to purchase

16. Creating interest

17. Providing accurate information about the brand

19. Foreigners ( Eg Airports)

20. High Income Indian women

21. Female Professionals & Entrepreneurs

22. Perfume Lovers

25. Billboards & Building Ads

27. Measuring the effectiveness of the ad Measurement Daily Effective Circulation = traffic count*.45 Point of Sale feedback Amount of Sales

28. Thank you