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ازاي تعمل خطة تسويقية كاملة بنفسك؟.pdf

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ازاي تعمل خطة تسويقية كاملة بنفسك؟.pdf

  1. 1. W A L I D S A E D . C O M Marketing princebles
  2. 2. Time to get to know me a little. 18 50+ 400+ 1500+ Years Companies Project Consultation
  3. 3. www.walidsaed.com Marketing plan steps. why should I do a marketing plan? what the surprise at the end.
  4. 4. Gap
  5. 5. www.walidsaed.com What BUSINESS means? Commercial activity its not about likes and branding
  6. 6. www.walidsaed.com What Marketing means? Creating communicating delivering 1. 2. 3. Value
  7. 7. www.walidsaed.com Which phone has more value?
  8. 8. 100% Market research ANALYSIS PRODUCT POSITIONING TARGETING SEGMENTATION PRICE PLACE PROMOTION Marketing plan steps
  9. 9. Market research
  10. 10. www.walidsaed.com What is marketing research ? Gathering Analyzing 1. 2. Data
  11. 11. www.walidsaed.com what information you needs and how to gather them? Customers competitions 1. 2.
  12. 12. www.walidsaed.com What is your customer pain?
  13. 13. The right person Marketing research problems The right questions
  14. 14. www.walidsaed.com Spy competition to find information that matter.
  15. 15. www.walidsaed.com Gap
  16. 16. segmentation&targeting
  17. 17. Geographic B2B Demographic bases of segmentation
  18. 18. www.walidsaed.com Not all customers are your customers. If you don't specify your customers then you have no customers.
  19. 19. Positioning
  20. 20. www.walidsaed.com Why should I buy from you not from your competitor? Product. service. Price location speed 1. 2. 3. 4. 5.
  21. 21. www.walidsaed.com it does not matter what your value is as long as you have clear value.
  22. 22. www.walidsaed.com research. target customers. Value proposition. Now we do:
  23. 23. Product
  24. 24. www.walidsaed.com What do you think?
  25. 25. Price
  26. 26. www.walidsaed.com Should we say the price?
  27. 27. www.walidsaed.com Know your costs. Choose strategy.
  28. 28. www.walidsaed.com Cost based. Value based.
  29. 29. Place
  30. 30. www.walidsaed.com No parking
  31. 31. Promotion
  32. 32. www.walidsaed.com What do you think?
  33. 33. www.walidsaed.com Allocate budget. Choose channels. Find your messages. Test and test and test.
  34. 34. Message
  35. 35. www.walidsaed.com
  36. 36. www.walidsaed.com Tell them story.
  37. 37. www.walidsaed.com Help them move from point A to point B
  38. 38. Analysis
  39. 39. www.walidsaed.com Mobile only
  40. 40. www.walidsaed.com Find the link in description.
  41. 41. www.walidsaed.com Find the link in description.
  42. 42. www.walidsaed.com Find the link in description.
  43. 43. www.walidsaed.com Find the link in description.
  44. 44. THANK YOU Stay in touch.

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