This document provides an overview of an inspiration speech on being agile in product management. It discusses the agile manifesto and frameworks like Scrum. Exercises are included to help attendees experience agility. The document also discusses how agile has grown in popularity and is now required by some organizations. It notes the importance of getting agile or risk being outsourced. Finally, it provides examples of how to break down a business case into user stories to support agile development.

1. 1
June 2015
All rights reserved
Inspiration Speech
Image Source: http://www.leadersinstitute.com
Mirko Kleiner, Agile Executive Coach
[WAI • O • BLUE]
ACCELERATION • COMPETENCE
Agile in Product Management

2. 22
Want to learn more?
LEAN INNOVATION TRAINING
based at Lean Canvas from Ash Maurya
For Innovative Start-ups, Product Managers, Coaches, Supporters
and Investors, that like to workout there Business Case directly in
the Course, read more at www.pragmatic-solutions.ch
JULI
9+10th
ZURICH
1ST LEAN DAY IN SWITZERLAND
with Ash Maurya Author of the Book „Running Lean“
For Innovative Start-ups, Product Managers, Coaches, Supporters
and Investors, www.leanday.ch
OCTOBER
20th
BERN
MANAGEMENT 3.0 TRAINING
by Certified Trainers from Jurgen Appelo
For Innovative Entrepreneurs, Managers, Product Managers, Coaches
and Investors, but also Employees that work or want to build an
agile Environment, read more at www.pragmatic-solutions.ch
SEPTEMBER
16+17th
ZURICH

3. 3
Mirko Kleiner
2
@MirkoKleiner
About me
Founder of WAI.O.BLUE, independent
Agile Executive Coach, Co-Operation-
Partner of the Consulting Network

4. 4
Exercise: Diversity
Goal
• Intr http://www.b-tu.de/fileadmin/user_upload/b-tu.de/public/weiterbildung/images/
Firmen_Verwaltung/Projekte_des_WBZ/Bild_Diversity_01.jpg oduction of group
within 5min
Story
• Make a group of 4 people (Scrum Juniors to Experts)
• Introduce yourselfs to another person of group
• Present this person your biggest challenge as a Product Owner
• Write down this challenge to a sticky note
• So that this person can introduce you to others
Acceptance Criteria
• Everybody was introduced by somebody else
• Biggest challenges are put to wall by group
3min6min

5. 5
Overview
Management Summary
Image Source:

6. 6
Zurich
Nis
Belgrade
Vienna
Iasi
Munich
Why I’ve got in touch with Agile?
Story

7. 7
Agile Manifesto (20 Years old!)
• Individuals and interactions over processes and tools
• Customer visible Value over comprehensive documentation
• Customer collaboration over contract negotiation
• Responding to change over following a plan
Source: agilemanifesto.org

8. 8
Source: craiglarman.com, 2013
Product
Owner
Product
Backlog
Sprint
Planning I
Sprint
Planning II
Sprint
Backlog Potentially
Shippable
Product
Increment
Sprint
Review
Sprint
Retrospectiv
Product
Backlog
Refinement
1-4 week
Sprint
1 day
Daily Scrum
Development
Team
+
Scrum
Master
(2-4h)
(2-4h)
(15min)
(5-10% of Sprint)
(2-4h)
(1.5-3h)
Value Velocity Remove Impediments READY DONE
The Scrum Framework is easy to understand..
3 Roles
3 Artefacts
4 Meetings

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..but hard to play
Image Source: http://www.gamasutra.com

10. 10
Scrum makes work visible
Source: spotify.com
Task Board
Sprint Burndown
Chart
List of Impediments
Sprint Goal
Product Burndown
Chart
Velocity Chart
Definition of DONEDefinition of READY

11. 11
Agile Methology used 2014
1%# 1%# 1%# 2%# 2%# 2%# 2%# 4%# 4%#
7%# 9%# 11%#
54%#
DSDM
$Atern$
Agile$M
odeling$
Agile$Unified$Process$Other$
Lean$
Feature:Driven$
XP$
Don't$Know
$Kanban$
Scram
ban$
Custom
$Hybrid$
Scrum
/Xp$Hybrid$Scrum
$
Source: 9th Annual State of Agile, Version One, 2014
72% use Scrum
or Scrum Variants

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Gartner says „get Agile“
Get agile or get out-sourced!

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„DoD made Scrum a Requirement for new
Projects“
Open vacances regarding SCRUM:
USA: > 120‘000
CH: 955
Jeff Sutherland (Co-Founder of SCRUM)
Scrum gets Standard by Law
Source: , Jeff (CH: Jun 2015), Jeff Sutherland (USA: Nov 2013)

14. Do you remember… Agile is different!
Wenn ich eine Stunde Zeit hätte, ein Problem zu lösen,
von dem mein Leben abhängt, dann würde ich:
• 40min damit verbringen, das Problem zu
analysieren
• 15min damit verbringen, die Problemlösung zu
überprüfen
• 5min damit verbringen, die Lösung umzusetzen
Albert Einstein

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Exercise: Feel Agility (3 x 5min)
Source: craiglarman.com, 2013
Plan
(1 min)
Value Velocity Remove Impediments READY DONE
Build
(3 min)
Learn
(1 min)
3min15min

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Exercise: Retrospective
Goal
• See how good your team can get at making as many airplanes as possible
Story
• Each airplane must be made from 1⁄4 of a sheet of Letter/A4-sized paper
• Each team member may only do 1 “fold” of the paper at a time. You must then
pass the airplane to another team member to do the next fold.
• Planes must have a blunt tip (so no injury if hit in the eye)
Acceptance Criterias
• Each airplane must be tested and shown to fly 3 meters in the testing area.
• Planes may only be tested once; if it fails, it must be discarded. Only successfully
tested planes count towards your goal.
• Work in progress (partially folded airplanes) must be discarded at the end of each
Sprint.
Teams are responsible for self-organizing, and deciding among themselves how to manage
the work, assign roles, etc.
SO WHAT?

17. 17
From Vision to
Backlog
Image Source:

18. Real Live agile Portfolio Board
Story
Story

19. Agile, another Stage-gate flow?
Source: Quelle: Vahs, Brem, (2013): Innovationsmanagement, S. 377ff
„What“ „How“

20. From Output to Outcome (Double O Model)
Source: Alistair Cockburn , 10/2013
„What“ „How“

21. Double O Model with Lean Canvas
Source: Lean Canvas, Ash Maurya,Double-O-Model Alistair Cockburn , 10/2013

22. Agile Development of Business Case
Full-stack
Business
Case
MvP

23. Priority Poker
Source: swissQ/Uni St. Gallen, 2013

24. Exercise: Priority Poker
Touch Wrist Projector
Connects to any Phone
Batterie Live 1 Week
Implementation XL
Margine L
Connects to any Phone
Batterie Live 1 Year
Implementation L
Margine S
Touch Activity Tracker
Connects to iPhone
Batterie Live 1 Day
Implementation XXL
Margine XL
Smart Watch
3min6min

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But still we don’t know
how-to break down a
Business Case into Stories?
Image Source:

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Success Story Wikispeed
Source: [WAI • O • BLUE]
Source: wikispeed.org
Story

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THANK YOU!
MIRKO KLEINER • +41 79 601 19 90 • MKL@Y-O.BLUE